The author learned valuable lessons from audience feedback on their local newspaper project. Feedback from Facebook indicated that readers generally liked the front cover and masthead design but some wanted an additional small story on the front page. Readers also enjoyed the inside story and said it made them want to read more. Most readers said they would visit the website for additional news stories. The author incorporated feedback by adding another front page story and using a colored background for their poster, as some readers preferred that. Throughout construction, planning and evaluation, the author made use of new media technologies like InDesign, Photoshop, iWeb, Blogger, Facebook, Twitter and Flickr to research, create, plan and gather feedback on their newspaper and website.