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Culture in the digital age
evaluation
By maddison meehan
Introduction
• For this project we where
asked to make a
documentary about culture
in the digital age. The
documentary was for BBC 3
and had to be around 10-15
minutes long. The
documentary could be about
anything as long as it relates
back to the topic about how
the digital age can effect our
culture.
Initial
research
After I had researched the BBC I
decided to research different
documentary types. I found out that
there is 6 documentary types, before I
could decide what documentary type
I wanted to make I watched some
existing documentary’s. watching
these documentary's not only helped
me choose what documentary type I
wated to do but it also showed me
how documentary's use b roll to keep
the view engaged.
For my initial research I started by
researching the BBC and finding out who
they what the do and how long they have
been around for. The most useful things that
I found out about the BBC where that each
channel has a different target audience
based on different likes interests and age,
this helped me with my documentary as my
documentary is going to be for BBC 3
knowing this information helped me to think
of a more suitable idea for the BBC 3 target
audience . I found out that the BBC must
inform educate and entertain. This meant
that my documentary was going to have to
be produced in away that would entertain
16-34 (the target audience of BBC 3) year
olds and educate them.
Research into
audience
• after my audience research I put my audience
into 3 separate category’s, these category's
where social grade, psychographics and
demographics.
• I found out that my audiences social grade
was E. this helped with my research as I could
focus my documentary to fir that age range.
• I found out that my audiences psychographics
category was main streamers. Psychographics
helps define a audience based off there life
style choices desires and goals.
• Finally I found out that my audiences is
between 16-18 and over 50% are males this is
the demographics from my research.
It was important to research into my
audience as it would help me make a
documentary that was catered more
towards them. My primary research about
the BBC already told me that the BBC 3s
target audience is between 16-34 however
I still wanted to narrow this down. To do
this I created a questionnaire that would
help me find out different things about my
audience. Using the responses I was able
to find out primary demographic, the
social grade and what psychographics
category my audience would fit in.
Rationale
pitch
• I then explained if I would be sticking
to the codes and conventions of a
documentary and what my unique
selling point is.
• Finally I ended my rationale with
how it would be appealing for the
right audience to do this I used the
example from my audience research
to show how this would be better
made for them. This included talking
about social media in my
documentary which will appeal
people 16-18 to my documentary.
I started my rationale by doing my
ideas for my documentary these
ideas where the rough plan for
what my documentary where going
to include. After this I explained
why my documentary was a good
idea and how it would get my ideas
across to the viewer.
After this I shared how researching
into existing documentaries had
helped benefit me with my research
and what I had learned from
watching them for example using b-
roll to keep the viewer engaged.
Pre
production
Pre production is before the
actual production starts pre
production includes story
boarding, script writing,
getting together a cast and
crew. It also includes risk
assessments location scouting
and resource lists each of
these are essential to do
before the production starts
Story
boarding
It was important to
storyboard my ideas
as it would help when
it came to filming
knowing what type of
shot we where going
to need what
direction people and
the camera are going
to be moving.
Script
writing
I wrote my script on celtx
this website allows you to
make professional scripts.
My script consisted of
around 5 pages. One issue I
had with my script was that
half of my documentary
consist of people answering
questions. I didn’t want to
script the questions as I
wanted to get a genuine
response.
Risk assessments
and location
forms
• Once I had finished my
storyboard and script I then
had to figure out where I
wanted to film. Once I had
decided to film in the
studio, I needed to get
permission and do a risk
assessment to make sure it
was safe to film in this
location.
Personal list
my cast and crew
consisted of two people
each where actors
however they where
never on screen at the
same time so while one
was filming on screen the
other would operate the
second camera.
Resource list
My resource list consisted of a
camera to be able to record my
footage I used two camera as I
wanted two different angles. The
seconds peace of equipment
that I needed was two tripods
for the camera so that the
footage wasn’t Shakey or
unstable. The last equipment
that I needed was a microphone
so that the audio could be
picked up clearly.
