Amazon is the world's largest online retailer, headquartered in Washington. It serves consumers through retail websites, sellers through programs to sell products on its site, and developers through web services. Amazon has separate retail websites in many countries and plans to launch in additional countries. It sells a wide range of products and has made numerous acquisitions. Amazon also offers services including AWS and third-party seller programs.

1. PRESENTED BY-
ARCHIT MISHRA
GAURAV
AMIT GUPTA
VINAY DHIR
RAMANDEEP

2. OVERVIEW
• Amazon.com, Inc. is an American
multinational electronic commerce company
• Headquarters in Washington
• World's largest online retailer

4. In brief
• They have three primary customer sets: Consumers, Sellers
and Developers
• They serve consumers customers through their retail
• websites.
• They offer programs that enable seller customers to sell
their products on their website.
• Lastly they serve their developer customers through their web
services that provide access to technology infrastructure that
developers can use to enable virtually any type of business.

6. • Separate retail websites for the following
countries: United States, Canada, United
Kingdom, France, Germany, Italy, Spain,
Japan, and China
• Expected to launch its websites in Poland ,
Brazil , Netherlands and Sweden

7. AMAZON PRODUCT DEPARTMENT
• Books.
• Movies , music and games.
• Digital downloads
• Electronics and computers.
• Home and garden.
• Grocery.
• Toys
• Apparel and jewellery.
• Shoes and outdoors.
• Tools and industrial equipments.

9. WHAT AMAZON'S EBOOK STRATEGY
MEANS
1.DISINTERMEDIATION
- Bookselling in 1994 was a notoriously backward-
looking, inefficient, and
- old-fashioned area of the retail sector
2. MONOPOLY
3. MONOPSONY
Amazon seems to be trying to simultaneously
establish a wholesale monopsony and a retail
monopoly in the ebook sector.

10. • PREDATORY PRICING
• Huge investment in the Kindle platform
worthwhile, and by 2010 Amazon had come
close to an 85% market share in the ebook
sector
• 2012, and ebooks are likely to hit 40% of total
publishing sales by the end of this year, and
are on the way to 60% within five years

11. ACQUISITIONS
• 1998: Planet All, a reminder service based in
Cambridge, a UK online book retailer, which
became Amazon UK on October 15, 1998
• 1999: Internet Movie Database (IMDb); Alexa
Internet, Accept.com, and Exchange.com
• 2003: Online music retailer CD Now By 2011,
the web site cdnow.com

12. CONTD..
• 2004: Joyo.com, a Chinese e-commerce
website
• 2006: Shopbop, a retailer of designer clothing
and accessories for women, based in Madison
• 2012: Kiva Systems

13. SUBSIDIARIES
• 2004: A9.com, a company focused on
researching and building innovative
technology
• 2004: Lab126, developers of integrated
consumer electronics such as the Kindle
• 2007: Endless.com, an e-commerce brand
focusing on shoes
• 2007: Brilliance Audio, the largest independent
audio book producer in the U.S

14. • Locations
• Amazon has offices, fulfillment centers,
customer service centers and software
development centers across North America,
Latin America, Europe, Africa, and Asia.

15. • Software development centers
• While much of Amazon's software development
occurs in Seattle,
• Company employs software developers in centers
across the globe
• Some of these sites are run by an Amazon subsidiary
called A2Z Development
- USA , Canada ,UK ,China , Japan
– Ireland: Dublin
– Romania: Iaşi
– India: Bangalore, Chennai, and Hyderabad

16. PRODUCTS AND SERVICES
• Third-generation Amazon Kindle
• Retail goods
• Private labels and exclusive marketing arrangements
• In August 2005, Amazon began selling products
under its own private label,
• "Pinzon"

17. CONTD..
• Computing services
• Amazon launched Amazon Web Services (AWS) in
2002, which provides programmatic access to latent
features on its website

18. Donations
• In 2004, Amazon's "Presidential Candidates" allowed
customers to donate $5 to $200 to the campaigns of
2004 U.S. presidential hopefuls
• Reactivated a Red Cross donation channel after
crises such as the September 11 attacks, Hurricane
Katrina, and the 2004 earthquake and tsunami in the
Indian Ocean
• By January 2005, nearly 200,000 people had donated
over $15.7 million in the US

19. WEBSITE
• The domain amazon.com attracted more than
615 million visitors annually , twice the
number of walmart.com

20. • THIRD-PARTY SELLERS
• Amazon derives about 40% of its sales from affiliate
marketing called "Amazon Associates"
• Associates receive a commission for referring
customers to Amazon by placing links on their
websites to Amazon, if the referral results in a sale
• "over 900,000 members" in its affiliate programs
• Unlike eBay, Amazon sellers do not have to maintain
separate payment accounts; all payments are handled
by Amazon.

21. • AMAZON TECHNOLOGY
• Customer Relationship Management (CRM) and Information
Management (IM) support Amazon’s business strategy
• The core technology that keeps Amazon running is Linux-
based
• Amazon’s technology architecture handles millions of back-
end operations every day, as well as queries from more than
half a million third-party sellers
• With hundreds of thousands of people sending their credit card
numbers to Amazon’s servers everyday, security becomes a
major concern.

22. • Multi-level sales strategy
• Multi level e-commerce strategy
• Focusing on Business-to-Consumer relationships
between itself and its customers, and
• Business-to-Business relationships between itself and
its suppliers
• Then moved to incorporate Customer-to-Business
transactions as it realized the value of customer
reviews as part of the product descriptions
• It now also facilitates customer to customer

23. AMAZON INDIA
• The world's largest online retailer
Amazon.com Inc entered India on Feb 2, 2012
• with the launch of its shopping website
junglee.com
• Junglee.com will offer more than 12 million
products from over 14,000 Indian and global
brands,

24. • Amazon said last month it was setting up its first
warehouses in India, which the company said would
make shipments faster and cheaper
• India's $2 billion book market is growing at around
15 percent E-commerce has a huge potential in India,
• Country of more than 1.2 billion people with a
bulging middle class and rapidly-rising incomes

25. CONTD….
• Biggest competition in India will come from e-
commerce portal Flipkart.com,
• It is targeting at least $100 million in sales for
the current financial year
• $1 billion by 2015,

26. Controversies
• Sales and use taxes
• Alleged tax avoidance in the UK
• Alleged Mistreatment of Individual Sellers
• Lobbying