Unit 6 lo 1
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Media producers conduct research to define their target audiences before creating advertisements. This includes qualitative research interacting with small groups, quantitative research gathering opinions in percentages, and market research examining socioeconomic status, psychographics like individualism, geodemographics like language, and demographics like age and gender. Producers also analyze competitors and products to create ideas tailored to audiences while improving on others. The research helps producers identify strengths, weaknesses, opportunities and threats to inform their creative decisions.
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Audience profiling and research
A media producer defines their target audience through various research methods. They use demographics to segment audiences by age, gender, and other attributes. Stereotypes and mainstream/non-mainstream distinctions also help define what products will appeal to different audience groups. Geodemographics examine what is popular in different locations or cultures. Socioeconomic factors and psychodemographics provide insight into audiences' purchasing power and beliefs. Primary research gathers custom audience feedback, while secondary research analyzes existing information. Qualitative research offers in-depth understanding of small groups, and quantitative surveys cast a wider net of superficial audience data.
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This document outlines a product development and brand strategy plan targeting Generation Y. Market research found that Gen Y embraces self-expression through technology and seeks external validation through purchases. An opportunity was identified to create a new product allowing Gen Y to engage in social media while streamlining posts and maintaining privacy between professional and personal lives. A brand called "Spout It" was developed, allowing users to choose who sees their social media updates across multiple sites. Marketing strategies will utilize cognitive dissonance through gender-specific stories to drive demand for the product by creating and resolving tensions in social relationships and careers.
Evaluation notes
The document provides guidance for students to summarize what they have learned from creating a media production project. It includes prompts for students to reflect on how their project used or challenged conventions, represented social groups, might be distributed, and who the target audience was. It also prompts students to discuss what technologies they used for research, planning and production, what they learned from their preliminary work, and approaches they could take to evaluate their project.
Audience Research
The document discusses audience research and different ways audiences can be divided and classified. It describes socio-economic classifications, demographic factors like age, gender, and family size, and psychographic profiling based on attitudes, personality, lifestyle, values, interests, and aspirations. It discusses limitations of audience classifications and targeting all audiences with one media.
The influence of social media
The document discusses how social media can influence spending habits. It examines marketing techniques from social media and advertisements that encourage spending, such as using social media influencers. One-third of Generation Z reported being persuaded to buy something after seeing it on social media. Brands work with influencers because social media allows information to spread widely and affect consumers' spending decisions.
Target audience
This document discusses target audiences for films. It analyzes the target audiences of Taken, Harry Potter, and The Dark Knight Rises based on psychographics like age, gender, and social class of viewers. For their own thriller film opening, the authors conclude the target audience will be explorers aged 15-35, with a slightly higher male viewership (55% to 45%) coming from middle income social classes C1 to C2. To appeal to this psychographic, the opening will incorporate excitement, tension, and narrative mysteries.
Evaluation question 3
This document discusses choosing a media institution to distribute a country music magazine product. It suggests distributing through Prometheus Global Media, as they are experienced in distributing magazines about country music in the UK, including Billboard. The document also recommends a dual paper and digital distribution strategy, with a digital app version to reach the 59% of the target country music audience that uses smartphones and Twitter. The target audience prefers a paper version but a digital app allows a portable option and saves costs compared to only paper distribution.
Audience research proforma 2020
This document provides research on understanding the target audience for a project. It discusses conducting both primary and secondary research through qualitative and quantitative methods. These include surveys, focus groups, reviews, and social media listening. The document also gives examples of secondary research on the demographics of MMA fans and interest in history by gender. Primary research interviews showed the niche audience for MMA. Research on social media followers demonstrated the large potential reach of the UFC brand.