Production
My documentary consisted of two parts
about how social media and “cancel
culture” in particular can influence
social media influencers the second part
of my documentary was about how
social media can effect normal every
day people between the ages of 16-18. I
decided to interview people in this age
category as this was the main age range
when I conducted my audience
research. I also wanted to have to
separate view points for the interviews
so I had the first interviewee talk about
positive experiences and the second
was negative experiences.
Production
I filmed my documentary in the
studio with my two cast members. I
used the studio as it had a plain
black backdrop and this would give
my documentary a more
professional feeling. While in the
studio I experimented with different
lights and camera angles such as
mid shot wide shot and a close up. I
used
Production
I filmed my documentary using two
canon dlsr camera. I filmed at 24fps at
1080p.
We also had to lights set up behind the
camera that where angled towards the
interviewee. We had a slight problem
with the lighting as after the lights
where on for 10 minutes they would
dim this resulted in some shots not
been lit as well. Thankfully we noticed
this and solved this issue by turning of
the lights and Turing them back on, this
ensured that the lights where all ways
at the bright capability and that the
actor was always be able to be clearly
seen in the shot.
Post production
• I used premier pro to edit my
documentary, premier pro is an
industry standard editing software
made by adobe. I used a range of
tools such as the razor tool which
can be used to cut down clips. I used
the scale tool when I wanted to
make my clips of images bigger that I
was using mainly for my b-roll. I also
used the position tool move the
image up or down once it had been
zoomed in using the scale tool. I
used thew audio gain tool to
increase the volume of my some of
my clips that where quite quiet. I
also used the speed duration tool to
speed up some clips.
How does this fit the
brief?
My documentary
(https://www.youtube.com/watch?v=B4G6g
DEDgF0&t=34s) fits this brief as it was made
for the BBC 3s target audience which is 16-
34. the BBC also must also entertain educate
and inform, which is what I done by
informing people about social media
influencers and in a entertaining way.
Conclusion
In conclusion my
documentary is about how
social media can effect
different people in positive
and negative ways and how
social media and technology
can have a negative influence
on peoples mental health.

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How Digital Culture Influences Society

  • 1. Culture in the digital age evaluation By maddison meehan
  • 2. Introduction • For this project we where asked to make a documentary about culture in the digital age. The documentary was for BBC 3 and had to be around 10-15 minutes long. The documentary could be about anything as long as it relates back to the topic about how the digital age can effect our culture.
  • 3. Initial research After I had researched the BBC I decided to research different documentary types. I found out that there is 6 documentary types, before I could decide what documentary type I wanted to make I watched some existing documentary’s. watching these documentary's not only helped me choose what documentary type I wated to do but it also showed me how documentary's use b roll to keep the view engaged. For my initial research I started by researching the BBC and finding out who they what the do and how long they have been around for. The most useful things that I found out about the BBC where that each channel has a different target audience based on different likes interests and age, this helped me with my documentary as my documentary is going to be for BBC 3 knowing this information helped me to think of a more suitable idea for the BBC 3 target audience . I found out that the BBC must inform educate and entertain. This meant that my documentary was going to have to be produced in away that would entertain 16-34 (the target audience of BBC 3) year olds and educate them.
  • 4. Research into audience • after my audience research I put my audience into 3 separate category’s, these category's where social grade, psychographics and demographics. • I found out that my audiences social grade was E. this helped with my research as I could focus my documentary to fir that age range. • I found out that my audiences psychographics category was main streamers. Psychographics helps define a audience based off there life style choices desires and goals. • Finally I found out that my audiences is between 16-18 and over 50% are males this is the demographics from my research. It was important to research into my audience as it would help me make a documentary that was catered more towards them. My primary research about the BBC already told me that the BBC 3s target audience is between 16-34 however I still wanted to narrow this down. To do this I created a questionnaire that would help me find out different things about my audience. Using the responses I was able to find out primary demographic, the social grade and what psychographics category my audience would fit in.
