How affiliates can sell themselves better to merchants. (c) Nadeem Azam, Azam Marketing, www.azam.net

1. The Affiliate Sales Kit - Writing Killer Proposals and Selling Yourself To Merchants

2. Nadeem Azam Recent client wins

4. Hidden campaigns- Higher commissions - Lucrative RFPs

5. 4 Selling Yourself to Advertisers

6. 5 Website

7. 6 Website Logo – 99designs.com Design – do something special Copy and SEO – you will be judged Contact – be easily contactable

8. 7 Social Media

9. 8 Social Media If small business, only maintain one social media presence, otherwise you will probably struggle to update them in the long term Syndicate via Twitterfeed, Ping.fm, HelloTxt Be professional – big brands don’t work with people who come across as prats on Facebook

10. 9 Emails

11. 10 Emails Business email address HTML email Signature Correct English Useful resources: www.emailsignature.eu www.emailreplies.com www.microsoft.com/outlook

12. 11 Emails

13. 12 Digital and Print Literature PDFs Powerpoints Business Cards Presentation Folders Stationary (letter headed paper, compliment slips)

14. 13 Digital and Print Literature PDFs and Powerpoints Generic Overview – who you are, what you do Case Study Proposal Azam Word template example

15. 14 Face-to-Face Presentation

16. 15 Face-to-Face Presentation If meet Affiliate Manager in person, they are more likely to work closer with you (and pay you more $$$s) If based outside South-East England, arrange to come to London once every month or two. Schedule a few meetings Arrange meetings before/after/during conferences like this one Print and bring relevant information Dress one degree smarter than person you are meeting. Shows professionalism and respect

17. Any questions?

18. Further information Website: www.azam.net Blog: www.azam.info Email: nadeem@azam.net