EBay was founded in 1995 by Pierre Omidyar as an online marketplace that allows individuals and businesses to buy and sell a variety of goods. It has since grown into a multinational corporation localized in over 30 countries. EBay's decentralized business model gives users independence to sell any products without approval, while EBay maintains oversight of the platform. This structure provides incentives for users to update their listings and adapt to consumer demand. Key competitors of EBay include Amazon, Yahoo, Google, and Overstock.com.

1. EBay Business Case Presentation
Joshua Rudman
Marketing 476

2. EBay History/Overview
• EBay was founded by Pierre Omidyar in September 1995 as
part of a personal online shopping website in which people
and businesses buy and sell a broad variety of goods and
services.
• In 1996 Omidyar hired Jeffery Skoll as the first president of
the company. A couple months later EBay entered into its first
party licensing deal.
• EBay was originally a side hobby for Omidyar until his internet
service provider informed him he would need to upgrade to
business account due to the high traffic of customers on the
website.

3. EBAY’s Overview
• EBay is now a multinational Internet consumer-
to-consumer corporation that allows a huge
variety of online shopping and market place for
the sale of goods and services. The company has
expanded now to be a multi billon dollar.
• The company has expanded now to be a multi
billon dollar industry and is localized in over 30
countries.
• Two years after being founded it auctioned over
2,000,000 products compared to the previous
year of 250,000 products.
• It is now amongst on the largest E-commerce
company in the world.

4. EBay's Decentralized Structure
• EBay is a decentralized business model that are not the only people selling
products online. EBay provides a website that creates a common online E-
commerce market where people can redistribute products directly to the
consumer from a central location which is their website
• A example of this is how EBay has created a website this distributes all
sorts of products in a common market place. They control the power
within the website but decentralized their power giving anyone the
opportunity to create and maintain whatever they are offering.
• EBay is a decentralized business where it controls all the functions and
oversight from top management but gives local managers and distributors
the freedom and authority to make decisions for whatever they are
selling.

5. EBay's Decentralized Benefits
• The benefit of EBay having a decentralized business
model gives users the ability to adapt and offer any
new forms of products that are high in demand.
• EBay gives people the incentive to update personal
product pages making their site more appealing to
consumers.
• Anyone can sell whatever product they want
without any approval background.

6. EBay's Key Competitors
• Amazon- Provides a product comparison
• Yahoo
• Google
• Overstock.com