SlideShare a Scribd company logo
BUSINESS WRITING b BY Dr.N.R.chand Your Text Here
WRITTEN COMMUNICATION[4] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Draft a letter of request for support ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rewrite the letter by eliminating  empty expressions
Rewrite the following closing to have a reader oriented approach and a friendlier tone ,[object Object],[object Object]
Good news letter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
NO LETTER/ADJUSTMENT LETTER ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Letter of complaint ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
You did well but missed ou
CONSIGNMENT OF PAINTING NOT RECEIVED ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reply from First Flight [indirect approach= negative letter in direct plan]see Murphy  page 217 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bad news  in direct plan ,[object Object],[object Object],[object Object]
Bad news in indirect approach ,[object Object],[object Object],[object Object],[object Object],[object Object]
examples ,[object Object],[object Object],[object Object],[object Object],[object Object]
Persuasive written messages[5] ,[object Object],[object Object]
PERSUASION IS EFFECTIVE IN ADVERTISING ,[object Object],[object Object]
We can not direct the wind– but can adjust the sails= John C Maxwell ,[object Object],[object Object],[object Object]
We are to see audience for business ,[object Object]
Persuasive letters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Persuasive letter from MICHIGAN ROSS SCHOOL OF BUSINESS Rahul Rastogi 567 Rajaji road chennai 45 Dear Rahul, Michigan has facilitated 200 programmes in Asia- have you participated yet.  Leading  companies are sending their best people for Executive Programmes in our Ross School of Business. Business opportunities do not wait, so get ready before the challenges and join our programmes.To request for the 2009 Asia catalog,just email or fax with your updated mailing details and we shall send you documents. We look forward to welcoming you in 2009. Best Regards,John Chen Executive Education,Asia Pacific Regional Office
AUDIENCE =NEEDS,OBJECTIVES AND INTERESTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
E-mail routine request letter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FAVOUR LETTER ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Customer friendly messages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Evaluate the letter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reply to the letter ,[object Object],[object Object],[object Object],[object Object],[object Object]
Evaluate the reply ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Emplyoment messages [session-6/7] ,[object Object],[object Object],[object Object]
Applying for a job ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
GLOBAL SCENARIO ,[object Object]
How to face this society for survival ,[object Object],[object Object],[object Object],[object Object],[object Object]
Features needed for resume/cv ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Resume ,[object Object]
Types of Resume ,[object Object],[object Object],[object Object],[object Object]
Traditional resume ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Chronological resume ,[object Object],[object Object]
Chronological resume writing ,[object Object]
Functional Resume format ,[object Object],[object Object]
[object Object]
Combination format ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Sections of a resume ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Tips for writing a good resume ,[object Object],[object Object],[object Object]
A good cv leads to an interview  and in turn to a good job ,[object Object],[object Object],[object Object],[object Object]
Make it attractive ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Combination format of a resume

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Presentation1

  • 1. BUSINESS WRITING b BY Dr.N.R.chand Your Text Here
  • 2.
  • 3.
  • 4. Rewrite the letter by eliminating empty expressions
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. You did well but missed ou
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. Persuasive letter from MICHIGAN ROSS SCHOOL OF BUSINESS Rahul Rastogi 567 Rajaji road chennai 45 Dear Rahul, Michigan has facilitated 200 programmes in Asia- have you participated yet. Leading companies are sending their best people for Executive Programmes in our Ross School of Business. Business opportunities do not wait, so get ready before the challenges and join our programmes.To request for the 2009 Asia catalog,just email or fax with your updated mailing details and we shall send you documents. We look forward to welcoming you in 2009. Best Regards,John Chen Executive Education,Asia Pacific Regional Office
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.
  • 51.
  • 52.