“Public Media Group” is a full-service advertising agency, that activates on the advertising market of Moldova for 9 years now. Our portfolio includes commercial campaigns for international companies such as: Lukoil, OSRAM, Carlsberg/Slavutici, Electrolux, Pro Credit, Zepter, Levi’s, Romstal, etc. We have also worked for agencies of the United Nations (UNDP, UN women), for which we have created and implemented social advertising campaigns.

1. 2013

2. Country
presentation
Republic of Moldova
is a landlocked state in
Eastern Europe.
Moldova is located
between Romanian
to the west and
Ukraine to the north,
east, and south.

3. Country
presentation
Capital: Chişinău (Kishinau)
Government: Type - Republic;
Independence - August 27, 1991.
Population: 4,314,377 million
(500,000 – Transnistria, 1,5mln – Emigrants)
Ethnic composition:
77% - moldavans 4% - gagauzes
7% - ukrains 3% - romanians
6% - russians 2% - bulgarians
Languages:
Official language – Moldovan (Romanian)
– is spoken by 82% of population
Recognised regional languages – russian,
ukrainian, gagauz.
Education:
Literacy - 96%.

4. Country
presentation
Transnistria is a breakaway
territory located mostly on a strip of
land between the Dniester River and
the eastern Moldovan border
to Ukraine.
Since its declaration of independence
in 1990, and especially after the War of
transnistria in 1992, it is governed as
the Pridnestrovian Moldavian
Republic (PMR), a state with limited
recognition.
The Republic of Moldova does not
recognize the secession and considers
territories controlled by the PMR to be
part of Moldova's autonomous
region of Stînga Nistrului ("Left Bank of
the Dniester").

5. Economy
2012 – the lowest rate
of economic growth
after the crisis of 2009
Drop in economic
growth against a
background of growth in
remittances from
abroad.
Source: National Bank of Moldova

6. Economy
Headline inflation has been reduced by
50% relatively stable from 2012.
Consumer price inflation, increased by
1% in the last 6 months of 2012.
Foreign investment fell to the 2004 level in the
crisis of 2009, in 2011 rose slightly more than in
2006, an increase compared to 2010 + 18%
Source: National Bank of Moldova
The dynamics of inflation 2009-2012 The dynamics of foreign investment 2002-2011

7. Economy
41%
12%
47%
Work force distribution
(Total 1.3 million)
Agriculture
Industry
Services
Source: National Statistic Bureau: “Report of on social and economical situation of Republic of Moldova in 2011”

8. Economy
62,10%
24,00%
13,90%
GDP STRUCTURE (90.000 MILLION LEI)
Services
Products
Others
Source: National Statistic Bureau: “Report of on social and economical situation of Republic of Moldova in 2011”

9. Advertising
market
23,1 MLN € 23,14 MLN €
27,46 MLN €
ADVERTISING INVESTMENT
Total investment in advertising in 2011, compared with 2010 increased slightly.
According to the results of 2012, the market is forecasted to grow by 18.7%
compared to 2011.
Source: AGB Moldova 2010 – 2012 (TV & Radio); X-Plane (Press); Evaluation of ZenitOpticMedia (Internet)

10. Advertising
market
INVESTMENT IN ADVERTISING BY MEDIA CARRIERS (WITHOUT TAKE
INTO ACCOUNT CLASSIFIEDS AND POLITICAL ADVERTISING ON TV IN
OUTDORE, ONLINE AND IN THE PRESS)
In comparison with the 2010th year, in 2011, an increase TV budgets by 21%,
Internet budgets by 60%, Radio, 7%. Realignment of the Press Monitoring, a
significant drop in 2011 on Outdor - 19.5%, increasing to 12% of total 2012 +12%.
Source: AGB Moldova 2010 – 2012 (TV & Radio); X-Plane (Press); Evaluation of ZenitOpticMedia (Internet)

11. DYNAMICS OF THE WEEKLY CONSUMPTION OF MEDIA (MIN)
650 710 724 661
710 590 868 816
124 122
108 111
879 930 945 953
386
435 347 358
1105 929 1054 915
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2010/1 2010/2 2011/1,2 2011/3,4
TV
Radio
Internet
Press
Transport
Outdoor
Source: TNS Moldova 2011; Target: 12-65 internet users, urban population (cities 15000+)
since 2010 the consumption of the Internet has grown by 18%
I-net is on the 1st place by spent time at the end of 2011
Advertising
market

