Fabrico is a tech-driven laundry and dry cleaning company based in India that was founded in 2018. It aims to be a leader in the laundry and dry cleaning sector by providing high-quality services and products to customers. Fabrico has expanded rapidly since its founding, growing from 3 stores in 2019 to over 50 stores in multiple Indian states in 2021. It offers laundry, dry cleaning, ironing, and other garment care services through its retail stores and app-based pickup and delivery. Fabrico sources its products from a major German textile manufacturer and competes with other laundry and dry cleaning businesses across India.

1. PRESENTATION ON MARKETING
STRATEGY OF FABRICO
PRESENTED BY GUIDED BY
ARVIND KUMAR SAHU DR. GOSALA RAJU

2. FABRICO brings you the best Tech-Driven Laundry & Dry cleaning
setup. Story began with a mission to be the Leader of the Dry cleaning
& Laundry sector and to cater consumers with the best they desire.
Fabrico, since 2019, has emerged to be a highly versatile provider of
Dry Cleaning & laundry, with a performance driven approach and a
solid consumer reach.
Fabrico has capability to maintain dynamic process and unique
products for catering to the ever changing demands of distinguished
consumers as the company's primary focus, Fabrico procure their
products from Germany's leading textile care product manufacturer
"SEITZ" having significant presence in the Industry across the globe.
INTRODUCTION

3. FABRICO CLEANING SOLUTIONS PVT LTD
Welcomes partnership with entrepreneurs & investors with interest in
business and ability to demonstrate sustainable growth. Future
oriented, fast-growing and competitively positioned Fabrico is India's
best Tech-driven Dry cleaning & Laundry expanding networks to the
nooks and corners of the country.
Fabrico’s overall business strength is shaped by our core strategies and
values. We strive to uphold the competence and excellence of our
products by constantly upgrading and forecasting the industry trends.

4. HISTORY
 2018
2 friends, a few drinks and 1 phenomenal idea later, Fabrico was
born!
 Early 2019
Dream of having a laundry & dry cleaning retail actualises and a
pair of 2 founding members become a team of 8 driven
visionaries!
 Late 2019
Fabrico kickstarts with a launch of 3 stores across India from
North to Down South.

5.  2020
Fabrico witnesses massive growth and goes on to open 12 new
stores in less than 4 months despite the global pandemic
 Early 2021
Fabrico embarks on an expansion Journey and covers 4 states
we become proud partners of 50-stores and set up our
headquarters in the city of Nawabs-Lucknow!
 Late 2021
Fabrico gets bigger and better with PAN India presenceand a
Team of 40-experienced professionals!

6. MARKETING MIX OF
FABRICO

7. PRODUCT
Fabrico Cleaning Solutions is a one stop service provider for all
Garment Care requirements.
The services are divided as following:
• Laundry
• Dryclean
• Steam Ironing
• Shoe & Backpack Cleaning
• Starching

8. PRICE

9. PROMOTION

10. PLACE
Jaunpur, Tulsipur, Balrampur, Chitrakoot, Perintalmanna,
Kozhikode Chennai, Kaloor, Basti, Orai, Ballia, Kanpur,
Trivandrum, Vennalla Cherpulassery, Mughalsarai,
Lucknow, Chembumukku, Thrissur Edappally,
Tripunithura, Gorakhpur, Kadavanthra, Varanasi, Bilaspur,
Raipur, Gonda, Bahraich, Aligarh, Eddapal, Angamaly,
Latur, Thevera, Thellakom, Pala, Kozhencherry,
Manendragarh, Kannur, Ernakulam, Kochi,
Ramanattukara, Nadapuram, Jamshedpur, Gurugram,
Coimbatore, Bareilly, Jabalpur, Anantapur, Chittoor,
Ambikapur, Hosapete, Gonda, Thiruvalla, Hubli, Gwalior,
Chhindwara, Mysore, Indore

11. COMPETITORS

12. WHY FABRICO LAUNDRY?
 Professionally trained garment care experts
All experts at Fabrico practice professional world-class process to take care of
your garments.
 Convenient and free pick up & drop
Now schedule and manage your pick up & drop conveniently on Fabrico app.
 No more garment loss
All garments are tagged with their respective codes right from intake and
processed accordingly until delivered.
 No garment damage
No colour bleeding, no colour fading, no tearing or other damage risks under
Fabrico approved process.
 Convenient payment options
Pay as you prefer via cards, net banking, e-wallets, UPI, cash, etc. we accept all
modes of payment

13.  Mission
Lead the Laundry & Dry cleaning Sector with best tech-driven home
curated services and become the Industry trendsetter.
 Vision
To be India's best Laundry & Dry Cleaning service provider.
 Values
We strive to be honest & transparent in delivering our promises. We
continue to develop & Improvise our business ethics and code of conduct
to serve our clients and consumers the best of the Industry.

14. THANK YOU