UltraTech Cement identifies customer needs to create products that satisfy both primary and secondary demands. It focuses on engineers and contractors as target customers since they are responsible for construction projects. As India's largest cement manufacturer, UltraTech has strong distribution networks and high production and sales capacities. It aims to deliver superior products and services through a customer-centric approach to develop successful business relationships. Following the 7 Ps of marketing, UltraTech satisfies customers and has achieved success in the cement industry in India.

3. • EVERY product weather it is buyer to business,
buyer to customer requires the need
identification because if you don’t know the
need of your target customer then how would
you serve the value to them so when ever you
think of any product then think as a customer
and we think ultratech cement think in this
way they identified the need of
customers……………………………

4. Basically two type of need.
• Primary need
• Secondary need
• Primary need: - for this particular product
primary need is a good cement to construct
building or for any construction….
• Secondary need: - secondary need for this
product is a best cement manufacturing
company in India who is more trusted brand….

5. In both the cases the ultratech cement satisfied
both primary and secondary need because
ulratech cement is the leading cement
manufacturing company in India and the more
trusted brand so that’s how it satisfied both
the needs…

6. • THE product can be create or modified
according to the demand and the need of the
customers and as we know the cement is the
business product, when ADITYA BIRLA GROUP
identified the demand the want to make this
product and the also modified it to according
to the engineers that's why they say the
engineers choice……

7. • Every product has its target group of customer
so while we completing above steps then we
have to communicate with target group and
for this product the target group is the
engineers and contractors who is responsible
for construction every buildings, dams,
bridges so they target this all target group….

8. • IN this step we distribute our product to
different retailers, wholesalers where the
customers get our product, as we know that
ultratech cement is the biggest player in
cement manufacturing than its distribution is
as strong as its position in market and they
have many other product with them which is
also so effective in other works…..

9. IN this step we talking about the sales as a
leading manufacturing company of India the
capacity of production and sales are obviously
high in 2013-14 the capacity is 50.90 48.75
MMTPA and sales is 19.30 19.59 cr. So now we
know what sort of business they have and the
profit they earn with this figers….

10. • Being India’s largest cement manufacturer and the
10th largest in the world, UltraTech Cement
believes in delivering a dual commitment to its
customers, one that promises superior products as
well as services. UltraTech prides itself as a
customer centric organization, with a focus on
creating value for its customers and developing
successful business to business relationships.
• This dual responsibility forms the DNA of the
organization and is fulfilled by dedicated teams
who work relentlessly towards value creation for
their customers….

11. • AFTER all the study of 7 steps we are come to
the conclusion that ultratech cement follows
all steps and that’s why they are so successful
in cement industry and no. 1 in INDIA and
they also satisfied customers needs…..