The document discusses various techniques for persuasive writing and requests. It describes how persuasion aims to change a reader's beliefs or actions in the writer's favor. Direct requests use an explanation and courteous close, while indirect requests use an explanatory opening. The AIDA model outlines attracting attention, arousing interest, creating desire, and prompting action. Effective persuasive writing also uses promises, pictures, proofs, and pushes readers towards the desired action. Requests require consideration of the reader's time, benefits, and ease of response.
Sales is, at its core, a communication-based business. After all, if customers could make an informed purchase decision without communication, there would be no sales people. Learn five essential strategies for success in sales communication that you can apply to improve sales results today.
Learn the keys to creating outstanding customer experiences that can lead to sale in this dynamic presentation originally delivered by Deb Brown to farmer's market stand owners.
Marketing Job Interview Questions and Answers Part 1HowToGetThatJob
http://www.howtogetthatjob.net Share with you the strategies that you need to deploy if you are to get the job you really want, and progress in your career.
As a marketing professional, I've interviewed, and have been interviewed for a number of marketing positions from telecoms, to finance, and the not for profit sector. In this part of Marketing Job Interview Questions and answers presentation, you'll learn not only the most likely interview questions, but how the employers want you to answer them. After you've read through, get practicing how you will articulate your answers in your job interview. Be sure to check out Part 2.
B2B Solutions' Sales success simplified. Follow this path to make success repeatable and profitable consistently.
This presentation was created leveraging my 20+years of living and practicing these success-steps and harnessing them all at www.interactiveye.com : a business tranformation and digital marketing innovation consulting firm. Cheers anshumali@interactiveye.com
guys get the most from your testimonialsGUY FLEMMING
Customers testimonials help establish trust because they come from someone who has direct experience with your product. Thanks to the heavy hands of marketers, consumers place more trust in testimonials than they do in most other marketing messages. They believe that the average person is “like them” and isn’t offering the recommendation with an ulterior motive, which is what makes them incredibly powerful. Asking your customers to submit a testimonial to your Web site doesn’t have to be a painful process. In fact, you should be working several natural ways into everyday business.
Elizabeth Demas walks you through the consultative selling process, going over Anew eye creams in the process. Make more money now - focus on skin care sales! For more information, visit blog at www.kcmegastore.com/blog
Sales is, at its core, a communication-based business. After all, if customers could make an informed purchase decision without communication, there would be no sales people. Learn five essential strategies for success in sales communication that you can apply to improve sales results today.
Learn the keys to creating outstanding customer experiences that can lead to sale in this dynamic presentation originally delivered by Deb Brown to farmer's market stand owners.
Marketing Job Interview Questions and Answers Part 1HowToGetThatJob
http://www.howtogetthatjob.net Share with you the strategies that you need to deploy if you are to get the job you really want, and progress in your career.
As a marketing professional, I've interviewed, and have been interviewed for a number of marketing positions from telecoms, to finance, and the not for profit sector. In this part of Marketing Job Interview Questions and answers presentation, you'll learn not only the most likely interview questions, but how the employers want you to answer them. After you've read through, get practicing how you will articulate your answers in your job interview. Be sure to check out Part 2.
B2B Solutions' Sales success simplified. Follow this path to make success repeatable and profitable consistently.
This presentation was created leveraging my 20+years of living and practicing these success-steps and harnessing them all at www.interactiveye.com : a business tranformation and digital marketing innovation consulting firm. Cheers anshumali@interactiveye.com
guys get the most from your testimonialsGUY FLEMMING
Customers testimonials help establish trust because they come from someone who has direct experience with your product. Thanks to the heavy hands of marketers, consumers place more trust in testimonials than they do in most other marketing messages. They believe that the average person is “like them” and isn’t offering the recommendation with an ulterior motive, which is what makes them incredibly powerful. Asking your customers to submit a testimonial to your Web site doesn’t have to be a painful process. In fact, you should be working several natural ways into everyday business.
Elizabeth Demas walks you through the consultative selling process, going over Anew eye creams in the process. Make more money now - focus on skin care sales! For more information, visit blog at www.kcmegastore.com/blog
An introduction for students of literature who are looking to gain a basic understanding of the origin and principles of structurlism and narratology when applied to text.
