SOCMED MARKETING FOR SME THE SIMPLE MODEL COCREATION TARGET COMMON INTEREST COMMON PURPOSE & IDENTITY CONSUMER CONVERSATION ACTIVATION
STEP #1 DEFINE YOUR TARGET CONSUMERS STEP #2 IDENTIFY COMMON INTERESTS STEP #2 BUILD CONVERSATION, ACTIVATION, COCREATION
EXAMPLE An SME that operates a pre-‐school ins>tu>on wants build a community of moms that concern with the development of their children.
#1. DEFINE YOUR TARGET CONSUMERS EVANGELIST AND LOYAL MOM CUSTOMERS THE GOAL CONVERSATION ACTIVATION COCREATION THE HOME: THE EVENT: THE BUZZ: Inspiring Moms Inspiring Moms Inspiring Moms Blog Award Community THE PROGRAM VISIONARY MOMS, ORDINARY MOMS Geographic: Urban, younger moms, 25-‐39 Demographic: Have todler, pre-‐school, AB Pshycographic: Modern, info freak, very concern about children development THE CONSUMERS
#2. IDENTIFY COMMON INTERESTS Common interest: They are very concern about the development of their children -‐ their school, food, health, ac>vi>es, and of course... their future
#3. BUILD CONVERSATION, ACTIVATION, COCREATION Invite customers to speak up
THE SIMPLE SOCMED PLATFORM SOCMED CHANNEL “THE ROAD” LANDING PAGE “THE HOME” COMMUNITY BLOG SOCMED SOCMED CHANNEL CHANNEL
Every Company Is Media Company EC = MC Tom Foremsky Because every company must create and publish content that aOract its community member
MARKETING IS NOT ONLY ABOUT SELLING IT’S ABOUT FACILITATING
WinWeb is an SME that sells cloud-‐based small business sogware. It develops a social media strategy that facused on building community and creaMng relevant contents for its target client i.e. small business.