1. A music video is a visual representation of a song that is used to promote the artist. It should relate to the lyrics and feature close-ups of the artist to excite audiences and help build a fan base. 2. Successful music videos, like Michael Jackson's "Thriller" and PSY's "Gangnam Style" clearly show the artist and engage broad audiences through their visuals and dances. 3. There are several theories about conventions in music videos, including using edits like jump cuts (Carol Vernallis), linking the video to the genre of the music (Andrew Goodwin), and challenging perspectives like only showing the female artist fully clothed (Laura Mulvey). Anc