Audience profiling involves understanding key details about a target audience such as their age, gender, education level, income, lifestyle, interests, buying habits, and brand loyalty. This information is important for media producers to consider when developing content so they can effectively reach their intended target audience. Demographics define the list of audience profiling characteristics, while psychographics refers to personality traits of integrity, teamwork, and respect.

1. Audience Profiling
Audience Profiling is where you can get a feel for the people you
are reaching out to. Like the main aspects, age, gender & sexuality,
education, occupation, annual income, disposable income, current
lifestyle, culture, media interests, buying habits & loyal to brands.
It is important to media producers because they can then look at
what type of audience that they are targeting and aiming for with
what their work is
Demographics is the definition to define the list of audience
profiling that I added to describe the audience you are researching
in and aiming for.
Where as psychographics is the term used for the personality,
integrity, teamwork, people, respect and honestly.

2. BTEC level 2 Technical Diploma
in Digital media
Unit 1
Planning and Pitching a Digital Media Product
Jack Regan