Harvard Social Enterprise Law Association (SELA) hosted Marquis Cabrera, who presented on how to build a social enterprise. In addition, he helped members of the audience to concept and build a social enterprise in real-time for the purpose of illustrating, sharing his thought process.

1. Harvard Social Enterprise
Law Association Workshop:
HOW TO BUILD A SOCIAL ENTERPRISE?
By: Marquis Cabrera
October 21, 2015
WCC 3007 6-8pm

2. Agenda:
❏ Background
❏ The B.I.B. Methodology - What is it?
❏ Implementing The B.I.B. Methodology
❏ Problem-Market Approach
❏ Venture Concept Building
❏ Sell Customer Personas
❏ Case Studies
❏ Foster Skills
❏ Sword and Plough
❏ Tips: Frameworks
❏ Target Market Selection Roadmap
❏ Lean Rapid Prototyping
❏ Fiscal Sustainability - Business Model(s)
❏ Questions? 2

3. Agenda:
❏ Background
❏ The B.I.B. Methodology - What is it?
❏ Implementing The B.I.B. Methodology
❏ Problem-Market Approach
❏ Venture Concept Building
❏ Sell Customer Personas
❏ Case Studies
❏ Foster Skills
❏ Sword and Plough
❏ Tips: Frameworks
❏ Target Market Selection Roadmap
❏ Lean Rapid Prototyping
❏ Fiscal Sustainability - Business Model(s)
❏ Questions? 3

4. Background
4
Age Out of
Foster Care
22,000
Received
College
Degrees
3%
Prison Population
was in foster care
40%
Homeless, Jail, or
Dead by 19 yrs old
60%
Spent on Adoption and Child Welfare
~14B
Foster Care Statistics:

5. Background cont.
5

6. Background cont.
6

7. Background cont.
7

8. Agenda:
❏ Background
❏ The B.I.B. Methodology - What is it?
❏ Implementing The B.I.B. Methodology
❏ Problem-Market Approach
❏ Venture Concept Building
❏ Sell Customer Personas
❏ Case Studies
❏ Foster Skills
❏ Sword and Plough
❏ Tips: Frameworks
❏ Target Market Selection Roadmap
❏ Lean Rapid Prototyping
❏ Fiscal Sustainability - Business Model(s)
❏ Questions? 8

9. What is a social enterprise?
9

10. 10
The B.I.B. Methodology: Background Research

11. 11
The B.I.B. Methodology

12. 12
The B.I.B. Methodology

13. 13
The B.I.B. Methodology

14. 14
The B.I.B. Methodology

15. 15
The B.I.B. Methodology

16. 16
The B.I.B. Methodology

17. 17
The B.I.B. Methodology

18. 18
The B.I.B. Methodology
Business (B) Impact (I) Brand (b)
B
B
I
B
b
B
b
b
b

19. Agenda:
❏ Background
❏ The B.I.B. Methodology - What is it?
❏ Implementing The B.I.B. Methodology
❏ Problem-Market Approach
❏ Venture Concept Building
❏ Sell Customer Personas
❏ Case Studies
❏ Foster Skills
❏ Sword and Plough
❏ Tips: Frameworks
❏ Target Market Selection Roadmap
❏ Lean Rapid Prototyping
❏ Fiscal Sustainability - Business Model(s)
❏ Questions? 19

20. Story-Problem-Solution-Market
Can we achieve
product-market fit?
How?
How much of the the
market can we
capture? How?
Step 1 - Business
Financial-First versus Impact-First 20
Venture Concept Selection: (Product or Service?)

21. Step 2 - Impact
21
How many people adopted product? How
many people’s problems did we fix with our
offering? Who is our offering helping? How
and to what degree?
Test
Build MVP
Retest
Learn, Build, or Pivot
Hypothesis

22. Offering
Who is going to buy what you are selling?
Step 3 - Brand
Manufacture Grassroots
22
What can you sell? Your business, impact, brand?

23. Agenda:
❏ Background
❏ The B.I.B. Methodology - What is it?
❏ Implementing The B.I.B. Methodology
❏ Problem-Market Approach
❏ Venture Concept Building
❏ Sell Customer Personas
❏ Case Studies
❏ Foster Skills
❏ Sword and Plough
❏ Tips: Frameworks
❏ Target Market Selection Roadmap
❏ Lean Rapid Prototyping
❏ Fiscal Sustainability - Business Model(s)
❏ Questions? 23

24. Case Studies
24
Environment
& Health
Justice
Social

25. Foster Skills - Case Study
25

26. Business - What you do and why?
Foster Skills - Case Study
26

27. Impact - How much value do you create and for who?
Foster Skills - Case Study
27
100+ Ideas
Submitted To
Prototype
From Foster
Parents,
Foster Kids,
and Public. 8000+ Foster
Handbooks
Disseminated.
MyHome has
been viewed
2000+ times.
Worked with 500+
kids and conducted
100+ How To’s and
helped 17 gain jobs.
Wrote and advocated for
3 bills in the legislature.

28. Brand - Who champions you and are they credible?
28
Foster Skills - Case Study

29. Sword and Plough - Case Study
29

30. Business - What you do and why?
Sword and Plough - Case Study
30

31. Sword and Plough - Case Study
31
Impact - How much value do you create and for who?

32. Brand - Who champions you and are they credible?
32
Sword and Plough - Case Study

33. Agenda:
❏ Background
❏ The B.I.B. Methodology - What is it?
❏ Implementing The B.I.B. Methodology
❏ Problem-Market Approach
❏ Venture Concept Building
❏ Sell Customer Personas
❏ Case Studies
❏ Foster Skills
❏ Sword and Plough
❏ Tips: Frameworks
❏ Target Market Selection Roadmap
❏ Lean Rapid Prototyping
❏ Fiscal Sustainability - Business Model(s)
❏ Questions? 33

34. 34
Cause
Target Market Roadmap
M1
M2
M3
M3
M3a
M3b M3b...
M3a...
M3a...
Evaluation
& Choice
Set of Markets
Now: Focus Later on: Diversification
Time

35. 35
Hypothesis
Objectives
Ideas
Voice of User
MVP
Value
Streams
KPIs
Data
Build
MeasureLearn
(Improve) (Product)
(Analyses)
Marquis Cabrera: Agile and Rapid Co-Creation Prototyping

36. Agenda:
❏ Background
❏ The B.I.B. Methodology - What is it?
❏ Implementing The B.I.B. Methodology
❏ Problem-Market Approach
❏ Venture Concept Building
❏ Sell Customer Personas
❏ Case Studies
❏ Foster Skills
❏ Sword and Plough
❏ Tips: Frameworks
❏ Target Market Selection Roadmap
❏ Lean Rapid Prototyping
❏ Fiscal Sustainability - Business Model(s)
❏ Questions? 36

37. Beneficiaries Customers
Fiscal Sustainability: Matrix
Product
37
Market
Public or Private Funding?

38. Direct Indirect
Fiscal Sustainability: Matrix 2
Integral
38
Non-integral
Public or Private Funding?

39. 39
Example Business Model

40. Agenda:
❏ Background
❏ The B.I.B. Methodology - What is it?
❏ Implementing The B.I.B. Methodology
❏ Problem-Market Approach
❏ Venture Concept Building
❏ Sell Customer Personas
❏ Case Studies
❏ Foster Skills
❏ Sword and Plough
❏ Tips: Frameworks
❏ Target Market Selection Roadmap
❏ Lean Rapid Prototyping
❏ Fiscal Sustainability - Business Model(s)
❏ Questions? 40

41. 41
Questions?