This document outlines a homeselling proposal from William Lim of Prudential California Realty for Fernando Ordag and Jennifer Chuang. It discusses identifying the clients' goals, marketing their property, establishing a pricing strategy, and preparing the property for sale. The proposal covers agency relationships, understanding the clients' objectives, appreciating the property's features, outlining the homeselling process, and detailing Prudential's digital and online marketing strategies.

1. Homeselling Proposal

2. Homeselling Proposal
Prepared for Fernando Ordag & Jennifer Chuang
Presented by William Lim
Prudential California Realty
10750 Civic Center Drive
Rancho Cucamonga, CA 91730
909-239-2006
pruwill@gmail.com / WilliamLim.com

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Identifying Your Goals
Marketing Your Property
Establishing a Pricing Strategy
Preparing Your Property for Sale
Who We Are

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Identifying Your Goals

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Your Needs Come First
The process of marketing and selling your house must match your
objectives, priorities and needs.
In order to best serve you, I want to learn more about your plans and needs. The
following topics outlined below can help me understand your goals and help us
build a strong working relationship:
• The agency laws that may apply as we work together in the marketing and sale of
your property.
• The objectives you want to achieve from the sale of your house and the support
you expect to receive from me.
• How the homeselling process should be tailored to fit the
characteristics of your property.

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Agency Relationships
When real estate professionals work with buyers and sellers,
“agency” relationships are established. There are three kinds:
• Buyer’s Agent
• Seller’s Agent
• Disclosed Dual Agent
When you agree to have me help you sell your property, I become your “seller’s
agent”, which means I will work for your best interests throughout the entire process.
When an offer is presented, the buyers will have a separate agency relationship with
their broker.

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Understanding Your Goals
The following topics will help me understand what is most
important to you in the sale of your property.
1. Communication
2. Motivation
3. Time frame
4. Relocation assistance
5. Homeselling decisions
6. Price
7. Marketing plan
8. Previous homeselling experience
9. Positive experiences
10. Concerns
11. Expectations

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Appreciating Your Property
Each property has special features that may interest buyers.
Please tell me about your house.
1. What do you feel are the most appealing features of this property?
2. What features does this property have that differentiate it from other similar
properties?
3. What changes or enhancements would you suggest to make your property as salable
as possible?
4. What do you regard as the most attractive features of the surrounding
neighborhood?
5. Do you have any special terms or conditions regarding the sale of your property I
should be aware of (e.g., items of personal property to be excluded, etc.)?
6. Are you aware of any problems or concerns regarding the property or the
neighborhood that will need to be disclosed to prospective buyers?

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Homeselling Process
Selling a house typically includes many of the following elements.
I will be your resource and guide every step of the way.
• Buyer’s real estate professional presents
Initial Consultation offer
• Discuss and clarify proposed terms and
conditions
Design and Implement • Negotiation; possible counter offers
Marketing Plan • Reach final agreement
• Deposit of buyer’s earnest money
Review Offer & Reach • Sign Documents
• Title search, preliminary title report to
Agreement with Buyer
buyer
• Inspections
• Removal of remaining contingencies
Complete Settlement • Buyer’s final walk-through of property
Process • Loan funding/balance of funds from
buyer
• Recording of title
• Relocation of seller, possession of
After-Sale Service property by buyer

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Marketing Your Property

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The Goals of Effective Marketing
To successfully promote your property to the market, a
comprehensive plan of targeted activities is essential.
Our marketing program has three aims:
• Promote directly to prospective buyers
• Print advertising
• The Internet
• Yard sign
• Open houses
• Other marketing materials
• Enlist the efforts of other real estate professionals
• The Multiple Listing Service (MLS)
• Direct promotion to other real estate professionals
• Maintain communication with you
• Review the results of our marketing activities
• Consult with you to fine-tune our marketing strategy, as needed

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How Buyers Find the
Home They Purchase
Homebuyers may use several information sources in their search
process, but they are most likely to find the home they
actually purchase through a real estate professional.

