e-chaupal
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E-Chaupal is an initiative started by ITC in 2000 to connect farmers in India through computer kiosks. It reaches over 4 million farmers across 10 states via 6,500 kiosks. E-Chaupal addresses problems facing farmers like lack of infrastructure, knowledge, and exploitation by providing services like market prices, soil testing, crop weighing, and immediate cash payments. This benefits farmers through lower costs and economic empowerment. It also benefits ITC through lower procurement costs and access to market intelligence. E-Chaupal has received global recognition winning several awards for its positive impact on farmers.
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Hariyali Kisaan Bazaar
“HARIYALI” MEANS “GREENERY” IN HINDI
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“KISAAN BAZAAR” MEANS “FARMER’S MARKET”
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E choupal
ITC launched its E-Choupal initiative in 2000 to address challenges in procuring agricultural commodities from farmers in India. The initiative established over 1,300 internet kiosks in rural villages, connecting over 7,500 villages and 1 million farmers. Through the kiosks, farmers can access real-time local and global commodity prices, weather information, and educational resources. This reduces intermediaries, increases transparency, and allows farmers and ITC to earn higher profits. The initiative has led to supply chain efficiencies for ITC and farmer empowerment through lower costs and higher incomes. However, challenges remain around training costs, legal compliance, and assessing long-term impacts.
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E chaupal
this is the perfect ppt for mba students ...who are preparing the ppt or project on e-choupal ..thank you for download the ppt ..please download and this ppt....from RNB GLOBAL UNIVERSITY, BIKANER student ;- 1. DIWANSHU GAUR 2. NIKHIL BIHANI ..THANK you all
Term End Project_Rural Marketing_Group 2.docx
ITC has implemented several rural marketing initiatives in India, including e-Choupals, demonstration farms, and Choupal Saagars. E-Choupals are internet kiosks that provide farmers with information on weather, prices, and best practices. Demonstration farms show farmers improved cultivation techniques. Choupal Saagars are rural hubs offering procurement, storage, banking, and other services. ITC uses these initiatives to source agricultural products while empowering farmers. The document discusses ITC's product portfolio and marketing strategies, including competitive pricing, distribution through procurement centers, and communication strategies like radio advertising.
Itc echoupals
understanding the various hindrance existing in the agriculture produce procurement model before e-Choupals come into existence.
Itc echoupals
The document discusses ITC's E-Choupal initiative which aims to empower farmers through an online platform. Some key points:
- E-Choupal addresses problems in traditional farming like lack of price/weather info and reliance on middlemen.
- It involves setting up internet kiosks (e-choupals) in villages run by local conveners to provide farmers real-time market/crop info.
- ITC overcame challenges like illiteracy and infrastructure issues. E-Choupal reduced costs and increased margins for farmers.
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“HARIYALI” MEANS “GREENERY” IN HINDI
IT SIGNIFIES “PROSPERITY IN AGRICULTURE”
“KISAAN BAZAAR” MEANS “FARMER’S MARKET”
Passport
A passport is an official document issued by a country's government that authorizes its citizen to travel abroad and provides identity and citizenship verification. The main objectives of a passport are identification, establishing nationality, and safe travel. There are different types of passports including ordinary, official, diplomatic, and emergency passports. Indian citizens must provide proof of address, date of birth, and citizenship documents when applying for a passport. The application process involves filling forms, providing residency and identity proofs, and submitting the application at a passport office, district passport center, or speed post center along with applicable fees. Passports are then issued either through the passport office or via an online application process.
E choupal
ITC launched its E-Choupal initiative in 2000 to address challenges in procuring agricultural commodities from farmers in India. The initiative established over 1,300 internet kiosks in rural villages, connecting over 7,500 villages and 1 million farmers. Through the kiosks, farmers can access real-time local and global commodity prices, weather information, and educational resources. This reduces intermediaries, increases transparency, and allows farmers and ITC to earn higher profits. The initiative has led to supply chain efficiencies for ITC and farmer empowerment through lower costs and higher incomes. However, challenges remain around training costs, legal compliance, and assessing long-term impacts.
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It is an initiative taken by DCM Shriram Consolidated Ltd. which provides end-to-end ground level support to the Indian farmer for improving their productivity and profitability.
