This document proposes developing a soy milk called Milky Dream that tastes like dairy milk to capture market share. It notes that many seek milk substitutes for dietary reasons and that taste is the primary factor in brand choice. The plan is to use flavorings and remove soy flavors to make a soy milk that tastes more like milk than competitors. With an initial $1.8 million investment over 2 years, the goal is 15% market share of private label soy milk worth $10 million in sales by year 5. References on the soy milk market are provided.
A PPT describing how to launch a product, the surveys we conducted were authentic ( interviewing our fellow students).
It was for the final semester project
Product Processing & Market Development. Soy Dairies, medium to large scale. Soy Physics and Economics. This presentation explains Comparative Dimensional Analysis freaming soty dimensions and variables into understandable information.
The purpose of this report is to conduct a market research on soya milk with full on research marketing concepts as well as in-depth statistical analysis by spss modeler.
Media plan created for Silk Soymilk in my sophomore Advertising class. I was responsible for the design of the book and advertisements (print, television, out-of-home).
A PPT describing how to launch a product, the surveys we conducted were authentic ( interviewing our fellow students).
It was for the final semester project
Product Processing & Market Development. Soy Dairies, medium to large scale. Soy Physics and Economics. This presentation explains Comparative Dimensional Analysis freaming soty dimensions and variables into understandable information.
The purpose of this report is to conduct a market research on soya milk with full on research marketing concepts as well as in-depth statistical analysis by spss modeler.
Media plan created for Silk Soymilk in my sophomore Advertising class. I was responsible for the design of the book and advertisements (print, television, out-of-home).
Soya milk making business plan | Aatmnirbhar SenaAatmnirbhar Sena
Soya Milk is a plant-based drink composed of the soya beans.
It is also identified as “Soy Milk and Soymilk.”
It comprises the following traits of a stable liquid mixture of water, proteins, and oil.
The basic form of Soya milk is a natural secondary product of the production of bean curd or Tofu.
Preparation Of Soy Milk And Its Comparison With Natural Milk Class XII Chemis...Deepak Bhandari
This is the project report on the topic "Preparation Of Soy Milk And Its Comparison With Natural Milk" for class 12th (XII) Students. I hope this will help.
In the 2019 fall semester, I was a student in Professor Scott Hamula's advertising class and was given the opportunity to rebrand any less known/advertised brand. The group that I was a part of chose to rebrand The Original Oatly. Attached below is our final project booklet about our new Advertising Campaign plan for Oatly. This project was a lot of fun and extremely thankful I got to have real life experiences in this class.
Milk & dairy products has been seeing of the most frenetic activity over the past couple of years. Multinational & Indian corporate giants jumped into the market
More Details: http://pixelsutra.com/uncategorized/dairy-industry-market-analysis-and-marketing-strategies/
How well do your favorite health drinks fare on the nutritional chart? Which one seems to the best of the lot? Get all your questions answered here....
Processing of Milk and Milk Products. Production of Paneer, Butter and Ghee. Investment Opportunities in Dairy Sector
Milk is a valuable nutritious food that has a short shelf-life and requires careful handling. Milk is highly perishable because it is an excellent medium for the growth of microorganisms – particularly bacterial pathogens – that can cause spoilage and diseases in consumers. Milk processing allows the preservation of milk for days, weeks or months and helps to reduce food-borne illness.
The usable life of milk can be extended for several days through techniques such as cooling (which is the factor most likely to influence the quality of raw milk) or fermentation. Pasteurization is a heat treatment process that extends the usable life of milk and reduces the numbers of possible pathogenic microorganisms to levels at which they do not represent a significant health hazard.
See more
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https://goo.gl/YAs7Fc
https://goo.gl/hPQCLe
Contact us:
Niir Project Consultancy Services
An ISO 9001:2015 Company
106-E, Kamla Nagar, Opp. Spark Mall,
New Delhi-110007, India.