12. 654 695 758 673
697 565 883 816
105 102
95 94
902 995 979 981
374 415 340 331
1079 902 1027 902
0%
20%
40%
60%
80%
100%
Dynamics of the
weekly consumption
of media (min)
12-40 years
Outdoor Transport
Press Internet
Radio TV
609 765 620 625
785 661 850 825
172 180 139 169
685 697 633 681
428 520 378 460
1172 1024 1162 944
0%
20%
40%
60%
80%
100%
Dynamics of the
weekly consumption
of media (min)
41-65 years
Outdoor Transport
Press Internet
Radio TV
Source: TNS Moldova 2011; Target: 12-65 internet users, urban population (cities 15000+)
Advertising
market

13. MEDIA REACH AND AFFINITY IN CHISINAU - 2011
98 81 81 61 44 42 32 28 22
100 104 105 114 110 107 112 99 102
Reach % Affinity
Source: TNS Moldova 2011; Target: 12-65 Chisinau
I-net on the 4th place by Reach I-net on the 1st place by affinity
Advertising
market

14. DYNAMICS OF ONLINE MARKET BILLINGS IN MOLDOVA
0,07 € 0,10 €
0,20 €
0,35 €
1,10 €
1,46 €
1,67 €
0,00 €
0,20 €
0,40 €
0,60 €
0,80 €
1,00 €
1,20 €
1,40 €
1,60 €
1,80 €
2006 2007 2008 2009 2010 2011 2012
mln. €
market growth in 2012 + 15%
Source: according to the web sites amount don’t include VAT, net of discounts ; taking into account commision
Internet
market

15. Who we are?
“Public Media
Grup” is a local
private company
specialized in
advertising and
PR.
We are some people
with open mind,
organizational
capacity and team
spirit who act on the
principle: THERE
ARE NO
PROBLEMS
WITHOUT
SOLUTIONS!
Founded in 2004,
“Public Media
Group” is a relatively
young, but
extremely ambitious
company, which put
in value
professionalism and
seriousness.
We don’t turn
around mountains,
we don’t bring for
you stars and
moon, we don’t
give time back, but
we can offer
optimal solutions
for your needs!

16. Mission

17. Vision
We are a modern and
competitive institution,
which goes in step with
the latest technological
and marketing trends…

18. Values
 Professionalism;
 Creativity;
 Punctuality;
 Originality;
 Perseverance;
 Quality;
 Responsability;
 Colaboration.
Full use of existing resources is the way to success.
On this way we can go together!

19. Organizational
structure
Director
Creative
Department
Creative
Director
Copywriter Designer
Client
Services
Department
Account
Manager
Account
Assistant
Project
Management
Department
Mobile Media
Project
Manager
Project
Manager
Assistant
iD Media
Project
Manager
Project
Manager
Assistant
Web Designer Programmer
Financial
Department
Technical
Department
Driver Driver Driver
Associate
Partner

20. Services
Planing and implementation of the
advertising campaigns:
• Analyzing, monitoring of promotional activities of the
competitors;
• Elaborating artistic concept;
• Elaborating strategy;
• Media planning & Media buying;
• Monitoring advertising campaigns;
• Producing advertising materials;
• Analyzing post campaign.

21. Research
in the field of:
• marketing;
• microfinance;
• TV audience.
Services

22. Consulting:
• in image creation;
• in organization of
promotional campaigns;
• in advertising management;
• in advertising marketing.
Services

23. Branding:
• organizational identity;
• logo;
• institutional slogan;
• brandbook.
Services

24. PR development:
• organization charta;
• communicational policy;
• communicational
strategy;
• communication with
mass-media ;
• communicational-mix.
Services

25. Design:
Billboard
Poster
Catalog
Leaflet
Flyer
Sticker
Site
Services

26. Service
s
BTL:
• Promo-actions;
• POS-materials;
• Trade marketing;
• Consumer promotion;
• Merchandizing;
• Sampling;
• Mistery shopper;
• Events marketing;
• Development of loyalty programs;
• Direct marketing;
• Viral marketing;
• Guerrilla marketing.
Services

27. Service
s
Services
On-line promotion:
• SEM
• SEO
• SMM

28. Clients
International

29. Clients
Local

30. MD-2004, mun. Chisinau,
Str. M. Kogalniceanu 13, of.3
Tel: + 373 22 23-34-51
Tel/Fax: +373 22 29-49-45
E-mail: office@publicmedia.md
WEB: www.publicmedia.md
The end