E chaupal
this is the perfect ppt for mba students ...who are preparing the ppt or project on e-choupal ..thank you for download the ppt ..please download and this ppt....from RNB GLOBAL UNIVERSITY, BIKANER student ;- 1. DIWANSHU GAUR 2. NIKHIL BIHANI ..THANK you all
Term End Project_Rural Marketing_Group 2.docx
ITC has implemented several rural marketing initiatives in India, including e-Choupals, demonstration farms, and Choupal Saagars. E-Choupals are internet kiosks that provide farmers with information on weather, prices, and best practices. Demonstration farms show farmers improved cultivation techniques. Choupal Saagars are rural hubs offering procurement, storage, banking, and other services. ITC uses these initiatives to source agricultural products while empowering farmers. The document discusses ITC's product portfolio and marketing strategies, including competitive pricing, distribution through procurement centers, and communication strategies like radio advertising.
Itc echoupals
understanding the various hindrance existing in the agriculture produce procurement model before e-Choupals come into existence.
Itc echoupals
The document discusses ITC's E-Choupal initiative which aims to empower farmers through an online platform. Some key points:
- E-Choupal addresses problems in traditional farming like lack of price/weather info and reliance on middlemen.
- It involves setting up internet kiosks (e-choupals) in villages run by local conveners to provide farmers real-time market/crop info.
- ITC overcame challenges like illiteracy and infrastructure issues. E-Choupal reduced costs and increased margins for farmers.
ITC E-Choupal
ITC launched its e-Choupal initiative in 2000 to address inefficiencies in the agricultural supply chain in India. The key aspects of the e-Choupal model are: (1) it establishes internet kiosks in rural areas managed by local farmers called "Sanchalaks" to provide farmers price information and facilitate sales, (2) it creates transparency in the supply chain and eliminates middlemen, (3) it has expanded to provide farmers additional services and products through initiatives like Choupal Pradarshan Khet, Choupal Saagar, and Choupal Fresh. The e-Choupal model has benefited both farmers through better prices and access to information and ITC through improved
E-Choupal PDFs
E-Choupal is an initiative by ITC to connect rural farmers in India to global markets via the internet. It installs computers with internet access in villages, allowing farmers to access real-time local weather and market pricing information, as well as place orders for seeds and fertilizers. This helps farmers increase yields and income while reducing costs. Over 6,500 e-Choupal kiosks operated by local farmers have been established, serving over 6 million farmers. The program aims to scale up to 20,000 kiosks by 2012, improving livelihoods for many small farmers in India.
E chaupal
ITC eChoupal is a initiative that aims to address the lack of market access and information that Indian farmers face. It creates internet kiosks in villages operated by trained farmers, called Sanchalaks, to provide local farmers with real-time local weather and market price information. This helps farmers increase yields and incomes. The program also aggregates farmers' product to provide cheaper inputs and get better prices for outputs by reducing middlemen. It has now expanded to cover thousands of villages across multiple states in India.
CSR VALUES OF ITC AND IUL
This document provides information on the corporate social responsibility initiatives of ITC Limited and Hindustan Unilever Limited. It summarizes ITC's initiatives such as being carbon positive and water positive for many years, generating livelihoods for over 5 million people through programs like e-Choupal, and social and environmental projects related to watershed development, renewable energy, waste recycling, and empowering women and disabled people. It also summarizes Hindustan Unilever's initiatives focused on mental well-being of blue-collar workers during COVID-19, its Project Shakti empowering rural women, mobile health services, and disaster relief efforts.
E choupal
The document summarizes ITC's e-Choupal initiative, which is a virtual marketplace that allows farmers to directly sell their products to processors. The key points are:
- e-Choupal was launched in 2000 by ITC and provides over 6,500 computer kiosks for farmers in rural India.
- Farmers can check prices, sell directly to ITC collection centers for a better price than middlemen, and access information.
- Local farmers take on roles like Sanchalaks who operate the kiosks and Samyojaks who coordinate other farmers.
