The author conducted a questionnaire to get audience feedback on what they wanted to see in a new newspaper. They used this feedback to develop the product and follow newspaper conventions. After creating the first issue, the author asked local residents to comment honestly on the layout, articles, masthead and images. Initially, the author ignored some of the critical feedback, but learned to see flaws from the reader's perspective. One key piece of feedback was that the text alignment with advertisements and masthead lacked professionalism. By addressing this, the front page gained a more polished look. Images received positive feedback for attracting readers, even if some found them disturbing.