Email: npcs.ei@gmail.com , info@entrepreneurindia.co
Tel: +91-11-23843955, 23845654, 23845886, 8800733955
Mobile: +91-9811043595
Website: www.entrepreneurindia.co , www.niir.org
Tags
Milk Processing, Milk and Milk Products, Milk Processing & Dairy Products, Milk Processing Plant, Production Process of Dairy Products, Liquid Milk Processing Plant, Dairy Industry, Milk Processing PPT, Milk Processing Procedure, How to Start a Milk Processing Plant? Milk Processing Plant Project Report, Milk Processing Plant Pdf, Setting up Mini Milk Processing Plant, Milk Plant Project Report, How to Set up a Milk Processing Plant, How to Start a Dairy Milk Plant. Dairy Products in India, Milk Processing Unit, Small Milk Processing Plant, Milk for Manufacturing Purposes and Its Production and Processing, Paneer Production, Paneer Manufacture, How is Paneer Prepared? Paneer Making Process in Factory, Paneer Manufacturing Business, How to Start Paneer Manufacturing Business? Preparation of Paneer, Manufacture of Paneer, Paneer Manufacturing Project Report, Paneer Production Cost, Small-Scale Paneer Manufacturing Business, Project Profile on Dairy Products, Commercial Paneer Production, Milk Paneer Manufacturing Project Report, Buttermaking Process, How Butter is Made? Butter Manufacture, Butter Production, Butter Production Flow Chart, Butter Manufacturing Process PPT, Butter Manufacturing Process Flow Chart, Butter Production Process Pdf, Butter Processing Plant, Production of Butter and Dairy Based Products, Butter Production Process, Industrial Production of Butter, Production of Butter, Preparation of Ghee, Ghee Production Plant in India, Ghee Manufacturing Unit, Ghee Production Plant, Manufacture of Ghee, Ghee Processing, How to Start a Ghee Manufacturing Unit, Business Opportunity: Ghee Manufacturing,
Providing here the database of soyabean oil manufacturers and exporters from India.The manufacturing companies are delivering these products to clients on time.
Soya milk making business plan | Aatmnirbhar SenaAatmnirbhar Sena
Soya Milk is a plant-based drink composed of the soya beans.
It is also identified as “Soy Milk and Soymilk.”
It comprises the following traits of a stable liquid mixture of water, proteins, and oil.
The basic form of Soya milk is a natural secondary product of the production of bean curd or Tofu.
Preparation Of Soy Milk And Its Comparison With Natural Milk Class XII Chemis...Deepak Bhandari
This is the project report on the topic "Preparation Of Soy Milk And Its Comparison With Natural Milk" for class 12th (XII) Students. I hope this will help.
In the 2019 fall semester, I was a student in Professor Scott Hamula's advertising class and was given the opportunity to rebrand any less known/advertised brand. The group that I was a part of chose to rebrand The Original Oatly. Attached below is our final project booklet about our new Advertising Campaign plan for Oatly. This project was a lot of fun and extremely thankful I got to have real life experiences in this class.
Milk & dairy products has been seeing of the most frenetic activity over the past couple of years. Multinational & Indian corporate giants jumped into the market
More Details: http://pixelsutra.com/uncategorized/dairy-industry-market-analysis-and-marketing-strategies/
How well do your favorite health drinks fare on the nutritional chart? Which one seems to the best of the lot? Get all your questions answered here....
Processing of Milk and Milk Products. Production of Paneer, Butter and Ghee. Investment Opportunities in Dairy Sector
Milk is a valuable nutritious food that has a short shelf-life and requires careful handling. Milk is highly perishable because it is an excellent medium for the growth of microorganisms – particularly bacterial pathogens – that can cause spoilage and diseases in consumers. Milk processing allows the preservation of milk for days, weeks or months and helps to reduce food-borne illness.
The usable life of milk can be extended for several days through techniques such as cooling (which is the factor most likely to influence the quality of raw milk) or fermentation. Pasteurization is a heat treatment process that extends the usable life of milk and reduces the numbers of possible pathogenic microorganisms to levels at which they do not represent a significant health hazard.
See more
https://goo.gl/eL8oQ5
https://goo.gl/YAs7Fc
https://goo.gl/hPQCLe
Contact us:
Niir Project Consultancy Services
An ISO 9001:2015 Company
106-E, Kamla Nagar, Opp. Spark Mall,
New Delhi-110007, India.
