1. The document discusses modern marketing approaches and how data and technology enable more personalized and contextual marketing. 2. Key aspects of modern marketing include connecting brands with individual consumers in meaningful ways using technology, ensuring the brand is built around the individual, and placing data and creative at the "top table." 3. Examples are provided of how various companies like Under Armour, Diagenetix, Land Rover, and Adidas leverage data to better understand and engage consumers across channels in personalized ways.