- e-Choupal aims to empower farmers by reducing middlemen and improving incomes. It has faced challenges in expansion and
ITC e-Choupal and Saagar
ITC's e-Choupal initiative aims to directly link rural Indian farmers to the internet for agricultural product procurement. The program involves installing computers with internet access in rural areas to provide farmers with up-to-date market and farming information. Currently, over 6,500 e-Choupals in over 40,000 villages serve more than 4 million farmers and villagers. The initiative aims to reach 100,000+ villages by 2012. In addition to procurement, e-Choupal provides rural distribution of goods and financial services to farmers while creating rural infrastructure and jobs. It has been an innovative strategy for rural market development and wealth creation in India.
E choupal SIDDANNA M BALAPGOL
E-Choupal is an initiative by ITC Limited that addresses challenges in Indian agriculture through internet kiosks in rural areas. A literate village member elected as Sanchalak operates a computer kiosk housed in their home that serves around 600 nearby farmers. Farmers can access market prices, weather, best farming practices, and sell produce directly to ITC collection centers for prompt payment. Over 4 million farmers across 10 states now benefit from higher prices, faster payments, and access to agricultural information through more than 6,500 e-Choupals.
Rural marketing capital inputs Agriculture
KBL is a manufacturer of diesel engines and pumps that supplies agricultural machinery. It produces around 10 lakh irrigation pumps annually, with borewell pumps from 2-30hp making up 40-50% of sales. Rural India has around 89 million farmer households, most with small landholdings, and non-irrigated farming accounts for 67% of cultivated area and one third the yields of irrigated land. KBL has a 2% market share in India's INR 7000 crore pump market and is focusing on expanding its distribution network and outreach programs to educate farmers on water and electricity conservation.
RURAL MARKETING Capital Inputs - Agriculture
1) KBL manufactures diesel engines and water pumps for agricultural use. It has a small 2% market share in India's rural water pump market, which is estimated to be worth Rs. 7,000 crores.
2) Most of KBL's water pumps are submersible borewell pumps ranging from 2-30hp that are used for irrigation by small farmers.
3) KBL faces challenges of depleting water tables and unreliable electricity access in rural India. It is working to address these challenges through initiatives focused on water conservation, farmer education, and incentivizing efficient practices.
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Itc rural marketing
ITC has extensive rural marketing strategies in India, including its e-Choupal initiative. Through e-Choupal, ITC provides farmers with real-time market information online and offers lower transaction costs. It also provides farmers insurance products and financial services. ITC plans to expand e-Choupal to 20,000 kiosks by 2012. It will also open small hypermarkets in rural areas to increase access to products and services for farmers. ITC's rural marketing strategies aim to improve availability, affordability, acceptability, and awareness of products in rural India.
E-Choupal
- E-Choupal is an initiative by ITC Ltd to connect Indian farmers to online marketplaces and information through internet kiosks located in rural villages.
- ITC provides computers and internet access at kiosks run by trained local farmers, or "sanchalaks", to allow other farmers to access commodity prices, weather and farming best practices.
- Over 6,500 e-Choupals are currently operational, serving over 10 million farmers. ITC aims to expand this to 20,000 e-Choupals across 15 states by 2012.
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RURAL MARKETING CAPITAL INPUTS - AGRICULTURE
KBL is an Indian company that manufactures diesel engines, generators, and agricultural water pumps. It has a 2% market share in India's Rs. 7,000 crore water pump market. Most of KBL's pumps are used for irrigation by small farmers. To increase sales, KBL focuses on states with many small farmers like Punjab, Rajasthan, and Madhya Pradesh. It also engages in initiatives to educate farmers on water conservation and promote its products. However, KBL remains a small player compared to market leaders and needs to strengthen its distribution network and brand awareness.
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ITC launched its e-Choupal initiative in 2000 to address inefficiencies in the agricultural supply chain in India. The key aspects of the e-Choupal model are: (1) it establishes internet kiosks in rural areas managed by local farmers called "Sanchalaks" to provide farmers price information and facilitate sales, (2) it creates transparency in the supply chain and eliminates middlemen, (3) it has expanded to provide farmers additional services and products through initiatives like Choupal Pradarshan Khet, Choupal Saagar, and Choupal Fresh. The e-Choupal model has benefited both farmers through better prices and access to information and ITC through improved
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E-Choupal is an initiative by ITC to connect rural farmers in India to global markets via the internet. It installs computers with internet access in villages, allowing farmers to access real-time local weather and market pricing information, as well as place orders for seeds and fertilizers. This helps farmers increase yields and income while reducing costs. Over 6,500 e-Choupal kiosks operated by local farmers have been established, serving over 6 million farmers. The program aims to scale up to 20,000 kiosks by 2012, improving livelihoods for many small farmers in India.