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National Advertising
• Advertising plays an
important role in building
your name and identity
among consumers.
• Prudential Real Estate and
Relocation Services invests
millions of dollars
generating top-of-mind
awareness among
hundreds of millions of
potential home buyers and
sellers through television,
cable, print and real estate
websites.

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Digital Media Strategy
• Prudential Real Estate and Relocation Services’ Digital Media Strategy
leverages the power of our Online Advantage solutions and uses online
platforms such as Trulia, Google, Yahoo! and Zillow to drive consumers to
our listings.
• This means our listings receive more exposure to online buyers who are
looking for a home just like yours.

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The Internet
Your listing will be showcased not only on the MLS (extensively used
by real estate agents), and Prudential’s online network; but it will also be
shown on Realtor.com, Postlets.com, Craigslist.com and YouTube.com!

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Online Seller Advantagesm
About 87% of home buyers begin their property search online*.
Online Seller AdvantageSM (OSASM) brings together the collective brand
strength, marketing clout and technological capabilities of Prudential Real
Estate and Relocation Services and our online network. It’s like an open
house with millions of potential buyers, sellers and properties.
• Your property will be highlighted by a distinctive sign rider with an exclusive Pru ID.
When potential home buyers drive by your property, they can enter the Pru ID into
the search box at PrudentialRealEstate.com, Yahoo! and others to get connected
directly to property details and me, your Prudential Real Estate sales professional.
• Your property will be showcased with an exclusive Featured Property status within
the Online Advantage system and on many of the websites in our online network.
*Source: The 2008 National Association of REALTORS® Profile of Home Buyers and Sellers

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SM
Online Seller Advantage
SM
Another benefit of OSA is having constant communication
and information at your fingertips.
• Listing Presentation Reports demonstrate the type of Web activity your property
would have experienced on all the other websites in our network.
• You will receive daily or weekly activity emails detailing activity in the neighborhood
with new and existing competing listings, including new photos and price or status
changes.
• You will receive daily or weekly activity emails itemizing online buyers’ interest level
and search behavior specific to your listing.

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A Marketing Plan for Your Property
Marketing Tactic Implementation
Install lock box with key As soon as possible
Install yard sign Within 48 business hours
Property photography and video As soon as possible
Submit property information to Multiple Listing Service Within 24 hours
Submit property info to Realtor.com Within 48 hours
Submit property info to Craigslist.com Within 48 hours
Submit property info to Trulia.com Within 48 hours
Submit property info to Postlets.com Within 48 hours
Submit video to YouTube.com Within 48 hours
Distribute “Just Listed” eCards Within 48 hours
Hold an Open House Next available open house
Promote to Prudential Real Estate sales professionals at Following Thursday morning
office meeting and Caravan to preview property
Promote to local Brokers and REALTORS® at WEREP Following Friday morning
Direct mail postcard to 250 surrounding addresses
Print and deliver full color brochures to the property Within 3 business days

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Schedule of Marketing Activities
Week of Mon Tues Wed Thurs Fri Sat Sun
Dec 13 Install sign
and lock box
Dec 20 Yard sign Promote at Virtual Tour Promote at Preview for all Ask 25 Advertise in
office posted networking real estate Campaign newspaper
MLS
meeting groups professionals
Open House
Website
Preview for
Top real top Buyers
estate Agents
search sites
Dec 27 “Just Listed” Promote at
eCards & office
Postcards meeting
Jan 3 Promote at Advertise in
office newspaper
meeting
Open House
Jan 10 Promote at Progress
office review
meeting

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Advertising and Promotion
Our innovative and aggressive advertising and marketing
activities will help attract qualified buyers to your property.
National and international advertising
• The Prudential name is among the most widely recognized brands in the world
• Prudential Real Estate and Relocation Services and its Network members spend
millions of dollars in advertising each year so home buyers know the sign in your
front yard
Local advertising
• Full color photo brochures at your property highlighting your home’s best features
and most valuable selling points
• Direct mail postcard campaign to 250 homes surrounding your address
Additional online marketing programs
• A video of your home on YouTube to give viewers a better “feel” for what it’s like to
be there in real time
• Online postings at Postlets.com, Craigslist.com and Trulia.com – widely used
websites for real estate
• I invest in Realtor.com – currently the #1 most used real estate website. I invite you
to see the difference between a listing that is showcased and one that is not.

