The document provides information about the role of a camera operator. It discusses the technical skills required, including setting up camera equipment, choosing lenses and angles, planning shots, and working closely with other departments. It notes that camera operators carry out instructions from the director of photography and director. Experience is important, and most camera operators start as assistants and work their way up. While qualifications are not required, studies in media fields can provide a useful background. Camera operators may specialize in areas like studio, outside broadcasts, or on location work. Salaries vary but can average around $60,000 in the US.

1. Irn-Bru
AYRTON STARKEY

2. Info-graphic Research:
• Setting up camera equipment.
• Choosing the most suitable lenses and camera angles.
• Planning and rehearsing shots.
• Following a camera script.
• Working closely with other technical departments.
• Must prepare and set up equipment for shots. Some equipment being lights, tripods, cables and leads etc.
• Must know about different health and safety precautions before filming.
• Can solve both practical and technological problems if they happen to arise.

3. Info-graphic Research:
Camera operators carry out instructions from both the Director of Photography and the Director. Camera operators are
usually the first people to use the camera and figure out how all the aspects of performance, art direction, lighting and
camera movement will come together and work in conjunction.
The Director of Photography and the camera operator decide where to position the camera and also decide what
equipment and lenses to use.
Camera operators are responsible for all aspects of camera operation during shooting. Camera operators also work
closely with performers so that they can guide them on what can and cannot be seen by the camera.
There are different areas which camera operators can specialise in. These being:
• Studio – This is where you follow a script which gives you an order of shots. This is usually practiced in rehearsal and is
cued by the director during filming. This requires being able to interpret what the director wants and be able to do so
quickly and effectively.
• Outside Broadcast – This is when you work as a team of camera operators filming live events such as sporting events,
music festivals or concerts, ceremonial occasions etc.
• On Location – This is where there is likely to be more creativity through suggesting shots to the director.

4. Info-graphic Research:
Technical skills and experience are more important than qualifications to become a camera operator. Experience in the
industry is key and it is likely that to become a camera operator, you must start as a camera assistant and work your way
up to becoming camera operator.
Although a degree is not required to become a camera operator, a qualification in journalism, media production, media
studies, performing arts or photography or film/television may help and could provide a useful background. There are
also companies that offer work experience schemes, some companies being the BBC and ITV. This would also be a good
way to gain contacts in the industry and would offer valuable experience as a camera operator.
By being a camera operator for a long time and gathering much experience, you could end up becoming a director of
photography if you wanted to.
Salaries for camera operators vary as payment is usually assigned per contract. If you work for a corporation of some
sort in the US you can earn up to an average of around $60,000.

5. Info-graphic Bibliography:
Anon. (). Camera Operator. Available: http://creativeskillset.org/job_roles/3073_camera_operator. Last accessed 12 Sep
2017.
Anon. (). Television Camera Operator. Available: https://www.prospects.ac.uk/job-profiles/television-camera-operator.
Last accessed 12 Sep 2017.
Anon. (). TV or film camera operator. Available: https://nationalcareersservice.direct.gov.uk/job-profiles/tv-or-film-
camera-operator. Last accessed 12 Sep 2017.
Danny Greer. (2014). State of the Industry: Camera Operators & Cinematographers. Available:
https://www.premiumbeat.com/blog/state-of-the-industry-camera-operators-cinematographers/. Last accessed 13th Sep
2017.
Anon. (). What does a Camera Operator do?. Available: https://www.sokanu.com/careers/camera-operator/. Last
accessed 13th Sep 2017.

6. Info-graphic:

7. Research:
To locate the research I gathered, I used the internet and also did a questionnaire. I stored my information on a
spreadsheet which I then transferred the data in to a bar chart.

8. Client research:
My client is Irn-Bru and they make soft drinks. They have advertised their drinks by using TV adverts and posters and tend
to advertise in a way that can provoke controversy.
Irn-Bru adverts tend to be revolved around the Scottish people, which is probably because it is the most popular soft drink
in Scotland and is referred to as “Scotland’s other national drink”. The adverts also incorporate humour within them.
At the end of each advert the slogan “Irn-Bru gets you through” appears. This links with the main characters of the
adverts drinking Irn-Bru to release stress in different situations.

9. Client research:
Here are some screenshots of Irn-Bru’s adverts:

10. Client research:
Irn-Bru’s TV adverts are also well thought out and have a good amount of humour in them, for example this advert:
This advert shows how the father is able to
keep himself calm with Irn-Bru but shows
the Scottish and English rivalry which helps
the comedic value of this advert. This is an
example of how narrative can be used in
adverts to make people more keen to
purchase the product o maybe make them
interesed in the product.