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Audience profiling and research
A media producer defines their target audience through various research methods. They use demographics to segment audiences by age, gender, and other attributes. Stereotypes and mainstream/non-mainstream distinctions also help define what products will appeal to different audience groups. Geodemographics examine what is popular in different locations or cultures. Socioeconomic factors and psychodemographics provide insight into audiences' purchasing power and beliefs. Primary research gathers custom audience feedback, while secondary research analyzes existing information. Qualitative research offers in-depth understanding of small groups, and quantitative surveys cast a wider net of superficial audience data.
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This document outlines a product development and brand strategy plan targeting Generation Y. Market research found that Gen Y embraces self-expression through technology and seeks external validation through purchases. An opportunity was identified to create a new product allowing Gen Y to engage in social media while streamlining posts and maintaining privacy between professional and personal lives. A brand called "Spout It" was developed, allowing users to choose who sees their social media updates across multiple sites. Marketing strategies will utilize cognitive dissonance through gender-specific stories to drive demand for the product by creating and resolving tensions in social relationships and careers.
Evaluation notes
The document provides guidance for students to summarize what they have learned from creating a media production project. It includes prompts for students to reflect on how their project used or challenged conventions, represented social groups, might be distributed, and who the target audience was. It also prompts students to discuss what technologies they used for research, planning and production, what they learned from their preliminary work, and approaches they could take to evaluate their project.
Audience Research
The document discusses audience research and different ways audiences can be divided and classified. It describes socio-economic classifications, demographic factors like age, gender, and family size, and psychographic profiling based on attitudes, personality, lifestyle, values, interests, and aspirations. It discusses limitations of audience classifications and targeting all audiences with one media.
The influence of social media
The document discusses how social media can influence spending habits. It examines marketing techniques from social media and advertisements that encourage spending, such as using social media influencers. One-third of Generation Z reported being persuaded to buy something after seeing it on social media. Brands work with influencers because social media allows information to spread widely and affect consumers' spending decisions.
Target audience
This document discusses target audiences for films. It analyzes the target audiences of Taken, Harry Potter, and The Dark Knight Rises based on psychographics like age, gender, and social class of viewers. For their own thriller film opening, the authors conclude the target audience will be explorers aged 15-35, with a slightly higher male viewership (55% to 45%) coming from middle income social classes C1 to C2. To appeal to this psychographic, the opening will incorporate excitement, tension, and narrative mysteries.
Evaluation question 3
This document discusses choosing a media institution to distribute a country music magazine product. It suggests distributing through Prometheus Global Media, as they are experienced in distributing magazines about country music in the UK, including Billboard. The document also recommends a dual paper and digital distribution strategy, with a digital app version to reach the 59% of the target country music audience that uses smartphones and Twitter. The target audience prefers a paper version but a digital app allows a portable option and saves costs compared to only paper distribution.
Audience research proforma 2020
This document provides research on understanding the target audience for a project. It discusses conducting both primary and secondary research through qualitative and quantitative methods. These include surveys, focus groups, reviews, and social media listening. The document also gives examples of secondary research on the demographics of MMA fans and interest in history by gender. Primary research interviews showed the niche audience for MMA. Research on social media followers demonstrated the large potential reach of the UFC brand.
Audience Types
The target audience for the music video is defined as female, aged 16-24, from socio-economic classes C2, D, and E. Graham Burton identified three ways audiences can be defined: by particular products, types of media, and pre-existing groups like age, gender, and class. The document discusses attracting "enthusiasts" and "savants" who represent 25% of the 15-39 age group and have music as a key part or everything tied to their lives.
Eval q3
The document discusses feedback received from the target audience of teenagers aged 13-25 for a new music product. Members of the target audience provided positive feedback on the narrative concept for a music video, finding it exciting. Questionnaires were also used to understand what the target audience likes and wants, revealing interest in the proposed products. Constant feedback during the production process helped shape the products to better appeal to the target audience.
Essay plan
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Quantitative research measures audience sizes using statistics from organizations like NRS and ABC. It provides demographic data like age, gender, and socioeconomic class in numbers. Qualitative research provides more detailed information about audiences through focus groups, surveys, and interviews to understand preferences. Both methods have advantages and disadvantages for media publishers in understanding their audiences and tailoring products. Key factors studied include age, gender, socioeconomic class, psychographics, and geodemographics.
