1. 1
#LoveWater | World Water Day & Next Steps
Initiate - Develop - Execute - Complete
March 13 - March 22
"Create a theme, develop a plan to execute the action and bring to completion"
TOP SECRET – CORE UNIFY TEAM MEMBERS EYES ONLY

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TABLE OF CONTENTS | Page 2
AT A GLANCE – CHART | 3
SOCIAL MEDIA PORTALS & GOALS | 4
ADDITIONAL ASSETS | 5
OVERVIEW CAMPAIGN PROJECTS COMPLETED | 6
OVERVIEW CAMPAIGN PROJECTS UNCOMPLETED | 7
10 DAY COUNTDOWN | 8-9
Twitter Storm Organizer Capacity ThunderClap Mystical Activism Quote Pics
BUDGET | 9
BEYOND WORLD WATER DAY | 10
CONCLUSION & NOTES | 10
#LoveWater
Mission: To hone in the social media channels for optimum impact during the 10 day countdown to the global water
ceremony (#LoveWater) on World Water Day.
Vision: A harmonic and smoothly operating social network system being mirrored and amplified by Global UNIFYers,
thereby creating a wave effect in social networks, raising consciousness through each and every interaction taking
place, integrating Mystical Activism into each step along the way.

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OBJECTIVE: UNIFY || World Water Day - Global Synchronized Ceremony for Water
Event Date: Saturday, March 22nd
, at 3pm local times and 3pm PDT for a synchronized ceremony
Campaign Timeline: From March 13th
- March 24th
1 Identify social media portals & audience; Identify projects within the campaign; identify barriers to success
2 Confirm organizations & networks; send e-mail to lists; Hone in portals and audiences; Identify goals
3 Global Organizers Movement; construct thunderclap, register into Google+ and FB groups, social apps for notices
4 Launch
5 Social Media kickstart; mass invites, social media events, infographics, graphics, videos, livestream, etc. a
6Ta’Kaiya Video and other video assets move
7 Analysis of goals and assessment of next steps
8 Livestream – Global Events
9 Beyond World Water Day; looking at next steps and release of that
10 Completion Cycle and launch of Earth Day event
March 12 -
13
Mar 14-15 March
16
March
17
March 18 March 19 March 20 March 21 March 22 Mar 23 -
24
LAUNCH
Ta’Kaiya Video Launch
Release
Launch

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SOCIAL MEDIA PORTALS
Facebook - as of March 11
Likes 31,621 | Reach 97,114 | Event 2210
Facebook has demographics disabled on us
Goals Likes 40,000 | Reach 500,000 | Event 5000
Sidenote: FB has really killed the viral capacity of the event, goals may not be met.
Twitter - as of March 11
Followers 2048
Goal 3000 Followers
Youtube - as of March 11
Subscribers 306 | Views – Last 30 days 1703
Goals Subscribers 500 | Views 25,000 (triple the
highest viewership of any video via UNIFY)
Google+| as of March 11
70 pluses
Goal 500
Event Goal 1000
Side Note Google + has not launched due to graphics not being completed per requests and agreement
LinkedIn Page – unlaunched
Goal 150 Followers

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FURTHER ASSETS
Website – As of March 11
50 Events
Goal 1000 events
Get Social media banners added to the website
E-mail Database – for use in starting social amplification
1400+ organizers
16,000+ email contacts
Goals – Reach out to UNIFYers and establish a social media
protocol with them.
Create a twitter storm Friday, March 14th
and Wednesday
March 19th
Personal & Professional Networks – Activate if appropriate
(still waiting for things within UNIFY to actually come together before I connect with my networks)

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CAMPAIGN PROJECTS COMPLETED
1] Organizer Campaign – & Ongoing
A] Create Theme, Vision and Mission
B] Design Survey in EN – FR & ES
C] Find and organize a platform to organize organizers; especially for
communications
D] Launch via e-mail and current social networks
E] Sort through data and create a plan of action
2] Clean Up Existing & Creation of New Social Media Channels
A] Develop policies for social media postings
B] Remove all clutter and decrease the accts @unify is following
C] Optimize Platforms
D] Link up all accts
E] Testing of new portals
3] Team Communications | Throughout Campaign Term
A] Set up regular touch in points for what is working and what is not
- goal is somewhat met | A communications structure is now in negotiations

