Lay's potato chips are a leading snack brand in India with a 33% market share. The document outlines Lay's product offerings, marketing strategies, and SWOT analysis. It discusses how Lay's offers various chip styles and flavors to cater to consumer tastes. Their marketing mix focuses on quality ingredients, strict production processes, and promotional campaigns featuring brand ambassadors. While Lay's has a strong brand and distribution network, weaknesses include higher prices compared to regional competitors and potential health concerns.