The document describes a luxury fragrance brand called Isabella that aims to provide affordable yet luxurious fragrances. It targets males and females aged 18-40 locally and internationally. While Isabella competes with high-end brands like Chanel, it keeps prices affordable to attract more customers. The brand promotes through various media and distributes online and in stores in major city areas.

1. “ where luxury meets timeless elegance
“

2. Summary
the company offers affordable yet luxurious fragrances with
unique composition of ingredients revealing the creative
personality the creator.

3. Benefits
• affordable
• natural ingredients
• a wide variety of fragrances
• cruelty free
• price ranges

4. Target Market
• We target both male and female audience aged 18
- 40
• We serve both local and international customers
• Isabella is for people who love luxurious high end
quality brands.
• Rich and middle class are our target customers

5. Competition
Isabella is compared to the brand 'Chanel'
The founder of the brand is coco chanel an iconic
person which takes the brand to the top level
Rich people are the main consumers of this brand ,
because of the highly overpriced products.

6. Price
As a newcomer to the market our products are quite
affordable yet we dont compromise on quality.
This is to create a greater demand for our products
and compete with the competitors.

7. Distribution
We have online stores as well as outlets in the main
areas of the cities
Manufacturer
Onlinestores
In Store
Consumer

8. Promotion
• Our objective is to create brand awareness through
informative advertising
•Main sources of promotion are :-
Electronic media
Website advertisement
Print media
Billboards
Sample distribution

9. Action plan
• conduct surveys
• free samples

10. Thankyou