A summary of Ferdinand de Saussure's "Course in General Linguisitcs". Largely inspired by the following great blog-entry: http://theendsa.blogspot.com/2007/05/who-hell-is-ferdinand-de-saussure.html
Increase new KEY accounts, Meet or exceed YEARLY sales target, To grow Profit Corporation’s revenue annually through added sales infrastructure and PROFESSIONAL SERVICES.
GarrettCommunication Strategy Worksheet Stage One Planni.docxbudbarber38650
Garrett
Communication Strategy Worksheet
Stage One: Planning a Message
Audience
Describe them.
Purpose
Why?
Focus
Narrow your possibilities.
Emotion
What emotion is the audience’s take away?
Format
Written: letter, email, memo, etc.? Verbal: face-to-face, phone, etc.?
Approach
Direct or Indirect
Introduction
Purpose statement/preview statement/scope/attention getting statement
Body
List the points you need to make, then group/rank them in paragraph order.
Conclusion
Close it how.
Visuals
More than narration. Brain is 30% to visual processing.
I want the job. Thesis statement & set up points 1, 2, 3.
Topic sentence. Supporting evidence.
Topic sentence. Supporting evidence.
Topic sentence. Supporting evidence.
I request an interview. You may reach me at….
Basic Application Letter Construct
5 Paragraph Letter Format
While there are multiple ways to approach writing an application letter, we focus on this construct and I expect your work to be in the 5 paragraph construct.
You need an introduction that states you want the job. You need a body that describes how you have the ‘things’ they require and conclude with asking for an interview and offering your contact information. The next three slides offer more details on the sections.
1
Introduction –
State you’re apply for the job
If possible state some-kind-of connection to the organization
State a summary sentence (thesis)
Spark interest. Create curiosity.
Audience-centered attitude
Application Letter Construct
The introduction of an application letter is as important as all other first impressions. Remember, they are feeling you as they read, so create the experience through your words that you want them to have.
In the intro,
Be direct (remember that means telling upfront what you want – your purpose). State the job and your interest. Saying what you want in an assertive manner demonstrates confidence.
If you have a connection with that organization, talk about that, but be every-so-brief.
State a summary sentence – All communications need a thesis statement. And in that thesis statement inform the reader regarding specific focus – preview the 3 items you will detail in the body.
Create curiosity. Build their interest in you in the way you language.
Remember, once again, I tell you – be audience-centered. It’s about your contribution, not you.
Oh, and, this paragraph is NOT to be the longest one on the page. Typically it the second smallest with the conclusion being the smallest.
2
Application Letter Construct
Body
Choose your points by studying the advertisement and selecting the top three requirements. Write to how you have these three.
Be thinking:
How do I set myself apart?
The key to getting called for an interview is in the connection you make in your letter. The winning strategy is to understand your potential employer’s top 3 qualification requirements and write to those items. Here’s how.
Study their .
CDI Founder Workshop Session 4 - Lean Startup Methodologies - Kayla Trautwein- EvoNexus (https://www.linkedin.com/in/kayla-trautwein-b3bbb621)
Time/ Date- Nov 8th, 6p-8p
Description- Founders often fall into a trap: building a solution for a problem they aren’t sure that their customer really has. With so many options available to consumers, it’s difficult for businesses to stay above the noise. No longer can we ask “Can we build this?” Rather, the question has become “Should we build this?” In other words, “Are we building something that customers really want/need?” After all, the customer is always right.
One of the biggest challenges for entrepreneurs is finding product-market fit, and this journey all begins with customer development. The Lean Startup Methodology will teach you best practices in customer development which will lead you to determine whether to 1) improve the solution you have built, 2) change direction (pivot) or 3) abandon your product or service and try something new. With the odds of failure so high for today’s startups, the Lean Startup Methodology offers an essential regimen for failing fast and iterating so that you have a better chance for success.
Homework-
Watch “The Lean Approach: The Lean Method” with Steve Blank by the Kauffman Founders School.
