The document discusses monetizing social media through product development, brand development, campaign development, and web optimization. It outlines using social media for product awareness, brand awareness, campaign development, integration with mobile and email, and analyzing results to drive online traffic, sales, and SEO/SEM.

1. Monetizing Social media
Products Brands Campaign Web
•Product •Drive Online
Development •Brand •Contest Traffic
• Reviews Development Development •SEO/ SEM
Product •comments Brand Campaign •Landing Page
Web Optimization
•Product •Brand •Campaign
Awareness Awareness Development •Analyze
Results
Product Brand Campaign
Web
• Integration
•Product • Brand
with Mobile
Marketing Marketing • Sales
and Email
Product Brand Campaign Web
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