This document provides a website audit and recommendations for the SHEIN e-commerce fashion site. It analyzes SHEIN's target audience, location, gender, and website details such as traffic, speed, HTTPS security, and 404 pages. It also performs keyword research for the homepage, categories, and product pages. The document suggests meta tags, backlinks, and a 3-month SEO timeline including collaborating with bloggers/influencers for fashion week and offering discounts related to cultural festivals.

1. SUBMITTED BY:
JANVI SHAH
FORAM CHANDARIA
TRISHIK JOGI

2. INTRODUCTION
SHEIN is an international B2C fast fashion e-commerce platform. The
company mainly focuses on women's wear, but it also offers men's
apparel, children's clothes, accessories, shoes, bags and other fashion
items. SHEIN mainly targets Europe, America, Australia, and the Middle
East along with other consumer markets. The brand was founded in
October 2008, and since then it has upheld the philosophy that "everyone
can enjoy the beauty of fashion." Its business covers more than 220 and
regions around the world.

3. BRAND ANALYSIS
• Target Audience: 16 to 24 (Primary Audience)
• Location: INDIA
• Gender: Female

4. SHEIN WEBSITE
https://www.shein.in/

6. SITE AUDIT

7. TRAFFIC GENERATED

8. SITE SPEED

9. ROBOTS.TXT

10. HTTPS SECURE, AMP PAGES, 404
• HTTPS Secure: This site is HTTPS secured with unique domain
www.shein.in
• AMP Pages: There are no AMP pages available for SHEIN search.
• There is no 404 page exclusive to website.

11. HOMEPAGE KEYWORD RESEARCH

12. CATEGORY PAGE KEYWORD
RESEARCH

13. PRODUCT PAGE KEYWORD RESEARCH

14. HOMEPAGE KEYWORD SUGGESTION

15. CATEGORY PAGE KEYWORD
SUGGESTION

16. PRODUCT PAGE KEYWORD
SUGGESTION

17. META TAGS
● Meta Tags for Homepage:
1.Shop Online Denim|Shein
2.From Mon-Tues , Shop your Office Wear|Shein
3.Shein presents , trendy T-shirtrs
4.Shop online comfortable bottoms|Shein

18. ● Meta Tags for Product Page:
1.Online Shopping for plus size Balck dress|Shein
2.Shein gives you trendy plus size body suit
3.Plus size, two-peice|Shein
4.Shein, Trendy Hair Accessories

19. ● Meta Tags for Category Page
1.Reasonable Trendy clothes for Women|Shein
2.Hoody and Sweartshirts for women ,Buy Online
3.Buy online Kimonos|Shein
4.Shop online crop top hoodies for women this
winter|Shein

20. LIST OF WEBSITE BACKLINKS
SUGGESTION
1. Vogue.in :
We can list our brand on Vogue website through which people can know
about the brand and get a backlink through it.
2. Tashiara.com :
Create blog articles on shein clothing.
3. Caughtinacuff.com :
Create lifestyle posts wearing shein outfits and mention them.

21. 4. Natasha Noel (YouTube) :
Recommending shein sports outfits for girls.
5. Quora.com :
Q&A posts on latest trendy fashions.
6. Myfashionvilla.com :
Product review of shein outfits.
7. Corallista.com :
Makeup tutorials with shein beauty products.

22. 8. Thesnobjournal.com :
Blog on trendy travel outfits recommending shein.
9. Mrunal Panchal (Insta Post) :
Post with shein party wear outfit with mentioning shein’s website in
caption.
10. TheHappyArkansan.com :
Reviews on plus size dresses from shein.

23. SEO TIMELINE FOR 3 MONTHS
Campaign for the month of August
Since in this month we have lakme fashion week
we can approach various bloggers and models to
advertise our products through blogs and posts.

24. Campaign for the month of september
• As the september month is all about navratri , Navratri
is a festival of nine days , each day has a colour , shein
gives a discount on the colour of the day.
• Example-If the colour of the day is white , shein gives a
discount on all the white products.

25. Campaign for the month of October
• Promoting products through TIK TOK celebrities.
• TIK TOK celebrities making a video wearing the shein
products and promoting shein.
• TIK TOK celebrities giving their personal code as
discount.

26. THANKYOU.