MOCAPP is a marketplace for Brands and Influencers. Online platform to automate Influencer Marketing campaigns. Free demo: http://app.mocapp.ro/in

1. „
www.MOCAPP.ro
Marketplace for Brands and Influencers

2. We automate the Influencer Marketing campaigns using
A huge Influencers database (+44.000 data points)
+
An algorithm that matches Brands needs with Influencers Audiences

3. Florin Grozea: Founder & CEO, entrepreneur and author,
over 24 years of experience in show business
Roxana Olaru: Co-Founder & COO, entrepreneur, over 10 years
of experience in online marketing
Alexandru David: Co-Founder & CTO, entrepreneur, over 15 years
of experience in back-end development and project management
Radu Ionut: Project Manager
Livia Iusan: Client Service
Our Team

4. We are
at an
inflection point
Traditional advertising is dying:
84% of teens watch less then 1 hour TV / week
40-45% of Internet users have AdBlock
50% of Internet users NEVER click on online ads
86% of Consumers Suffer from Banner Blindness
+75% users trust an Influencer buying advices
https://www.businessinsider.com/teens-gen-z-generation-z-what-teens-are-like-2018-6#only-14-of-teens-watch-television-news-compared-to-nearly-40-of-americans-7

5. Influencer Marketing
The #1 strategy for brands and agencies
in 2017 and 2018
ROI $4.50 to $12.54
for every $1 spent (Rhythm One)
+60% of Fashion & Beauty brands
use influencers
+75% of marketers spend monthly bugets
for Influencer Marketing
Over 70% of American Influencers said the prefer
an automated platform to work with Brands
(Tapinfluence)

6. Our Solution
for Brands:
Online Platform
to automate
Influencer Marketing
Discovery, Research and Engage
the right Influencers
in minutes, not weeks.

7. Our Solution
for Influencers:
Monetise the content
and the audiences
Finding the right partners, sponsors, brands for
their career and audiences

8. Simplify… the workflow between brands and
Influencers / content creators.
Shorten... the time for discovery and research,
from weeks to minutes.
Optimize... the media budgets.

9. The Market Opportunity
2016 was the Influencer Marketing Global Year.
Influencer Marketing budgets
grew 150-300% YOY from 2014 to 2018.
World Influencer market in 2018:
est. $12 billion
Romania Influencer market in 2018:
est. €8-10 million
(80-100% growth from 2017)

10. The Product - Free Search

11. The Product -
Search
Results

12. The Product -
Public Profiles

13. The Product -
Public Profiles

14. The Product -
For Customers
3 simple steps:
1. Research
2. Mockups
3. Complete Brief

15. The Customers
Brands and Companies
Agencies (Media, PR, Digital)
ECommerce
NGOs
Political Parties

16. The Competition
European Competition:
InfluencerDB - Germany
Heepsy - Spain
SocialBakers - Czech Republic
Global Competition:
Hypetap - Australia
Neoreach - US
Webfluential - South Africa

17. Traction
+260 Brands & Agencies
Like Vodafone, BCR, Samsung, Nescafe,
HP, Head&Shoulders, Coca-Cola, Orange,
Mercedes-Benz, McDonald’s + other
+ 550 Influencers
Like Dorian Popa, Alina Eremia, Tequila,
Mikey Hash, Cabral, Andreea Bălan, DJ Optick,
Iuliana Beregoi, Noaptea Târziu + other.

18. Business Model
Free for Influencers
Content Creators like Bloggers,
Instagrammers, Vloggers,
Micro-Influencers, Artists,
Journalists, Photographers sign
oup free of charge
Monthly plan for Brands
Companies and Brands are
paying a subscription tailored to
their needs. Also, MOCAPP
takes 5-10% fee from the
successful campaigns.

20. 2015-2016: Dynamic database
Oct 2017: MVP1 - Private BETA (specially designed for agencies)
July 2018: Pivot towards a mass usable online product
Sept 2018: MVP2 - New design of the platform
Nov 2018: MVP3 - Public BETA
March 2019: Romanian Launch
June 2019: CEE Launch
March 2020: Global Launch
Timeline

21. We are looking for
Strategic Partners and Seed Money
to go global in 2019.

22. Florin Grozea
florin.grozea@hyc.ro
www.linkedin.com/in/floringrozea