2. MOTIVE
• To bring an end to the ill-fitting
suit by providing the fit man with
fitted suits at a befitting pric£
3. The Problem
Cost of tailoring men’s suits and garments have
soared with the increasing costs for fabrics and
logistics involved.
Recession and the squeeze on the masses purse
Getting ripped off by big and major brands in
the name of quality.
For the more affluent and city workers, lack of
time for consultation
4. SOLUTION
• Products – Offering better quality garments at
much more affordable price
• Excellence in service by ensuring we use the
best fabrics and offer our service at a timely
scale.
• User friendly 3D website to help our clients
design their garments and shoes from the
comfort of their computers cutting the need
for personal consultation
5. THE MARKET
• In the UK, the online retail industry is worth
£7billion with the bespoke tailoring also worth
another £3 billion and rising.
• An increase in young men’s fashion
sense, taste and crave for finer things.
6. BUSINESS MODEL
• A highly scalable online 3D platform for suits
and shoes on www.danielandlade.co.uk
• Physical presence @ the studio in Brixton for
appointments
• A very unique website for
www.danseodsplace.com and the unique
idea of having Uni Sales Reps at different
universities.
7. COMPETITION
A Suit That Fits – An online website with studios
in and around London but not with an
interactive enough website and not offering the
same service
Dress 2 Kill – Much advanced online
platform, but lesser features on garments
tailored than what we offer. Longer time scales
8. MARKETING STRATEGY
• Ads on Major Men’s magazines like
GQ, SQUAREMILE, IOD
• Google, Facebook, Etsy and Amazon monthly
ads to increase search ranking on the web
• Media campaign – Both online and Social… to
drive traffic to the website
• Wedding Fairs
• Uni Sales Reps for danseodsplace.com
9. TEAM
• DANIEL ORIJA – CEO of Danseod’s LTD and a
fashionista. Has experience working as a sales
executive and Business Development Specialist for
AIB, UIB and sales online via eBay, Amazon and Etsy. He
manages the marketing, sales and consultation.
• RAFIAT ALLI – BSc Psychology and has extensive
customer psychology from experience with high street
retail brands such as Kews, H&M to name a few. She is
in charge of brand acquisition, product expansion and
admin
• FRANCES ACHAPU – An effective organiser and planner.
She handles the logistics side of the company.
10. TRACTION
• In 2013 our projected sales should be about
£50K, rising to almost £100K in 2014 with the
proposed investement and above £300,000 by
2017.
• Net Profit rises steadily from 6.9% in 2014 to
about 8.83% in 2017
• Industry should grow at a projected 2% for the
next 5yrs as online users increase in turn
increasing revenue
11. NEEDS
• We require £30,000 to help actualise the
projections of the business plan…
• £30,000 would be for 30% equity in the
company
• The funds are needed to help market the
brand, increase exposure, awareness and
revenue.
