The poster summarizes a coming-of-age film about a young black male protagonist. It features a close-up profile shot of the main character who looks deep in thought, signifying he is not stereotypically violent. The title uses a pun on the word "shot" to reference themes of danger facing young black males. A sub-image shows the main character casually holding a gun with a friend to anchor the title "Bullet". Critics have acclaimed the film, with a review from the Cannes Film Festival and Total Film magazine.