11. Market research:
Irn-Bru is a part of the soft drinks market and its main competitors are Coca Cola and Pepsi. Although it is available in
many different countries around the world, it seems to struggle to compete against major brands like Coca Cola and
PepsiCo in most countries other than Scotland. Unlike the majority of countries, Scotland’s most popular drink is Irn-Bru
rather than Coca Cola.

12. Market research:
This is the average
demographic for
people whom
purchase and
consume Irn-Bru.

13. Audience research:
Male
14-16
Coca Cola
Sugar Free
Yes
Yes
Television
Social Media
Social Media
Don’t Like
Radio
0 2 4 6 8 10 12 14 16
What is your gender?
What is your age gap?
Favourite fizzy drink?
What do you prefer?
Have you tried Irn Bru?
Have you seen an Irn Bru advert?
Where did you see it?
What do you use the most?
Survey
No
No
Sugar
Fanta Irn Bru
17-19
Female Other

14. Audience research:
This is a survey which I created.
1. Do you like Irn-Bru? Why? I have never had Irn Bru before.
2. Do you prefer Sugar-free or normal drinks? Why? I prefer sugar free drinks because they are healthier, and sometimes
they taste nicer (for example diet coke tastes nicer than normal coke)
3. How often do you consume fizzy drinks? I consume soft drinks almost everyday
4. How often do you consume Irn-Bru? I have never had Irn Bru before.
5. How much are you usually prepared to spend on fizzy drinks? I usually spend around £1 on fizzy drinks but that
depends on what the drink is, and which shop I am buying it from.
6. How old are you? 17
7. What is your gender? Male.
8. Do adverts persuade you to purchase drinks? For example, Irn-Bru. Not really.

15. Audience research:
This is the same survey answered by a different person.
1. Do you like Irn-Bru? Why? Yes, I like the taste and the colour scheme.
2. Do you prefer Sugar-free or normal drinks? Why? Yes because I have diabetes.
3. How often do you consume fizzy drinks? On a daily basis.
4. How often do you consume Irn-Bru? About once every 3 months.
5. How much are you usually prepared to spend on fizzy drinks? Around £1.20.
6. How old are you? 17
7. What is your gender? Male
8. Do adverts persuade you to purchase drinks? For example, Irn-Bru. Not particularly.

16. Audience research:
This is the same survey answered by a different person.
1. Do you like Irn-Bru? Why? I have never had Irn-Bru before.
2. Do you prefer Sugar-free or normal drinks? Why? Sugar free because they are healthier and they don’t make me more
thirsty after I finish it.
3. How often do you consume fizzy drinks? 3 times a week.
4. How often do you consume Irn-Bru? Never.
5. How much are you usually prepared to spend on fizzy drinks? £1
6. How old are you? 17
7. What is your gender? Male.
8. Do adverts persuade you to purchase drinks? For example, Irn-Bru. Not really.

17. Idea Generation:

18. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.

19. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.

20. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.

21. Individual Idea:
There is a Scottish man sitting in a pub with a pint of Irn-Bru watching TV. Whilst watching TV a series of bad things come
up on the TV while the Scottish man drinks the Irn-Bru and seems as though he is not bothered about the bad things.
Then Irn-Bru’s slogan ”Irn-Bru gets you through” Appears.

22. Group Idea:
TV Advert:
For the TV advert we agreed on one idea to base the advert on. This idea is as follows in the storyboards.

23. Group Idea:

24. Group Idea:

25. Group Idea:

26. Group Idea:
Our TV advert is based around a Scottish man who targets people who are not drinking Irn-Bru, slaps their soft drink out
of their hand and then replaces it with a bottle of Irn-Bru.

27. Planning Docs (TV Advert):
Here is the shot
list for out TV
Advert.

28. Planning Docs (TV Advert):
This is the call
sheet for our TV
Advert.

29. Planning Docs (TV Advert):
This is our risk assessment for our TV Advert.

30. Planning Docs (TV Advert):
Here is my proposal form for the
TV Advert.

31. Planning Docs (Advergame):
This is my proposal form for my advergame.

32. Planning Docs (Advergame):
This is a basic pixel version of the character that I want to use
in my advergame and that will be the main protagonist.

33. Planning Docs (Advergame):
I have since changed my idea about what
my advergame should be and have
created a new proposal form to
correspond with the new concept.

34. Planning Docs (Advergame):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.

35. Planning Docs (Print Advert):
One of my idea’s for a print advert entails a picture of the 3 different Irn-Bru cans with Scottish flags crossed in the
background. There will also be text saying IRN-BRU at the top and ”Scotland's other national drink” on the bottom of the
advert.
I will use the font “Compacta Std Regular” and the colour scheme will be orange and blue with a grey-black background.
The resource list for this advert is as follows:
• Irn-Bru cans.
• Camera to take photos of the cans with.
• Scottish flag.
• Photoshop to make the advert on.

36. Planning Docs (Print Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.

37. Finished Stuff:
Finished pieces to be displayed on your blog.