Burger king data analyzing and there marketing processes....

2. 1) Introduction.
2) SWOT Analysis .
3) TWOS matrix.
4) IFAS & EFAS.
5) Corporate Resources.
6) porter five Industry analysis
7) Recommendation.

3. Introduction
Background History.
Current Situation.
 Corporate Governance

4. SOWT ANALYSIS

6.  largest fast-food.
 Owned restaurant.
 International restaurant.
 Product different than other
competitor.
 Low-price food items.

7.  Poor operating performance.
 Management neglected by
Siagco’s.
 Value of the firm declined.
 Contract with soft drink company.

8.  Customer ‘s to special order.
 Quick service restaurant.
 Short time food prepared .
 Attractive new market.

9.  Strong competition.
 Change in customer
habit.
 Share price fall.
 Quick service
restaurant.

11. IFAS
EFAS
Strength
Second largest fast-food.
Owned restaurant.
International restaurant.
Product different than other
competitor.
Low-price food items.
Weakness
Poor operating performance.
Management neglected by
Siagco’s.
Value of the firm declined.
Contract with soft drink company.
Opportunities
Customer ‘s to special order.
Quick service restaurant.
Short time food prepared .
Attractive new market.
SO
For low price food items, they
produce many food.
Product different so easy offer
to healthier mane.
WO
If they produce soft drink,
they reduce contract with S.D.
Food prepared short –time
easily reduce long time.
Threads
Strong competition.
Change in customer habit.
Share price fall.
Quick service restaurant.
ST
Reducing competitor
Increasing brand image.
Increasing share price, they get
high revenue.
WT
Increasing share price, they
reduce company lass.
Increasing operating
performances ,they reduce

12. External Strategic Factor Weight Rating Weighted
Score
Comment
Opportunities :
1. Quick service restaurant
2. Short-time food prepare d
3. Customer ‘s to special order
4. Attractive new market
5. Offer to healthier menu item
Threat’s :
1. Strong competitor
2. Stare price fall
3. Competed Indirectly
4. High percentage of franchises
5. Changing consumer habit
.10
.15
.05
.10
.10
.15
.10
.05
.10
.10
3.5
3.2
2.6
2.8
3.0
2.8
3.4
2.8
3.0
3.0
0.35
0.48
0.13
0.28
0.30
0.42
0.34
0.14
0.3
0.3
Reduce long time for
short time food prepared
.
Capture the market.
Less customer
 Reduce revenue
Hamper the
business.
Total = 1.00 3.04

13. Internal Strategic factors . Weight Rating Weighted
score
Comments
Strength :
1. Second largest fast food .
2. Owned restaurant
3. Product different
4. International Restaurant
5. Low price food items.
Weakness :
1. Poor operating performance
2. Management neglected
3. Value of firm declined
4. Contract with soft drink
company .
.10
.20
.05
.10
.05
.15
.10
.15
.10
5.0
4.5
3.0
2.4
2.2
3.4
2.6
2.8
2.0
0.5
0.9
0.15
0.24
0.11
0.51
0.26
0.42
0.20
 It’s owned and
franchise restaurant.
Sell more product
for low priced.
Need increasing
Operating
performance
 Need to prepared
soft drinks.
Total = 1.00 3.29

14.  Marketing.
 Finance.
 Management.
 Competitor & problem.
 Core competitive
advantage.

15. Porter’s Five Sources Industry Analysis.

17. Thank You