  • 5. Rationale pitch • I then explained if I would be sticking to the codes and conventions of a documentary and what my unique selling point is. • Finally I ended my rationale with how it would be appealing for the right audience to do this I used the example from my audience research to show how this would be better made for them. This included talking about social media in my documentary which will appeal people 16-18 to my documentary. I started my rationale by doing my ideas for my documentary these ideas where the rough plan for what my documentary where going to include. After this I explained why my documentary was a good idea and how it would get my ideas across to the viewer. After this I shared how researching into existing documentaries had helped benefit me with my research and what I had learned from watching them for example using b- roll to keep the viewer engaged.
  • 6. Pre production Pre production is before the actual production starts pre production includes story boarding, script writing, getting together a cast and crew. It also includes risk assessments location scouting and resource lists each of these are essential to do before the production starts
  • 7. Story boarding It was important to storyboard my ideas as it would help when it came to filming knowing what type of shot we where going to need what direction people and the camera are going to be moving.
  • 8. Script writing I wrote my script on celtx this website allows you to make professional scripts. My script consisted of around 5 pages. One issue I had with my script was that half of my documentary consist of people answering questions. I didn’t want to script the questions as I wanted to get a genuine response.
  • 9. Risk assessments and location forms • Once I had finished my storyboard and script I then had to figure out where I wanted to film. Once I had decided to film in the studio, I needed to get permission and do a risk assessment to make sure it was safe to film in this location.
  • 10. Personal list my cast and crew consisted of two people each where actors however they where never on screen at the same time so while one was filming on screen the other would operate the second camera.
  • 11. Resource list My resource list consisted of a camera to be able to record my footage I used two camera as I wanted two different angles. The seconds peace of equipment that I needed was two tripods for the camera so that the footage wasn’t Shakey or unstable. The last equipment that I needed was a microphone so that the audio could be picked up clearly.
  • 12. Production My documentary consisted of two parts about how social media and “cancel culture” in particular can influence social media influencers the second part of my documentary was about how social media can effect normal every day people between the ages of 16-18. I decided to interview people in this age category as this was the main age range when I conducted my audience research. I also wanted to have to separate view points for the interviews so I had the first interviewee talk about positive experiences and the second was negative experiences.
  • 13. Production I filmed my documentary in the studio with my two cast members. I used the studio as it had a plain black backdrop and this would give my documentary a more professional feeling. While in the studio I experimented with different lights and camera angles such as mid shot wide shot and a close up. I used
  • 14. Production I filmed my documentary using two canon dlsr camera. I filmed at 24fps at 1080p. We also had to lights set up behind the camera that where angled towards the interviewee. We had a slight problem with the lighting as after the lights where on for 10 minutes they would dim this resulted in some shots not been lit as well. Thankfully we noticed this and solved this issue by turning of the lights and Turing them back on, this ensured that the lights where all ways at the bright capability and that the actor was always be able to be clearly seen in the shot.
  • 15. Post production • I used premier pro to edit my documentary, premier pro is an industry standard editing software made by adobe. I used a range of tools such as the razor tool which can be used to cut down clips. I used the scale tool when I wanted to make my clips of images bigger that I was using mainly for my b-roll. I also used the position tool move the image up or down once it had been zoomed in using the scale tool. I used thew audio gain tool to increase the volume of my some of my clips that where quite quiet. I also used the speed duration tool to speed up some clips.
  • 16. How does this fit the brief? My documentary (https://www.youtube.com/watch?v=B4G6g DEDgF0&t=34s) fits this brief as it was made for the BBC 3s target audience which is 16- 34. the BBC also must also entertain educate and inform, which is what I done by informing people about social media influencers and in a entertaining way.
  • 17. Conclusion In conclusion my documentary is about how social media can effect different people in positive and negative ways and how social media and technology can have a negative influence on peoples mental health.