Email: npcs.ei@gmail.com , info@entrepreneurindia.co
Tel: +91-11-23843955, 23845654, 23845886, 8800733955
Mobile: +91-9811043595
Website: www.entrepreneurindia.co , www.niir.org
Tags
Milk Processing, Milk and Milk Products, Milk Processing & Dairy Products, Milk Processing Plant, Production Process of Dairy Products, Liquid Milk Processing Plant, Dairy Industry, Milk Processing PPT, Milk Processing Procedure, How to Start a Milk Processing Plant? Milk Processing Plant Project Report, Milk Processing Plant Pdf, Setting up Mini Milk Processing Plant, Milk Plant Project Report, How to Set up a Milk Processing Plant, How to Start a Dairy Milk Plant. Dairy Products in India, Milk Processing Unit, Small Milk Processing Plant, Milk for Manufacturing Purposes and Its Production and Processing, Paneer Production, Paneer Manufacture, How is Paneer Prepared? Paneer Making Process in Factory, Paneer Manufacturing Business, How to Start Paneer Manufacturing Business? Preparation of Paneer, Manufacture of Paneer, Paneer Manufacturing Project Report, Paneer Production Cost, Small-Scale Paneer Manufacturing Business, Project Profile on Dairy Products, Commercial Paneer Production, Milk Paneer Manufacturing Project Report, Buttermaking Process, How Butter is Made? Butter Manufacture, Butter Production, Butter Production Flow Chart, Butter Manufacturing Process PPT, Butter Manufacturing Process Flow Chart, Butter Production Process Pdf, Butter Processing Plant, Production of Butter and Dairy Based Products, Butter Production Process, Industrial Production of Butter, Production of Butter, Preparation of Ghee, Ghee Production Plant in India, Ghee Manufacturing Unit, Ghee Production Plant, Manufacture of Ghee, Ghee Processing, How to Start a Ghee Manufacturing Unit, Business Opportunity: Ghee Manufacturing,
Providing here the database of soyabean oil manufacturers and exporters from India.The manufacturing companies are delivering these products to clients on time.
Marketing Management of Mother dairy. It includes 4P's of Marketing, SWOT analysis of Mother Dairy company, Marketing Strategies used by Mother Dairy company.
1. C an you te l l Mi l ky Dream ™
Tianchen Liu
she's dr i nki ng Darius Wheeler
Denis Vasilescu
soy mi l k?
She can't.
2. Motivation: A Need for Milk Substitutes
Milk is one of very few foods in which
people who cannot or will not consume it
seek a substitute rather than giving it up
entirely, e.g. there are no broccoli
substitutes.
● Some are lactose intolerant or have milk
allergies which prohibit milk
consumption
● Some wish to avoid the hormones and
organic chemicals that come from farm
factory cows Every one seeking
● Vegans and some vegetarians abstain a milk substitute
from animal products such as dairy seeks something
● Others seek lower calories or different that tastes (and
nutrients found in soy, almond, or looks) like milk!
coconut
3. Who Buys Milk Substitutes?
Source: [Dimitri & Greene]
4. Our Approach: a soy milk that tastes like milk
Starting with a base soy milk, add in milk flavoring,
remove soy flavoring.
● Principle chemicals responsible for milk's taste
are lactose and the products of lactose
breakdown: galactose and glucose.
– Available off the shelf from biotech
suppliers
● Chemicals responsible for soy taste yet
unknown, but tolerable as they are mild
● Worst case, product merely has to taste more
like milk than competitors to grab relevant
market share.
● Product packaged in plastic or glass containers
to distinguish its similarity to milk rather than
soy milk which comes in cartons
– Half-gallons are sold as gallons are
typically bought by households w/ children
● Formula kept as trade secret rather than patent
5. Market Share for Milk & Milk Substitutes
source: [Dhar & Foltz]
Market Potential for
Skim/Low Fat
Milk
Whole Milk
Mi l ky Dream ™
Flavored Milk
Soy Milk Market trends:
● Sales of soy milk down since 2008 due partly to
recession but partly to soy burnout
8.4% ● Largest player, Dean Foods, bogged down since
● Primary reason (>50%) people stick with 2009 by their milk business
their soy milk brand is taste [Mintel] Market prediction:
● Primary reason (45%) people do not buy ● In the milk substitute market, one does not have to
soy milk is taste [Mintel] taste exactly like milk to succeed, only taste more
like milk than the competitors.