Watch “The Lean Approach: Getting Out of the Building: Customer Development” with Steve Blank by the Kauffman Founders School.
Read “Customer Development: What Questions Do You Ask Potential Customers?”
Watch “Good and Bad Examples of Customer Interview Questions.”
Engagement
From the video and blog content, you’ve learned that in order to keep driving your product/service in its current direction you should have some validation from potential customers. In the Lean Startup Methodologies Session we’re going to walk through some sample customer interview exercises to help you think about ways to get closer to product/market fit and give you tools to help determine when it’s necessary to make a pivot. If you don’t currently have a startup you’re working on, no problem. This session will still be beneficial as you think about other applications for customer interviews, whether it’s in your current job or in a networking scenario.
Activity Book for the Webinar Emotional Engagement: The magic ingredient in a...Mary Brodie
This activity book includes questions to help you build a plan to create a more emotionally engaging customer experience. To view the webinar, signup at: https://gearmark.lpages.co/sign-up-for-cx-magic-ingredient-emotions/
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
1. Persuasion is the attempt to change a
reader’s attitude, beliefs or action in
your favor.
2. You create persuasive message when
you want your reader to do something.
to act
to accept a point of view
In short you make your reader to support,
believe and act in your favor.
4. Direct request organization
In case of routine, more personal request we can
use direct-request format, this format has three
parts:-
Main idea (your request or question).
Explanation (Evidence, detail and facts so that
your reader can respond precisely).
Courteous close (Politely asking for whatever
action is desired).
5. Indirect request organization
In complex, more difficult situation, when
the favor you ask may precipitate some
objection you can use indirect Approach: i-
e.,
Explanation (Buffer opening / reducing
shock).
Main Idea (Core of request).
Courteous Close (Polite ending with last
request of action
7. A:- Attract the readers “attention”
I: - Arouse the readers “interest”
D:- Create “desire” and convince the reader
A:- State clearly the “action” the reader
needs to take.
It’s not necessary to follow the order of AIDA
formula, main thing is to take care of the
each and every element in this AIDA model.
8. You get your reader’s attention by answering
the reader’s question of “what in it for me”?
You can: (1 st Paragraph
Open with Agreeable comment or assertion
With sincere compliment
With a question (Do you know about new
Product?
9. Describe its physical characteristics,
important features, appearance, beauty,
function etc, it create rational part of
persuasive message.
Relate its value or benefit to the reader,
state both direct and indirect benefits which
reader can get from it
After getting attention, you have to create
interest and desire in the reader for your
product. Suggest what your product, project,
service (etc) is and what it will do for the
reader, you can do so by: (Middle Paragraph).
10. After creating desire now tell the reader
what will he do?
Try to make this action ( your desired
response from reader ) as easy as possible.
Last Paragraph).
11. A request for cooperation, gifts, or favors,
without any intention to buy or sell, is a
persuasive request. This type of letter attempts
to persuade the reader to spend time or money
or to go to some trouble to help the writer –
usually without benefit to the reader
That Require Time or personal Contribution.
Requests About Products or Services.
Requests For Claims and Adjustments.
Requests For Change in Policy.
Requests for Change in Performance.
Requests for Employer to a Reference.
Requests from Employee to a Reference.
12. The promise you make is designed to catch
attention but here you're told how to catch
attention , unlike AIDA .
The beneficial promise is made with the headline
and carried over opening.
The promise is “what's in it for them .” yes you
want their attention but the promise is the only
reason the reader is willing to give it to you.
13. Instead of the vague notion of “interest ” ,
here you try to paint a vivd picture for the
reader .
Vibrant descriptive language
Hold the reader’s emotional interest by
communicating the benefit associated with
the features or facts that you need to get
through
14. Statistics , studies , graphs , charts , third
part facts , testimonials , a demonstration
that the features of your product deliver the
benefits you promised
The part of proof section of your request
Its time to play it straight and apeal to the
reader’s logical mind to support the
emotional triggers you pulled with the
picture.
15. All the important action phase of the piece /
request which incorporates and expands
sedire.
