The poster depicts a girl being engulfed by darkness with a vampire-like boy gazing at her protectively. His pale complexion and animal-like eyes suggest an inhuman nature that foreshadows danger for the girl. The use of Gothic fonts and a dark background create a melancholy mood, while the prominent placement of celebrity stars Kristen Stewart and Robert Pattinson aims to attract audiences.

1. The paleness of this
The Background is pitch black, there is an
character shows that he
innocent looking girl being engulfed by the
is inhuman, also the
darkness, which foreshadows danger.
colour of his eyes is
quite animalistic
Star Power used to
advertise the
film, Kristen Stewart
Red rosy lips shows that
and Robert Patterson
the girl is full of life and
are celebrities so the
youth, also the lighting
audience would be
used on her face shows
instantly interested in
innocence
the film.
Protective hand
Gothic writing relates back to on the girl
traditional vampire stories shows that he is
such as Dracula very fond of the
girl and wants to
protect her.
Release date shown in white standing out to grab
the audiences attention.

2. It is clear that the targeted audience are teenagers as the actors in the film are teenagers so it is a lot easier
to relate to. It could also be seen to be aimed at teenage girls as it is quite a romantic film. It is clear that
these two actors are quite big celebrities as they take up the whole poster with just their faces to advertise
the film.
The tag line ‘Nothing will be the same.’ is very effective as it leaves questions for the audience to find out in
the film. The mood of the photo is quite dark and melancholy as the background is black and the girl has a
sullen face whereas the boy/vampire has a slight smirk on his face showing trouble.