Understand the segmentation, competition, Swot Analysis, FSSAI and economic trends of Food Industry

1. FOOD
INDUSTRY
NOIDA INSTITUTE OF ENGINEERING AND TECHNOLOGY,
GREATER NOIDA
Presented by:
Shruti Kumari
Shrishti Jain
Shivani Bharadwaj
Shivani Chauhan
Shreshtha Chhimwal

2. TABLE OF CONTENTS
• Industry Overview
• Market segmentation, size, and growth
• Market forces
• Regulations and policy
• Major players
• Swot analysis
• Value chain
• Competitive landscape
• Entry barriers
• Consumer behavior
• Technological trends
• Economic factors
• Social and cultural influences
• Global perspective
• Technological disruptions
• Investor sentiments

3. INTRODUCTION
India is the world second largest producer of food next to
china.The total food production in india is likely to double
in the next ten years.The food industry is a complex
global industry that includes many businesses and
industries related to food production, processing, supply,
and distribution. It also includes food marketing industries
that connect consumers to farms.

4. MARKET SEGMENTATION
1. Demographic Segmentation - Dividing the market based on
demographic factors like age, gender, income, education, and
family size.
2. Geographic Segmentation - urban vs. rural areas.
3. Product-based Segmentation - Dividing the market based on the type
or category of food products.
4. Price-based Segmentation - Categorizing consumers based on their
willingness to pay for food products. - Example: Offering premium
products for higher-income segments and budget-friendly options for
cost-conscious consumers.
5. Cultural Segmentation - Considering cultural factors and preferences
in the marketing and development of food products.

5. Major players in the food industry
S.
NO.
COMPANY NAME
MARKET CAPITAL ( INR In
crores)
1 Nestle India Ltd. 192618.35
2 Britannia 84442.40
3 Tata Consumer Products 74599.61
4 Marico 65178.53
5 Parle Agro 28000.65
6 Hindustan Unilever Ltd. 61859.68
7 Godrej Foods 99021.64
8 Jubilant Food Works 49433.62
9 ITC Ltd. 277316.39
10 Varun Beverages 38275.76

6. Major players in food industry
Nestle India Ltd.
20%
Britannia
9%
Tata Consumer Products
8%
Marico
7%
Parle Agro
3%
Hindustan Unilever Ltd.
6%
Godrej Foods
10%
Jubilant Food Works
5%
ITC Ltd.
28%
Varun Beverages
4%
Nestle India Ltd.
Britannia
Tata Consumer Products
Marico
Parle Agro
Hindustan Unilever Ltd.
Godrej Foods
Jubilant Food Works
ITC Ltd.
Varun Beverages

7. Pepsico India plans to set up a new beverage plant
close to Andhra Pradesh- Tamil Nadu border.
ITC plans to enter a new segment “ready-to-drink
juices”.
Britannia- Biscuits fortified with vitamins and
micronutrients are part of the nutrition programme.
Mondelez India- Recycle multi-layered plastic (MLP)
waste to create sustainable furniture boards.

8. SWOT ANALYSIS
S W O T

9. • Extraction
• Inspection
Raw material
• Automatic
machines
•Thorough
inspections
Manufacturer •Inventory
management
•Optimum
utilization of space
Distributor
•Direct store
pickup
Retailer •Easy returns
•Timely deliveries
•Superior post-
purchase services
Consumer
Value chain

10. Regulations and policy
The vegetable oil products order, 1947
The prevention of food adulteration Act, 1954
The fruit products order, 1955
Essential commodities Act, 1955
The solvent extracted oil, de oiled meal and edible flour order, 1967
The meat food products order, 1973
The milk and milk products order, 1992
The edible oil packaging order, 1998

11. Framing of rules and regulations
Laying down mechanisms and guidelines
To provide technical support to the
government in framing policies
Collect data regarding food consumption
Creating awareness about food safety
Provide training programmes

12. Bureau Of Indian Standards
Food Safety and Standards Regulations, 2011 has
prescribed mandatory certification under the BIS Act for
the following products:
 Infant formula
 Milk cereal-based weaning food
 Processed cereal-based weaning food
 Follow up formula
 Packaged drinking water
 Packaged mineral water
 Milk powder
 Skimmed milk powder
 Partly skimmed milk powder
 Condensed milk

13. competitive landscapes of food
industry in India
 Quick service restaurant:{QSR}
 McDonald`s
 Domino`s Pizza
 KFC
 Food Delivery Apps:
 Swiggy
 Zomato
 Packaged Foods :
 Nestle India
 Britania Industries
 ITC Ltd.
 Beverages:
 Coca-Cola
 PepsiCo

14. Dairy
 Amul
 Mother Dairy
Grocery Retails
 Reliance Fresh
 Big Bazaar
Bakery & Confectionery
 Britania Industries
 ITC Ltd.
 Parle Products
Online Grocery Delivery
 Amazon
 Big Basket

15. ENTRY BARRIERS TO INDIAN FOOD INDUSTRY
 Regulatory compliances:
Food Safety and Standard Authority of India{FSSAI}
Packaging and labelling Regulation
Licencing and Registration
Food Product Standards
Import and Export Regulation:
Directorate General of Foreign Trade{DGFT}
Hygiene and Food Business Operators{FBO}
Laboratory testing
 Intense competition
 Supply Chain Challenges
 Consumer preferences
 Distribution Network
 Brand Recognition
 Technology and innovation:
IOT and FRID

16. Consumer behaviour
 Cultural Preference
 Dietary Habit
 Spice tolerance
 Health and Wellness Trends
 Price Sensitivity
 Convenience
 Brand Trust
 Packaged Foods :
 Regional Variation
 Sustainability and ethical practices

17. TECHNOLOGICAL
TRENDS
IN FOOD
INDUSTRY
Certainly! Here are some technological trends in the food
industry:
1. Data Analytics for Personalized Nutrition
2. Mobile Apps and Food Delivery Platforms
3. Robotics and Automation in Food Production
4. Biodegradable Packaging Solutions
5. AI for Quality Assurance
6. AR and VR in Dining Experiences
2/1/20XX

18. ECONOMIC FACTORS AFFECTING
FOOD INDUSTRY
Here's a concise breakdown of economic factors affecting the food industry:
1. Consumer Income
2. Cost of Raw Materials
3. Labor Costs
4. Inflation and Currency Exchange Rates
5. Supply Chain Disruptions

19. SOCIALAND CULTURAL INFLUENCES
ON FOOD INDUSTRY
Cultural and social factors can have a significant impact on the food choices people make.
Cultural factors refer to the customs, beliefs, and practices of a particular group, while social
factors refer to the influence of family, friends, peers, and media on an individual's food
choices. Here are some ways in which cultural and social factors can influence food choices:
 Cultural Identity: Food is often an important part of cultural identity. People may prefer to eat
foods that are associated with their culture or ethnic group, even if they are not the healthiest
options.
 Family traditions: Many families have food traditions that are passed down from generation to
generation. These traditions can strongly influence food choices, regardless of their nutritional value.
 Social norms: Social norms play a significant role in determining what people consider acceptable
to eat. People may feel pressure to conform to social norms, which can affect their food choices.

20. THANKYOU
2/1/20XX PRESENTATION TITLE
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