The document summarizes the results of the LinkedTV project at the end of its third year. It describes three scenarios developed for the LinkedTV applications and how the LinkedTV system works by analyzing video, audio and text to link content to related concepts and information. It also addresses comments from previous reviews by prioritizing core components and defining potential business models and exploitation strategies.

1. Television Linked To The Web
LinkedTV results at
the end of the 3rd year
Lyndon Nixon, MODUL University
2 December 2014, 3rd Project Review, Sankt Augustin
www.linkedtv.eu

2.  LinkedTV: staying special
 Scenarios at end of year 3
 How LinkedTV works (at M36)
 Addressing reviewer comments
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Overview
Introduction

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What is special about LinkedTV?
„... a true TV ecosystem must functionally integrate the apps with the television
programming service and content being offered to the consumer.“
TVs can't be smart. Stop trying to make it happen. - WIRED Opinion, Gary Myer, Oct 2013
Introduction

4. „Television won't last because people will soon get tired of staring at a plywood box
every night.“
- Darryl Zanuck, movie producer, 20th Century Fox, 1946.
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LinkedTV: has to anticipate TV trends
Introduction

5. Source: Tomorrow FOCUS Media „Smart-TV Effects 2014-1“
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SmartTVs
Introduction

6. Source: Tomorrow FOCUS Media „Smart-TV Effects 2014-1“
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SmartTVs
Introduction

7. Source: Tomorrow FOCUS Media „Smart-TV Effects 2014-1“
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SmartTVs
Introduction

8. Source: Tomorrow FOCUS Media „Smart-TV Effects 2014-1“
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SmartTVs
Introduction

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Second Screens
Forbes magazine, 7 October 2014
Part of infographic courtesy http://socialitv.web.ua.pt
Full image at:
http://socialitv.web.ua.pt/index.php/contents/images/

10. ARD/ZDF Online Study 2014 „Second Screen: Parallelnutzung von Fernsehen
und Internet“
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Second Screens
Parallel usage in
relation to TV is a
chance for
broadcasters
Introduction
Make use of the
potential of the second
screen!

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Synced experience across screens
Introduction

12. What we get? What we want?
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LinkedTV USP – not advertising but useful content and
information for the viewer
Introduction

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LinkedTV‘s Third Year
WP Milestones (DoW)
1 Implementation of LinkedTV analysis techniques
Hypervideo annotation tool Editor tool, final release
2 Multimedia metadata TVEnricher API
Web mining for concept identification and disambiguation
3 Final (user) interfaces decided and implemented
4 Final specifications for content filtering/adaptation
Final personalisation filter
5 Final deployment of components
Final implementation of the end to end platform
6 User trials have taken place
Scenarios have been refined and realized anew on the Platform
7 First use of demonstrators at academic, industrial and public events
Final demonstrator is ready
8 Final market analysis, final business plans, first exploitation activities
Final implementation of LinkedTV technology – tools and services
First moves towards exploitation – bridging the gap
from implementation to production

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Scenarios at end of year 3
Scenario 1:
LinkedNews app
 Easy access to
background to the news
 Focus on key concepts of
interest in each item
 hbbTV single screen and
dual screen apps
Scenario 2:
LinkedCulture app
 Easy access to
information on the art
objects discussed in the
program
 Secondary screen-orientation,
cast TV
program to main screen
Scenario 3:
Media Arts
 MEDIADROM competition
for artistic ideas
 Interactive „Social
Documentary“ exhibit in
Istanbul
 Other concepts to be
promoted at Mons:
European Capital of Culture
2015.
Introduction

15. Video object, audio
and text analysis
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How LinkedTV works (at M36)
dbpedia.org/resource/Jan_Sluyters
… and their digital images
Personalisation
engine
Connection to
concepts
“...schilderij van Jan Sluijters....”
Examples of Paintings by Jan Sluijters
Expansion of related
concepts
Linking to
related content
Introduction

16. Video object, audio
and text analysis
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Concept detection (Y3)
Scenario content specific video chapter
detection (News Items, Art Objects)
Aggregated REST service for all analysis
approaches in LinkedTV, integrated with the
LinkedTV Platform
“...schilderij van Jan Sluijters....”
Introduction

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Linking to related content (Y3)
… and their digital images
Linking to
related content
The enrichment concept of LinkedTV has
been expanded and implemented
•Information cards display relevant
properties of annotated entities by type
•Links to related content are organised by
dimensions
•Access to related video chapters on the
LinkedTV Platform
•Specific enrichment services for
• News articles
• Europeana items
Introduction

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Personalisation (Y3)
Personalisation
engine
Core workflow for implicit user modelling and
annotation and enrichment recommendation in
place
Introduction

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LinkedTV Applications
Introduction
Multi Screen Toolkit
Customised UIs on top: LinkedNews
and LinkedCulture

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LinkedTV Dissemination
Introduction
European
Data
Forum
Extended
Semantic
Web
Conference
IFA 2014
IBC 2014

21. Personalisation: work should be
prioritised in a way that a workable
solution can be achieved in the
lifetime of the project
... A coherent view on the business
and exploitation plan
Clearer and more focused business
model
The strategy and roadmap for
market entry is not really clear
Clearer vision on the final LinkedTV
system
Contributions to standards
Applies for patents
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LinkedTV: addressing comments
Lead to distinguishing between core and
additional components
Priority given to core component integration
Core personalisation workflow has been
integrated in Y3
All exploitable components have been identified
together with licensing
Two LinkedTV products (integrations of
components) have been defined
Deeper market analyses and business model
development were a focus in Y3
The technical components needed by LinkedTV
became clearer in Y3.We are deeply aligned
with W3C activities, while hbbTV 2.0 has
anticipated well our requirements
Much R&D pursues the goal of open source;
analysis algorithms could be subject to patents
Introduction

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Thanks to...
Introduction