● Secondary reason (25%) people do not
buy soy milk is price [Mintel] Dean Foods Milk Market
12000
10000
Dairy Sales
Dairy Gross Profits
Silk Soymilk 8000 Whitewave Sales
Millions of USD
Silk Light Soymilk
Whitewave Gross Profits
Private Label Soymilk
6000
Blue Diamond Almond
Breeze
Silk Pure Almond 4000
8th Continent Soymilk
Silk Plus Soymilk 2000
0
Nondairy Milk Substitute Market Share 12.1%, $58.7 M 2007 2008 2009 2010
source: [Soyfoods: The U.S. Market 2010] (Sales 2010) source: [Dean Foods fiscal annual reports 2007-2010]
6. Business Plan for 1000000
Five Year Budget Expenditures
900000
Mi l ky Dream ™ 800000
700000
Thousands of USD
600000 Capital
Operations
● Initial investment of $1.8 million to cover expected costs 500000 Personnel
of first two years
400000
● Target 15% market share ($10 M sales) of the private
300000
label soymilk by 5th year
200000
● Primary customers are independent natural food
retailers 100000
● Demonstrate value to retailers and consumers through 0
taste tests, generous free samples, and accomodating 2012 2013 2014 2015 2016
sales agreements
➢ Suppliers:Archer Daniels Midland, Biolabs Five Year Projections
12000
➢ Logistics:DHL, FedEx
➢ Distribution partners: independent natural 10000
food retailers in South and West 8000
Thousands of USD Sales
➢ Market risks:Soy prices, competitor makes 6000
Cost of Sales
Gross Profits
better recipe, competitor cuts supply chain
4000
Expected R.O.I. = $10 M over 5 years
2000
0
2012 2013 2014 2015 2016
7. Itemized Budget for the First Year
● Location
– Austin metro area (low taxes, cheap labor, epicenter of target
markets, access to logistics, SBDP)
● Facilities
– 10,000 SQFT office + warehouse + loading bay
@$1.15/SQFT/mo = $138,000/yr
– $3,500/mo utilities = $42,000/yr
● Office Furniture & Supplies
– Desk,chair, cabinet, desktop computer, phone, misc supplies x 15 =
$30,000
● Industrial Equipment
– Xinguang 68 gal mixing vat x3 = $4,800
– Shengxiang soy bean processing machine: $5,000
– SHENS 400L Boiler: $5,000
– Blissum 2000 bottle/hour bottling machine: $30,000
– Misc + discretionary expenditures: $40,000
● Personnel
– 3 founders (chemistry + operations) @ $33,000/yr = $100,000/yr
– 2 marketing and sales @ $50,000/yr = $100,000/yr
● Travel budget x2 = $50,000/yr
– 10 warehouse labor + clerical @ $36,000/yr = $360,000/yr
– Medical insurance + benefits package x 15 = $45,000/yr
● Total: $948,000 for first year
8. Sales Growth Strategy: Value to the Customer
Our target customers are independent natural food
stores who account for ~50% of venues for existing
brands.
● The “nature” of our customers give them more
flexibility and openess to new products
compared to chain establishments, but they
must still earn a profit themselves
● Because the key value of our product is taste,
taste tests are the keystone demonstration
platform.
– Give out free samples to merchants to
taste themselves
– If merchant likes the product, he can stage
a taste test in his store. This enhances the
visibility of his other soy milks, boosting
sales regardless if ours is the best. Good
incentive
● Some parallel marketing to consumers to
demonstrate demand to merchants. Again the
tools of choice are free samples and taste tests
9. C an you te l l she's dr i nki ng
soy mi l k?
She can't.
Mi l ky Dream ™
Fi nal l y, a soy mil k t hat tastes l ike mi l k
10. Investment Profile:
Mi l ky Dream ™ Silk Soymilk
Silk Light Soymilk
Private Label Soymilk
Blue Diamond Almond
Breeze
● Initial investment of $1.8 million to Silk Pure Almond
8th Continent Soymilk
cover expected costs of first two Silk Plus Soymilk
years
● Key advantages: Nondairy Milk Substitute Market Share 12.1%, $58.7 M
Leverages primary reason for source: [Soyfoods: The U.S. Market 2010] (Sales 2010)
–
brand choice: taste
Five Year Projections
– Main competitor hamstrung with
low margins and rigid customer 12000
base 10000
● Market risks:
8000
– Erosion of our customer base
Thousands of USD
Sales
Cost of Sales
– Transient consumer interest 6000 Gross Profits
– Recession contracts market 4000
2000
Expected R.O.I. = $10 M over 5 years
0
2012 2013 2014 2015 2016
“The willingness of consumers to purchase our products will depend upon our ability to offer products
providing the right consumer benefits at the right price.” -Dean Foods 2010 Annual Report, on the matter
of staying competitive in the soy milk market
11. References
● Tirtha Dhar, Jeremy Foltz. “Is Soy Milk? The Economics of the Soy Milk Market” UW
Food Systems Research Group Conference.Madison, WI, June 17-18, 2005.
● Carolyn Dimitri, Kathryn M. Venezia. “Retail and Consumer Aspects of the Organic
Milk Market” Economic Research Service, United States Department of Agriculture.
May 2007.
● Carolyn Dimitri, Catherine Greene. “Recent Growth Patterns in the U.S. Organic
Foods Market” Economic Research Service, United States Department of Agriculture.
● Caryn Ginsberg. “The Market for Vegetarian Foods” Vegetarian Journal. Vol. 30,
Issue Three. 2011.
● Elizabeth Fuhrman. “Soymilks Struggle Under Pressure” Beverage Industry
November 2010.
● Mintel Oxygen Reports. “In the Shadow of Competition, the Soy Market Slumps” PR
Newsire. April 2011.