Shoe pitch for Nike, Branding Content and Advertisement Class

1. sdfs

2. Brand History
Founded on January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman — a
track-and-field coach — and Phil Knight, a middle-distance runner from
Portland who was enrolled in the University of Oregon. The company was
founded with just $1,200 in the bank.
The slogan "Just Do It" was inspired by serial killer Gary Gilmore, who said
"let's do it" just before he was executed by a firing squad in 1977.

3. Brand
Essence
Bringing inspiration
and innovation to
every athlete in the
world.
“
”

4. The
“Swoosh”
Designed in 1971, by Carolyn
Davidson, to signify the wings of
Greek Goddess, Nike. It also refers
to the fibers that the Nike shoes
used that time.
The mere mention of ‘swoosh’,
brings the images of Nike’s to
mind. It’s always accompanied with
the tagline of Nike, “Just Do It”.

5. Competition
Adidas and Reebok are the top two
Nike competitors. Nike has a
worldwide revenue of 33 billion
dollars and is leading the footwear
market and has a brand valuation
at 27 billion dollars. Whereas
Adidas has Worldwide revenue of
$16 billion and Reebok has
Worldwide Revenue of $3 billion.

6. 3 ideas

7. Converse: Have a shot of shoelace knot, in golden
color, with everything in the background as black (as
seen in reference image). The golden and black
background will emphasize on the luxury, and to
showcase the new line of luxury shoes coming from
the brand.
The campaign will read, “From the urban sneakerhead
to the true classic man, Converse limited edition Zex
exudes effortless style. A combination of immaculate
craftsmanship and the finest animal skins leave no
room for uncertainty. Crafted in beautifully soft and
supple lambskin, these shoelaces offer the most for
every occasion. The patent choice for stylish
functionality, each lace bears the trademark of all
around usability, expressed with a distinct selection
of luxurious colors allowing you to jump from style
connoisseur to urban adventurer within seconds.”

8. To take a photo of a busy street, and turn it upside
down, with a shoelace hanging as shown in the photo,
as to give it an effect of Spiderman swinging on the
buildings, using the shoelaces.
This is to advertise the Limited Spiderman Edition
Shoes from Nike.

9. THE
BIG
IDEA

10. Since its inception, Nike has championed athletes of
all walks of life, believing that diversity creates better
communities and fosters innovation and growth. The
2016 BETRUE collection, inspired by the LGBT
community, represents this conviction and
commitment.
Taking this concept and further implementing into a
shoe campaign, without the use of shoes, and using
just the colors, and shoelaces to show the brand. The
concept revolves around the concept of shoelaces
that goes around the Nike’s famous and Iconic
Swoosh.

11. Production Plan
Date 1st of April, 2019
Location MM31, IE Building
Equipments Camera, Flash, Tripod and Lenses
Extra Resources 4 Pairs of White Shoelaces, Marker
Lens to be Used 50mm Macro Lens
ISO Using flash, so low ISO

12. Production Plan
Photo treatment Plan To be shot indoors, from above, using flash,
and a Macro Lens, using Sony Alpha ii
Camera.
Shooting Techniques Shoot multiple shots of shoelaces, at
different corners. Point the flash above, as to
let it reflect it on the ceiling, and get an
image without any shadows. Keeping the
power of Flash at 1/16th.
Aperture F/5.6 (Varies with all the photos)
Shutter Speed 1/60 sec (Varies with all the photos)
ISO 400 ISO
Lens 50mm Macro lens, to get a more closeup
photos of shoelaces

13. Mood Board

14. Past Work

15. Past Work

16. Past Work

21. Making of