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Important Ways to
Protect Your Property
By providing peace of mind to prospective buyers,
these steps can enhance the salability of your property:
• A written property disclosure statement will give
buyers a clear understanding of this property and
the surrounding neighborhood.
• A home warranty can give prospective buyers
peace of mind by providing repair-or-replace
coverage of major home operating systems and
appliances.
• Professional inspections, such as structural, roof
and termite, will reveal the current condition of
the property.

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Establishing A Pricing Strategy

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Understanding Market Value
Market-sensitive pricing can be the key to maximum
market exposure and, ultimately, a satisfactory sale.
The existing pool of prospective buyers determines a property’s value, based on:
• Location, design, amenities and condition
• Availability of comparable (competing) properties
• Economic conditions that affect real property transactions
Factors that have little or no influence on the market value of a house include:
• The price the seller originally paid for the property
• The seller’s expected net proceeds
• The amount spent on improvements
The impact of accurate pricing:
• Properties priced within market range generate more showings and offers, and
sell in a shorter period of time
• Properties priced too high have a difficult time selling

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Determining a
Market Sensitive Price
An impartial evaluation of market activity is the most effective way to
estimate a property’s potential selling price. A Comparative Market
Analysis considers similar properties that:
Have sold in the recent past
– This shows us what buyers in this market have actually paid for
properties similar to yours.
Are currently on the market
– These are properties that will be competing with yours for the
attention of available buyers.
Failed to sell
– Understanding why these properties did not sell can help avoid
disappointment in the marketing of your property.

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Dangers of Overpricing
• The asking price that is beyond market range can adversely affect the
marketing of a property.
• Marketing time is prolonged and initial marketing momentum is lost.

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Commission Structure
VARIABLE COMMISSION STRUCTURE SAMPLE
“Greater Exposure Brings More Showings with Faster Sales and Higher Sales Prices!”
•Full Color Just Listed Post
Card
•News Letter
•Office Tour
•Broker Caravan
•Estate Video Tour with CDs
•Advertised Open House
•Yard Sign & Brochure Box
•800 Call Capture System
•Strategic MLS Input
•Mass E-Mail Blast
•Custom Property Website
•Multiple Internet Sites
•On Line Sellers Advantage
•Feedback System

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Preparing Your Property For Sale

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You Are the Key Player
on the Homeselling Team
No one has a more important role in the homeselling process
than you. Here are some ways your participation
can contribute to a successful sale:
• Maintain the property in ready-to-show condition.
• Ensure that the house is easily accessible to real estate professionals (lock box and
key).
• Try to be flexible in the scheduling of showings.
• When you are not at home, let me know how you can be reached in case an offer is
received.
• If approached directly by a buyer who is not represented by a real estate professional,
please contact me. Do not allow them into the property unescorted.
• Remove or lock up valuables, jewelry, cash and prescription medications.
• If you have pets, we can arrange for them to be safe and secured while your home is
being shown.

