Presentasi Lucy Wiryono di akademi berbagi

2. Lucy Wiryono
Owner, Marketing and Social Media Manager
@holycowsteak
@lucywiryono

3. Who are we?
Founded in March 2010, Steak Hotel by Holycow! Are known for its premium quality
wagyu steaks with a bargain price........... Why?
take a look at this picture....

4. Steak Hotel by Holycow! Is also known for its unique marketing ideas.
Especially social media area.
And we do it on....
@holycowsteak

5. What so unique about it?
Some people called it “marketing 2.0”, others called it “citizen jurnalism” we called it….
“HAVING FUN!”
Does it work?
Comparison to other brand
@gap_indonesia @nikeindonesia @holycowsteak
2,5 yrs running 2,5 yrs running 1,5 yrs running
5,036 followers 34,754 followers 23,063 followers

6. What is “HAVING FUN”?
To us, “HAVING FUN” is a way to interact with our customer with one
condition : to have fun!
Example:
• “Be a King or Queen!”
free wagyu steaks for the birthday boy or girl in one condition : they should wear a throne.
• “Holycow! Quiz”
A quiz held monthly to win our wagyu steaks.
• “Holycow! Gives Back!”
We’re giving 2,5% from our sales for our friends in need.
• “sweets for your tweets”
mention @holycowsteak via twitter, get a free tiramisu or red velvet cupcake 4 dessert
• #THRdiTKP
collect our flags and you might win ipad 2

7. What we do on
#THRdiTKP?
Teaser Gather Participants The Draw
BUZZ! SPREAD THE WORD! AND THE WINNER IS……
Give followers Use our loyal carnivores to spread the Make them wait and curious
A tiny pic of the word between their peers.
prize!
At Holycow! We believe
a subtle message spread faster
than the shouting one!

8. What our carnivores should do?
t
Just collect the flags from every our menu as much as they can
And They only have to tweet bla...bla...bla... #THRdiTKP
And the next thing they have to do is wait….

9. And You Know How Many
FLAGS Did The Winner
Collect ??!?

10. 645 flags!

11. Supporting a communities
positive movements

12. HOT News!
Our #TKPBaru....

13. TKP Radio Dalam, TKP Senopati, TKP Orchard Road

14. A very simple way to
becoming the
talk of the town .
Let’s Discuss…