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This document discusses how to define and research a target audience for a media product. It explains that producers must first determine if an audience exists for their idea by conducting questionnaires, focus groups and market research. Demographic and psychographic data can help categorize audiences based on factors like age, gender, interests and lifestyle habits. Stereotypes also play a role in appealing to certain audience segments. The author discusses conducting their own survey and how they will use this research on viewing preferences and technology usage to effectively distribute and market their film to their target demographic.
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The target audience for the music video is defined as female, aged 16-24, from socio-economic classes C2, D, and E. Graham Burton identified three ways audiences can be defined: by particular products, types of media, and pre-existing groups like age, gender, and class. The document discusses attracting "enthusiasts" and "savants" who represent 25% of the 15-39 age group and have music as a key part or everything tied to their lives.
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The document discusses feedback received from the target audience of teenagers aged 13-25 for a new music product. Members of the target audience provided positive feedback on the narrative concept for a music video, finding it exciting. Questionnaires were also used to understand what the target audience likes and wants, revealing interest in the proposed products. Constant feedback during the production process helped shape the products to better appeal to the target audience.
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Successful films rely heavily on both good marketing/distribution targeting a specific audience as well as high-quality production practices. Marketing and distribution are crucial to make audiences aware of a film and give them access to view it. However, production quality also significantly impacts a film's success. A film's marketing strategy may be well-targeted, but the film will likely fail if the production itself is not well-executed. Overall, both production practices and marketing/distribution to the right audience are equally important for box office success in the film industry.
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The document summarizes a student's media product evaluation for a magazine they created. The student discusses how their magazine uses conventions of real magazines such as having a masthead, barcode, selling line, dateline, images and cover lines. They represent particular social groups like emos and scene kids through their choice of models and informal language with grammatical errors. The intended audience is 14-19 year olds and the magazine would be distributed independently to attract a fun, younger audience interested in parties and independence.
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This document discusses various ways that technology has changed how people stay connected with each other and the world over recent decades. It covers topics like social media, video chatting, mobile devices, online banking, passwords, and online dating. The goal is to help people understand different connection options and choose what works best for them.
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El documento describe el formato y las secciones de una hoja de trabajo contable. Incluye secciones para el balance de comprobación, ajustes, balance ajustado, ajustes por inflación, balance general, ganancias y pérdidas, y sumas de cuentas. Explica cómo trasladar los saldos entre las diferentes secciones para asegurar que los totales de débito y crédito sean iguales.
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Character profile
Teddy is a 38-year-old unemployed white British man who was kicked out of his family home at 16 and now has no money, job, or place to sleep. He is friends with the police officer and ticket man but only meets them by chance. The police officer is a 40-year-old white British man from a wealthy family who works as a local police officer and wants to help others. Mario is a 38-year-old Jamaican man who works as a ticket man at Paddington station and lives in London with his wife and three young children. He is motivated by his
Korg%20transfer%20instructions
To transfer song files from a Korg to a computer, you must first store the song data in two locations on the Korg. You then use the copy track function to duplicate the song data from the first location to the second. Finally, you export the song to a USB drive connected to the Korg and import the audio files into a DAW like Cubase on your computer.
Treatment
Kayla is a 17-year-old school girl whose boyfriend breaks up with her via text, causing her to have an emotional breakdown. Overwhelmed with anger, frustration, and heartbreak, she runs away from school and overdoses on drugs. After waking up hours later experiencing hallucinations, she attempts to kill herself by jumping off a cliff onto bricks and broken glass. The film explores the extreme reactions a teenage girl may have when her heart is broken for the first time. It also features a minor character named Phele who has a brief encounter with the distraught main character.
