This document discusses indie pop music. It notes that indie pop is typically seen as oriented towards girls, with pastel colors commonly used. Indie fashion uses bright, eccentric styles to be more individual. Symbols like "+" and "!" are used in indie pop magazines to connect with audiences in an artistic, expressive way. The target audience of indie pop music magazines like NME are typically 16-24 year old students interested in humanitarian/art fields. Indie pop originated as a sub-genre of alternative rock in the UK in the mid-1980s. Popular indie pop artists mentioned include Lana Del Rey, Paloma Faith, Lady Gaga, Bastille, and Imagine Dragons.

1. Indie pop
By Phillipa
Ravensburg

2. Conventions
Pop is typically seen as a girl
orientated genre so colors such as
pink or pastel colors are generally
apparent
Indie music has a very controversial
style, with models wearing bright and
eccentric fashion choices, creating a
more individual style.
Codes
Symbols such as “+” and “!” and
triangles are used to connect with the
audience, indie pop magazine
sometimes have an artistic tendency,
appealing to a more expressive
audience

3. Audience
NME is a music magazine purely devoted to
the indie pop genre, stating on its website
that it has an ‘intensely engaged audience
of 16-24 year OLDS’.
PEOPLE WHO ARE INTERESTED IN THIS
TYPE OF MUSIC
ARE STEREOTYPICALLY STUDENTS
WORKING IN
THE HUMANITARIUMART FIELD.

4. history
O Indie pop is a genre of alternative rock
music that originated in the united
kingdom in the mid 1980s, being a sub-
genre to rock.

5. people
O Lana del rey
O Paloma faith
O Lady gaga
O Bastille
O Imagine dragons
O Gotye
O dev