KupiVip.ru is an online platform that sells over 1000 worldwide fashion brands with discounts of 40-90% off retail prices every day. It operates as an off-price retailer, acquiring merchandise through opportunities like order cancellations and overstocks to offer daily flash sales without seasonal promotions. The company buys merchandise throughout the year from brands across price segments to provide a constantly changing selection. It aims to create the best shopping experience for its mainly female Russian audience across web, mobile, and offline channels.