5 minuet drama pre production
The document provides a pre-production treatment for a 5-minute drama film. It introduces the main character, Kayla, who spirals out of control after receiving a break-up text and decides to commit suicide. Character biographies describe Kayla's traumatic backstory and mental illness. The storyline follows Kayla as she has a breakdown in class, runs into the woods, overdoses on drugs, and ultimately jumps off a cliff. Locations, costumes, props, and a floor plan are included to prepare for filming.
Untitled
Heather gathers her art supplies and leaves her house to paint outside. The camera captures her focusing intently as she paints a portrait of a tree. When she finishes, Heather looks between her painting and the scene before her, only to discover that the subject is now Oscar's dead body lying on the ground.
Article pdf
When recording sound electronically, there will likely be noise, analogue distortion, and digital distortion present. Recordings can be mono (using one microphone or speaker) or stereo (using multiple microphones or speakers). Sound is recorded digitally using file formats like .mp3, .wav, etc. Analogue sound provides stronger signals but digital sound offers more reliability and flexibility when connecting to other digital devices or media. Interactive media like CDs, DVDs, television, and mobile phones use sound recordings for entertainment purposes and to convey emotions or provide alerts and notifications.
Review powerpoint
This document discusses the development of a questionnaire for a heating and plumbing company. It asks questions about who was contacted, how they were contacted, who replied, and what happened next. It also asks about the purpose of the questionnaire and how it was developed, including what software was used. Learning experiences from developing the questionnaire included learning Photoshop, the importance of meeting deadlines, time management, and working independently.
Print screens of development
Print screens are images of what is displayed on a computer screen. They provide a snapshot of the current state of an application under development. Taking regular print screens allows developers to track progress, identify issues, and ensure features are developing as intended over the course of building out an application or software program.
Research logo and business card
The document discusses the creation of logos and business cards for a plumbing company. It indicates that Photoshop will be used to meet the requirements of the brief. The logos and business cards must follow the plumbing theme, meet deadlines, and be in a standard size. Examples of effective and ineffective logos and business cards are provided and analyzed in terms of imagery, colors, fonts, and layout. The last business card is identified as the most effective design to serve as a template.
Risk assessment sheet
This document summarizes a design project for a logo and business cards for a plumbing company. The major issues are to meet the deadline, follow the brief, use consistent colors, plan time for editing and research the target audience. A potential issue is software breaking down. Solutions include backing up work on an external hard drive and memory stick. Emergency contacts and the client's phone number are also provided.
Availability
This 3 sentence document provides an availability table showing times the author and their client cannot attend to, making it easier for them to work together by having set deadlines and time allowed for any necessary post production work.
Timetable
This document discusses creating a timetable for a project between the author and their client. The timetable will need alterations along the way due to scheduling conflicts from college and the client's work schedule.
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Unit 6 lo 1
- 1. How media producers in advertising define their target audiences Before any advertisements are produced, media producers must make sure they have completed the following: Audience research, qualitative research and market research. Qualitative research interacts with a small number of members to gain a detailed opinion on the matter whereas quantitative research gathers numerous people who’s opinions are shared through a percentage. When advertising producers are discovering their market research the producers will look at the categories such as: socio -economic status, which focuses on details such as what they are. And example, Higher, middle, lower class. Psychographics categories look into what type of people are in the market such as main streamers or individualists. Geo demographics looks into the market audiences regional, this could be what language you speak. Demographics are a helpful source when identifying your target audience, this looks at age, gender, sexual orientation etc. When their target audience has been decided, producers will look into their competitors and the product itself to see how they can better them and yet still apply and direct it to the same target audience. Before presenting your idea to the production company , these factors should all be covered as it gives them an opportunity to in vision your idea and understand it better with this research. From the research the producer will be able to show weaknesses, strengths, opportunities and threats of their production. Years ago any advertisement appealed to everyone , they were products everyone knew they needed. Nowadays society and television are driving you and persuading you into buying a product that is unnecessary and you may not need. Adverts play a huge role in our life especially through social networking a lot of research is now done through internet forums , questionnaires etc.