The document outlines a framework for identifying and visualizing common elements of business models, emphasizing a systematic literature review approach. It describes two phases of the problem-solving process: divergence (idea generation) and convergence (framework integration). The study assesses quality and criteria for research selection while presenting an integrative framework and discussing its application using Southwest Airlines as a case example.

1. Towards a Formal Framework for
Business Models:
Identifying and Visualizing the
Common Elements Between the
Current Business Model Views
VMBO 2013 workshop 18/02/2013 Ben Roelens

2. 1. Problem statement
• Problem solving process:
1. Divergence phase
= creating new ideas
main objective: creation of new knowledge
2. Convergence phase
= integrating by building upon existing knowledge
Main objective: creation of more rigorous frameworks

3. 1. Problem statement

4. 2. Methodology
• Systematic Literature Review
° evidence-based Software Engineering
= systematic approach that employs an a priori defined review protocol
• Review Protocol
1. Identification of Research Questions
2. Study Selection Criteria
3. Quality Assessment Criteria

5. 2. Methodology
1. Identification of Research Questions
What are the common business model components (i.e. model elements
and their relationships) which underlie the integrative second-generation
papers on the business model concept?
2. Study Selection Criteria
• Business model components criterion
• Normative research criterion
• Integration effort criterion

6. 2. Methodology
3. Quality Assessment Criteria
• Did the paper develop an own integrative framework, either textual or
graphical, which extends the review of previous research?
• Did the paper perform a thorough search for the available literature at
that point of time?

7. 3. Results
1. Selection Results

8. 3. Results
2. Study Quality Assessment

9. 3. Results
3. Integrative framework: elements

10. 3. Results
3. Integrative framework

11. Case example: Southwest Airlines

12. 4. Discussion / Questions