While push can carry a negative conotation,
here use more expansive element that makes
action more likely.
The push phase is more than just a call to
action.
Persuasive writing begins with the ending in
the mind , so during the push youre trying
the beneficial promise and vivid picture to
solid acceptance and concrete action.
16. Don’t be shy about “telling them that you
have told them”
Good copy simply educates the
reader in a way the brain finds
appealing . And a big part of the
brain friendly language is the
compelling structure that people
need to see things your way.
17. A request for cooperation, gifts, or favors,
without any intention to buy or sell, is a
persuasive request. This type of letter attempts
to persuade the reader to spend time or money
or to go to some trouble to help the writer –
usually without benefit to the reader
That Require Time or personal Contribution.
Requests About Products or Services.
Requests For Claims and Adjustments.
Requests For Change in Policy.
Requests for Change in Performance.
Requests for Employer to a Reference.
Requests from Employee to a Reference
18. When we approach an individual to do some
thing or contribute funds, we are asking that
they give up some of their time or money, or
both.
19. Products or Services are among the most
common forms of Persuasive Requests.
Persuasively Requesting Information from
seller.
Persuasively Requesting Internal Employee
Action.
As a customer or as a business or professional
person, we will have occasions to seek a
response from our reader.
20. These requests are written by those, who
dissatisfied with a product, services, or
policy.
Persuasively Requesting an adjustment.
Persuasively Requesting credit.
21. We often need to persuade a company to
change its usual policy. Or we may wish to
persuade individuals to change their actions,
or hoping to employee to improve their
future performance.
Effecting change in a policy can take
considerable time.
Be prepared with logical and organized
evidence.
22. Persuasion is needed when we need to
convince individual to change their
performance.
Requested Changes could:
Individual personal appearance.
Habits annoying to others.
Or even business practices.
23. A series of questions often can be the basis
for our request to reference.
Be specific.
Word your question in a neutral way.
Number your questions.
Use separate paragraph for each question.
Use rating scale if ask for an evaluation of a
person, products, or service.
24. Assume you ask a person for letter of
recommendation. 1 st check that the person is
willing to provide information. Then do the
following
State why you are communicating.
What the recommendation is for.
Include some summery for yourself, e.g.,
Course Studied.
Grades in major and minor area.
Positions held and companies worked for.
Examples of leadership qualities.
Activities outside the workplace.
Goals and adjectives for your future.
25. To some extent, every letter is a sales
letter. We are selling our organization’s
image and goodwill.
More so than other letters, the sales letter is
highly specialized, and its writing require
exceptional ability and experience.
There are two kinds of sales letters:
Solicited letters (the organization is invited
to respond to sales messages).
Unsolicited letters. (the organization sends
out uninvited messages to sell a product or
service).
26. Writing whatever type of sales letter, we
should follow these principles.
Know your Buyer .
sex, age, occupation, geographic location,
financial situation etc
Prepare a List of Buyers.
Analyze the Product. what prospective buyers
think of it and how they can use it do more than
make sales--they win satisfied customers
Decide on the Central Selling Point
The CSP might be appearance, durability,
comfort, convenience, price etc
27. Solicited sales are the letters that you write
in response to an inquiry.
With these letters, the organization has one
central goal: to get responses quickly to
someone’s request for information.
use the direct plan for the solicited letter.
28. Opening paragraph use the good-news approach
Answer the inquirer’s questions favorably.
» Indicate that the requested material will be sent .
Body
Answer the additional questions.
» Provide sales promotion information.
» Arrange your response in such a way that beginning and
end of letter has positive response
Action Ending
Make the action easy.
» Suggest benefits to the reader.
» Focus on the positive.
29. Unsolicited sales letter are those letters
which you write to people who can be
persuaded through these letters to buy
your product or service.
Before writing this type of letter you should
clearly know your purpose .
30. (a) Make a direct sale
(b) Stimulate a future sale
(c) Win back lost customer
Your audience is general or a small niche
Know every detail about your product or service
Be aware of the enclosures and timing
Give thought to the length of your letter
After having all these information you can
write your letter while taking main
guidelines from AIDA formula.