Spin Doctors (Public Relations) -ZK

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Spin Doctors (Public Relations) -ZK

  1. 1. PUBLIC RELATIONS Zareen Khan BS-SS UMT “SPIN DOCTORS”
  2. 2. Public Relations: Understanding  “SEMANTIKOS”- to signify, to persuade.  Maintaining public image.  Managing communication.  Build rapport.  Mutual understanding.
  3. 3. Public Relations: History  Ivy Lee- first practitioner of public relations (1903)  “Two-way street approach” (News release/press release).  John D. Rockefeller’s incident:  Advised on conducting public relations,  Result: improved conditions and became a hero,  Lee’s principles: truth, accurate facts and access to top management.  Edward Louis Bernay- founder/father of public relations (1918)  “Crystallizing Public Opinion” (1923):  Promoting the client and gaining public approval.
  4. 4. Public Relations: Disciplines  Analyst relations- analyze trends and act accordingly  Media relations- keeping positive relations with media  Investor relations- relations with sponsors and financers  Internal communications- behavior and attitude insights in organization  Labor relations- understanding and improving labor conditions  Financial public relations- informing the business reporters  Consumer/ lifestyle public relations- gaining publicity  Crisis public relations- responding to negative accusations of information  Industry relations- informing trade bodies/unions  Government relations- influence policy making
  5. 5. Spin: Understanding  Definition: A Movement Of An Object In A Circular Motion
  6. 6. Public Relations: Spin  Pejorative Term,  Propaganda,  Heavily Biased Portrayal,  Implies Disingenuous Methods,  Persuasive Interpretation In Favor Or Against,  Manipulate Public Opinion,  Deceptive & Highly Influential Tactics.
  7. 7. Public Relations: Spin Techniques  Cherry picking  Presenting chosen facts.  Unproven truths.  Drawing attention away from distasteful events and ambiguities in public statements  Choice of timings  Carefully releasing news at a certain time.  Advantage of prominent events in the news.  Burying bad news  Announcing one popular thing among several unpopular things for prominence.  Euphemisms  To disguise or promote one's agenda
  8. 8.  “A political press agent or publicist employed to promote a favorable interpretation of events to journalists”.  Edward L. Bernay- Father of spin  “Father Of Spin”- Book  Situations in America where tobacco and alcohol companies used techniques to make certain behaviors more socially acceptable for men and women both. Public Relations: Spin Doctors
  9. 9. Public Relations: Spin Doctors Favorable News Stories Censoring Critical Events Propaganda Spin Doctors (Skilled Practitioners)
  10. 10.  Keep track of all publicity,  Information about public trends and perceptions,  Time management,  Turning events in flattering lights. Public Relations: Spin Doctor’s Duties
  11. 11.  Edward Louis Bernays.  Alastair Campbell.  Peter Mandelson.  Karl Rove. Public Relations: Major Spin Doctors
  12. 12. Conclusion: NEGATIVE OR POSITIVE?

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