E chaupal
ITC eChoupal is a initiative that aims to address the lack of market access and information that Indian farmers face. It creates internet kiosks in villages operated by trained farmers, called Sanchalaks, to provide local farmers with real-time local weather and market price information. This helps farmers increase yields and incomes. The program also aggregates farmers' product to provide cheaper inputs and get better prices for outputs by reducing middlemen. It has now expanded to cover thousands of villages across multiple states in India.
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This document provides information on the corporate social responsibility initiatives of ITC Limited and Hindustan Unilever Limited. It summarizes ITC's initiatives such as being carbon positive and water positive for many years, generating livelihoods for over 5 million people through programs like e-Choupal, and social and environmental projects related to watershed development, renewable energy, waste recycling, and empowering women and disabled people. It also summarizes Hindustan Unilever's initiatives focused on mental well-being of blue-collar workers during COVID-19, its Project Shakti empowering rural women, mobile health services, and disaster relief efforts.
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The document summarizes ITC's e-Choupal initiative, which is a virtual marketplace that allows farmers to directly sell their products to processors. The key points are:
- e-Choupal was launched in 2000 by ITC and provides over 6,500 computer kiosks for farmers in rural India.
- Farmers can check prices, sell directly to ITC collection centers for a better price than middlemen, and access information.
- Local farmers take on roles like Sanchalaks who operate the kiosks and Samyojaks who coordinate other farmers.
- e-Choupal aims to empower farmers by reducing middlemen and improving incomes. It has faced challenges in expansion and
ITC e-Choupal and Saagar
ITC's e-Choupal initiative aims to directly link rural Indian farmers to the internet for agricultural product procurement. The program involves installing computers with internet access in rural areas to provide farmers with up-to-date market and farming information. Currently, over 6,500 e-Choupals in over 40,000 villages serve more than 4 million farmers and villagers. The initiative aims to reach 100,000+ villages by 2012. In addition to procurement, e-Choupal provides rural distribution of goods and financial services to farmers while creating rural infrastructure and jobs. It has been an innovative strategy for rural market development and wealth creation in India.
E choupal SIDDANNA M BALAPGOL
E-Choupal is an initiative by ITC Limited that addresses challenges in Indian agriculture through internet kiosks in rural areas. A literate village member elected as Sanchalak operates a computer kiosk housed in their home that serves around 600 nearby farmers. Farmers can access market prices, weather, best farming practices, and sell produce directly to ITC collection centers for prompt payment. Over 4 million farmers across 10 states now benefit from higher prices, faster payments, and access to agricultural information through more than 6,500 e-Choupals.
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KBL is a manufacturer of diesel engines and pumps that supplies agricultural machinery. It produces around 10 lakh irrigation pumps annually, with borewell pumps from 2-30hp making up 40-50% of sales. Rural India has around 89 million farmer households, most with small landholdings, and non-irrigated farming accounts for 67% of cultivated area and one third the yields of irrigated land. KBL has a 2% market share in India's INR 7000 crore pump market and is focusing on expanding its distribution network and outreach programs to educate farmers on water and electricity conservation.
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1) KBL manufactures diesel engines and water pumps for agricultural use. It has a small 2% market share in India's rural water pump market, which is estimated to be worth Rs. 7,000 crores.
2) Most of KBL's water pumps are submersible borewell pumps ranging from 2-30hp that are used for irrigation by small farmers.
3) KBL faces challenges of depleting water tables and unreliable electricity access in rural India. It is working to address these challenges through initiatives focused on water conservation, farmer education, and incentivizing efficient practices.
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KBL is a manufacturer of diesel engines and pumps that supplies agricultural machinery. It produces 10 lakh irrigation pumps annually, 40-50% being submersible borewell pumps from 2-30hp. The document discusses KBL's product range, market share, distribution network, and initiatives to educate farmers on water conservation and promote its pumps. It faces challenges from unorganized competitors and lack of water infrastructure. KBL is working with governments to map water resources and incentivize efficient farming through its 5 Promise plan.
