The document discusses acquisitions, with specific emphasis on Yahoo's acquisition of the startup Bookpad for $15 million. Yahoo aims to integrate Bookpad's product, Docspad, which allows users to view and edit documents online, into its services. It highlights the importance of acquisitions for growth while noting potential challenges such as inadequate valuation and achieving synergy.

1. Acquired by

2. ACQUISITION
• A transaction where one firms buys another firm
with the intent of more effectively using a core
competence by making the acquired firm a
subsidiary within its portfolio of business
• It also known as a takeover or a buyout
• It is the buying of one company by another.
• In acquisition two companies are combine together
to form a new company altogether.
• Example: Company A+ Company B= Company A.

3. ACQUISITION:WHY & WHY NOT
3
i. Increased market
share.
ii. Increased speed to
market
iii. Lower risk comparing
to develop new
products.
iv. Increased
diversification
v. Avoid excessive
competition
i. Inadequate
valuation of target.
ii. Inability to achieve
synergy.
iii. Finance by taking
huge debt.
WHY IS IMPORTANT PROBLEM WITH ACUIQISITION

4. ACQUISITIONS

5. What is Yahoo?
Company Overview:
• “The world’s largest global online network of integrated
services”
• Achieved -21 million local/ regional users in the U.S. &
90 million globally
• Trade info - “you give me and I’ll give you”
• Founded by David Filo and Jerry Yang in 1994
• Initially called "Jerry and David's Guide to the World Wide
Web,”
• Yahoo stands for "Yet Another Hierarchical Officious Oracle”
• Now, it would inspire people to produce a positive impact
on their communities

6. Competitors:
• Google through iGoogle
• MSM through Bing
• AOL
Segmentation and Target Audience:
• Yahoo is for all internet users; for all ages.
• However, the company knows how to segment people
according to their geographic areas
• Example: Yahoo! Maktoub for people in the ME and Arab
world

7. • Function: Is to search for information on other websites.
(mainly a search engine)
• Status: it gives out passive information where the
website doesn’t allow people to interact while using it.
The website is sometimes interactive when viewers
comment by sending e-mails or uploading comments
• Served Market: Yahoo works as a B2B and B2C
website as it works for both viewers either customers or
companies
• Market Coverage: The website is an international
website that provides services for all viewers all over the
world
• Entity Type: Yahoo is a sole proprietor that works
individually without having a partner

8. • Yahoo has provided Yahoo Safely in the Middle East through
the website “Yahoo oasis of safety" (http://esafe.yahoo.com/)
• The website works on educating Arabic native speaking
children
• Andy Abbar, Chairman of the management and marketing of
products in Yahoo Maktoob, said that he is pleased to support
“Internet Security" where it helps in bringing the attention of
people in the Middle East where families are not fully aware of
the safety of the Internet (Clark, 2011)

9. BookPad
• Bookpad is a start up that is not even one one year old. This was
founded by three IIT-Guwahati passouts.
This start up has been acquired by Yahoo.
• The actual deal value $15 Million i.e Rs. 90 crore.
Bookpad's founders are Aditya Bandi, Niketh Sabbineni and Ashwik
Battu who have graduated from IIT-Guwahati.
• Yahoo's aim to buy this startup is its enterprise product DocsPad,
which allows users to view any document (like PDF, Word,
PowerPoint), as also edit and annotate it, within a website or app.

10. Continued
• This App works across devices,
• Yahoo can embed this as a service in many of its
programs.
• It does looks like a rival product to Google Drive, and
with Billions of Documents uploaded on cloud each year,
the prospects for this product are quite great.

11. YAHOO ACQUIRES BOOKPAD
• Deals worth rupees 50 crore
• flagship product,- Docspad, is targeted at app developers
• who wish to make document viewing and editing.
• files in real time, without having to download the file and access it in
a separate application.
• When a user uploads a document, the client's website
communicates with Docspad's server, which converts that
document into HTML 5 and enables users to preview and make
edits.

12. Continued
• Bookpad itself is a young company, founded in 2013,
• Supported early on by NASSCOM and Microsoft
Ventures Accelerator,
• Docspad is the one of product of Bookpad,
• Bookpad's six employees will join Yahoo's engineering
team in Bangalore,
.

13. On the News

14. View of Docspad