7. 7
CAMPAIGN PROJECTS UNCOMPLETED
1] Pre campaign launch – Generate the Love | February 19th
– Feb 22nd
(uncompleted through lack of communications – commitments were not followed through – delays in production of
graphics and website)
A] Generate buzz about the launch and give audience teasers
B] Design and Launch FB and + events (completed)
C] Launch New Social Media portals and ask admins and organizers to do friend invites, etc.
D] Global organizers participate in launch – really important!!
E] Reach out to networks, ngos, etc.
2] Campaign Launch | February 21st
– 25th
(uncompleted through lack of communications – commitments were not
followed through – delays in production of graphics and website)
A] Social Media kick start and keyword search
3] Video Fest Launch – Tell The World Why & How You #LoveWater | March 8th
(not sure where this is)
A] Youtube/Google Hangout on air (Live Stream) event to kick start
B] Twitter Storm and apply new social channels
C] Global organizers participation and new networks

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10 DAY COUNTDOWN STRATEGY – DEEPENED
1] 10 Days to event Campaign Coordination | March 11th
- 12th
A] Social Media Portals – tighten up (get the graphics from graphics team)
B] Create social engagement; apply new social channels and Organizer cohesion
C] Assess what is working and what is not
D] Barriers – Follow through and create accountability to commitments
(communication structure)
2] Construct the architecture for how and execute | March 11th
- 13th
A] Research apps (thunderclap), text notifications, etc for in sync posting and
meditation
B] E-mail organizations and organizers about social media timeline and request support/champions TwitterStorm, etc.
C] Execute via apps and social media groups
3] Social Media Boost | March 14th
– 18th
A] Mass invites to events, quote pics/memes, Twitter storm
B] Ta’Kaiya video and other video assets (interlude)
4] Analysis and Next Steps | March 18th
A] Develop 3 Days to 1 Day prior strategy based in what is working and what is not | March 19th
– 21st
B] Launch UN/UNIFY/Global organizations collaboration for Water

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5] Mystical Activism | Present time, follow through and ongoing (awaiting website development)
A] Firekeepers or Earth Guardians (other term?) | 1000+ commit to 15min weekly meditation at specific times to keep
the flame alive between big days
- create a pledge page on website (uncompleted due to lack of communications and structure to create
accountability)
B] Urgent Response Teams - #OpMysticalActivism for urgent scenarios needing support, Syria, Ukraine, Elsipogtog, Belo
Monte, Sochi, etc. (an event was created for the situation in the Ukraine)
C] Consciousness Scouts – people committed to raising the vibration of aspects we are working with eg. Water –
vibration of Love into water; raise vibration of human consciousness, etc.
BUDGET
Working budget is $475.00
Expenses
Survey Monkey - $25
FB Event Promo $15/day – to March 21 | $135
FB posts $200
LinkedIn - $50
Google+ needs to be linked to website – not done yet
Youtube is being handled via different expense account and via google adsense/words
Budget remaining $65 for spontaneous/miscellaneous posts

10. 10
WORLD WATER DAY & BEYOND March 8th
– 24th
Identify key next steps and start integrating that into the campaign
- Global Earth Day
- March Against Monsanto??
- June Solstice (summer for northerners and winter for southerners)
Livestream – Global Events
Launch Earth Day Event
CONCLUSION & NOTES
In conclusion, this is continuation of the strategy developed for World Water Day and is specific to the 10 day countdown within
that strategy. I have learned that accountability is Key to a successful campaign when working with team members. There has
been noted, a serious lack of accountability for commitments to projects and a serious lack in communication about where
projects are currently standing. The social media projects could not launch either on time or even at all due to graphics and
website development follow-through. I have created a communications structure proposal to mitigate this in any future project.
New social media channels have been unable to launch due to lack of follow through with commitments and timelines. Facebook
has seriously sandboxed our event and page. I have been working diligently to keep it out of the sandbox. I highly recommend
looking at other networks and channels as FB in the longer term, is completely unreliable for success.
The social media team has been working diligently in getting constructive posts up and also ready for the 10 day countdown. The
current active members consist of Mark Heley, Jacob Devaney, Shine Kelly, Patrick Kronfli and Daniel-Léo Richard. Active
meaning providing input into posts and actively participating in communications.
Lastly, please let me know your questions, comments, suggestions, concerns, feedback, etc.
Thanks, DL