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E-Choupal
- E-Choupal is an initiative by ITC Ltd to connect Indian farmers to online marketplaces and information through internet kiosks located in rural villages.
- ITC provides computers and internet access at kiosks run by trained local farmers, or "sanchalaks", to allow other farmers to access commodity prices, weather and farming best practices.
- Over 6,500 e-Choupals are currently operational, serving over 10 million farmers. ITC aims to expand this to 20,000 e-Choupals across 15 states by 2012.
Intro ram2014
This document provides an overview of rural and agricultural marketing modules and references. It discusses 7 modules covering rural marketing and agricultural marketing with a total of 7 modules and 40 sessions of 60 minutes each. It also lists 2 references on rural marketing. The document then provides details on the rural market in India including population statistics, number of villages, literacy rates, occupation breakdown and more. It discusses the promising potential of rural India as a market and various companies that have entered rural India. It also outlines taxonomy of rural markets and provides several case studies on rural marketing initiatives.
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Business Expansion Strategy for SELCO INDIA
Through our action plan we expect 'SELCO India to grow 11x in net income and 3x in customer reach. We suggest a 3 tiered strategy of Market Expansion, Market Development, and Product Development as our marketing solution. Our plan will add some 8,40,000 new customers and 60 new ESCs by 2025.
Trusteeship management of itc
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CSR and sustainable development innovative possibilities
This document discusses corporate social responsibility (CSR) and sustainable development initiatives. It begins by outlining the layout and sections of the document. It then provides examples of innovative CSR programs by different companies and discusses the benefits of CSR. It outlines the legislative requirements for CSR in India. The document proposes several innovative CSR and sustainability ideas that NTPC could implement related to areas like the environment, society and the economy. It discusses case studies and provides a roadmap for CSR implementation that includes setting targets and measuring impact. The conclusion emphasizes that CSR helps show responsibility through actions and plants seeds for sustainability.
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- 2. CONTENT • Introduction • Problem Addressed • Effects of E-Chaupal • Global Recoginition
- 3. INTRODUCTION • Started by I.T.C in June 2,000. • Reach out to 4 million farmers across ten states. • Through 6,500 kiosks. • Plans to scale up to 20,000 e-chaupal by 2012.
- 4. E-CHAUPAL • Chaupal is a hindi word which means village gathering place. • E here stands here for electronic so it’s a village meeting place on a electronic platform.
- 8. KEY SUCCESS FACTOR OF E-CHAUPAL
- 9. PROBLEMS PREVELING • Improper infrastructure. • Improper knowledge of farmers. • Late payments. • Exploitation of farmers. • No incentive to farmers for better quality crop.
- 10. HOW ? OFFERED SERVICES • Support structure • Knowledge ▫ Crop Market Rates ▫ Harvesting knowledge ▫ Soil Testing • Processing ▫ Electronic Crop Weighing ▫ Procurement of Seeds & Fertilizers ▫ Immediate Cash Payment
- 12. EFFECT ON THE COMPANY • Lower procurement costs • Direct interaction with farmers - Control on quality & supply security • Low cost distribution channel • Access to market intelligence 10 70 75 250 0 85 0 100 0 100 200 300 400 500 600 Costs(Rs./MetricTon) Mandi e-Choupal Commission Handling and Transit Losses Labor Costs Bagging and Weighing Transportation
- 13. EFFECT ON THE FARMERS • Access to information ▫ Empowered decisions ▫ Improved agriculture • Economic benefits through lower transaction costs • Served with dignity • Knowledge bundled sale of goods and services • Hope for a brighter future 50 50 70 100 0000 0 50 100 150 200 250 300 Costs(Rs./MetricTon) Mandi e-Choupal Handling and Transit Losses Labor Costs Bagging and Weighing Transportation
- 14. GLOBAL RECOGINITION 1. Stockholm Challenge Award 2006 2. Development Gateway Award 2005 3. World Business Award 2004 4. Harvard University case study 5. Recognized in World Development Report 2008 published by World Bank.