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How Will Buyers
See Your Property
Let’s make the best possible impression on prospective buyers.
The following can interfere with a buyer’s appreciation of a property:
Exterior Interior
• Clutter • Worn carpets and drapes
• Lawn needs mowing and edging • Soiled windows, kitchen, baths
• Untrimmed hedges and shrubs • Clutter
• Dead and dying plants • Pet and smoking odors
• Grease or oil spots on the driveway • Peeling paint, smudges or marks on
• Peeling paint walls
• Anything that looks old or worn

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Show Off Your Home Every Time
These tips can help your house make the best impression every
time it is previewed by agents or shown to prospective buyers:
Exterior Interior
• Remove toys, newspapers, yard • Make beds; clean up dishes; empty
tools and other clutter. wastebaskets.
• Tidy up; pick up after pets. • Remove clutter throughout and put
• Park vehicles in the garage or on away toys.
the street; leave the driveway • Set out “show towels” in baths.
clear. • Freshen the air; potpourri or baked
• Add color with flowers and bread aroma; deodorize pet areas; set a
potted plants. comfortable temperature.
• Do quick vacuuming and dusting.
• Arrange fresh flowers throughout.
• Fire in fireplace (when appropriate).
• Play soft background music.

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Who We Are

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How I Can Help You
I will apply my knowledge and expertise to achieve the successful
sale of your property. Here is what you can expect from me:
• I will work with you at every stage of the homeselling process, from the development
and implementation of a Marketing Plan, through the negotiation of purchase offers,
to the final settlement of the transaction.
• We will want to agree to a system of regular communication so that you can be kept
informed at all times.
• I will give you reliable information and solid advice so that you can make informed
decisions.
• It is my hope that you will be so pleased with my service that you will turn to me for
advice on your future real estate needs.

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About Me
Here are some things you might like to know
about me.
• An active member of the community
– Board of Director All Nations Church
– Board of Director AREAA
• An experienced sales professional
– CRS® Certified REO Trained
– E-Certified®
I am ready to help you – Top Producer Award
find your next home! – Multi Million Dollar Producer
– Honor Society Award
– Leading Edge Award
– Member of the Presidents Circle
Award

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About My Company
Our 11,500 square-foot building is located at 10750 Civic Center Drive in the heart
of Rancho Cucamonga’s business district. We have a full-time support staff and on-
site management, as well as a Marketing Department for photos, brochures, visual
tours, video and mail-out programs. We offer our newer and experienced agents
continuous training for the constant changes in our this industry. We cater to
clients from a variety of housing markets. Each year, we donate annually to local
charities, including House of Ruth and The Foothill Family Shelter.

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About My Company
Meet Our Support Staff – Here To Help You Every Step of the Way.
William Lim SHIRLEY GEIHM ARIKA SENECAL SHELLY BEAM
Group Leader Admin Assistant Marketing Director Escrow Manager

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Core Values
Customer Focused
• We keep our promises and behave with integrity at all times.
Worthy of Trust
• We place our customers and their needs in the forefront.
Mutual Respect
• We foster an environment that encourages individuals with diverse
backgrounds and talents to contribute creatively and grow to their
fullest potential.

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Prudential Real Estate
• Reputation
• Commitment to Customer Service
• Advanced Technology
• Network Strength
• High Standards

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Network Growth

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Highest Average Sales Price

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Prudential Relocation
Commitment to Customer Service
• Prudential Real Estate and Relocation Services, the nation’s second-largest
relocation firm, is a premier provider of global mobility. Our global footprint now
includes the following locations: Toronto, London, Paris, Beijing, Hong Kong,
Shanghai, Singapore and the United States. Relocation Division associates work
directly with relocating employees on a daily basis and use advanced information
and communications capabilities as a commitment to customer service.
Company Strength
• In 2010, the Relocation Division served over 42,000 transferees and their families
from nearly 700 active corporate clients including Fortune 500 companies, industrial
and service companies, and U.S. government agencies.

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Prudential Referral Services ®
As your agent, I have access to approximately 62,000 of the most
qualified real estate professionals throughout North America.
• I can market and promote your property to sales professionals and referral directors
across our large Network who may be referring buyers to our area.
• I can refer you to another Prudential Real Estate sales professional whether you’re
moving to another city or need assistance with a second home or investment
property.

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Homeselling Proposal