The Hospitality Industry encompasses a variety of services like hotels, food service, recreation, tourist destinations, events etc. The marketing revolves around customer experiences that you offer because there are not many tangible products to provide or showcase. This makes image building pivotal for your growth. With globalization, both business and leisure travel and stays have increased manifold. This multi-billion dollar industry has a large number of big and small players, and to stand out, you need to focus on brand recognition and relationship building. A majority of your customers search for hotels and resorts online. And hence the importance of a good social media presence, search presence and web presence in general. Your website, photo galleries, social profiles and online reviews all matter, and influence decision making.
Read More at http://pixelsutra.com/blog/hospitality-industry-be-the-first-choice-of-customers/
The Transformation of the Hotel Industry from Art to ScienceRobert Rauch
The venerable institution of hospitality has been turning around over the past two decades. The combined impact of shifting demographics and new technologies are the primary catalysts for this metamorphosis. The Internet provides consumers an opportunity to think of the hotels as commodities. Hotels had been lowering prices to gain a competitive advantage from 2009 to 2013 but are now raising prices as quickly as possible, hoping that the music won't stop soon. The many changes occurring today are proof positive that this industry is no longer limited to being an "art." We have officially moved into the John Naisbitt coined "hi tech, hi touch" world. Led by revenue management but now including distribution channel management, social media marketing, Web 2.0 or 3.0, call it what you like and more, this industry has been transformed.
Who owns the customer is one of the biggest questions in hospitality industry. To win in this highly competitive market, you should consider building relationships with your guests. Comprehensive mobile solutions are the answer to that challenge.
The Transformation of the Hotel Industry from Art to ScienceRobert Rauch
The venerable institution of hospitality has been turning around over the past two decades. The combined impact of shifting demographics and new technologies are the primary catalysts for this metamorphosis. The Internet provides consumers an opportunity to think of the hotels as commodities. Hotels had been lowering prices to gain a competitive advantage from 2009 to 2013 but are now raising prices as quickly as possible, hoping that the music won't stop soon. The many changes occurring today are proof positive that this industry is no longer limited to being an "art." We have officially moved into the John Naisbitt coined "hi tech, hi touch" world. Led by revenue management but now including distribution channel management, social media marketing, Web 2.0 or 3.0, call it what you like and more, this industry has been transformed.
Who owns the customer is one of the biggest questions in hospitality industry. To win in this highly competitive market, you should consider building relationships with your guests. Comprehensive mobile solutions are the answer to that challenge.
Skift Report: 14 Global Trends That Will Define Travel in 2014Rafat Ali
At the start of 2014, we’re looking at 14 trends we think will drive travel industry and consumers this year and beyond. Design, user experience, data and ease of travel will define travel trends in 2014, and our 14 trends reflect that.
Here's what travel and hospitality will look like by 2025 as organizations strive to offer endlessly personal and exceedingly convenient services to travelers.
Your guests can become powerful advocates for the experiences you offer. As brand ambassadors they can help you forge loyalty while building brand equity and revenue.
Recognizing your customer and enabling a personalized experience for each individual traveler will drive brand differentiation and create customer loyalty.
Impeccable customer experience is the expectation when it comes to hotels. Palladium Hotel Group has become a leader in hotel innovation and an industry model in delivering fantastic customer experience. Learn Palladium’s digital transformation journey where customer insight is the key to delivering delightful customer experiences and how SAP Hybris is empowering them to gain insights, deliver personalized messages, and fulfilling their customer experience promise. https://www.hybris.com/
Shopping has always been social – whether we’re buying a camera, booking a holiday or renting a car. Since the first transactions in the earliest marketplaces, people bought from people and discussed their decisions with other people.
In 2009, TRAVELCLICK (www.travelclick.com) celebrated its ten year anniversary. Today we\’re the leading provider of ecommerce solutions for hotels, servicing more than 15,000 hotel customers in 140 countries. Our success is reflected in the ability of our hotels to outperform their markets, no matter the economic conditions. And our financial strength and industry focus enable us to consistently deliver world-class solutions, personalized service and insight to all segments of the hospitality industry.TRAVELCLICK provides a continuous flow of high-value online bookings to hotels worldwide. A uniquely comprehensive one-stop solution, TRAVELCLICK offers business intelligence, distribution, and digital agency solutions delivered with personal attention and local market expertise.
With revenue optimization experts in every global market, we help our clients make better business decisions, generate greater demand from the right mix of channels, convert more shoppers to high-value guests, and increase hotel revenue.
Digital marketingbestpracticesfortourism aliciawhalen_ideahatching_totabc2014Alicia Whalen
Digital Marketing Best Practices for Tourism by Alicia Whalen, digital tourism marketing expert, presented at the Thompson Okanagan British Columbia Tourism Marketing Summit.
Engaging International Travelers - Phocuswright/Lionbridge WebinarRobert Cole
Global outbound tourism is on the rise in 2015 after finally recovering from the recession of a few years ago. Travelers are again eager to explore outside their own country's borders – often staying in hotels or resorts. The technological advancements in the lodging landscape, coupled with this global influx of international travelers presents a challenge for today's hospitality providers – how to best engage international travelers.
“How can I get more bookings and more revenue?”
This is the question that every hotelier must answer to keep his business alive. The question is simple, but answering it can be a challenge.
The challenge becomes even greater when you’re immersed in managing the day-to-day operations of your hotel. It’s hard to see the forest for the trees, sometimes – or, for a more appropriate metaphor, it’s hard to see the battlefield when you’re busy in the trenches.
This presentation will briefly lift you out of the trenches by providing you with 18 tips that’ll help you get more bookings and boost your hotel revenue. Take a look at a map of the whole battlefield and find out where your strongest and weakest points are.
Let’s go.
“How can I get more bookings and more revenue?”
This is the question that every hotelier must answer to keep his business alive. The question is simple, but answering it can be a challenge.
The challenge becomes even greater when you’re immersed in managing the day-to-day operations of your hotel. It’s hard to see the forest for the trees, sometimes – or, for a more appropriate metaphor, it’s hard to see the battlefield when you’re busy in the trenches.
This presentation will briefly lift you out of the trenches by providing you with 18 tips that’ll help you get more bookings and boost your hotel revenue. Take a look at a map of the whole battlefield and find out where your strongest and weakest points are.
Let’s go.
Skift Report: 14 Global Trends That Will Define Travel in 2014Rafat Ali
At the start of 2014, we’re looking at 14 trends we think will drive travel industry and consumers this year and beyond. Design, user experience, data and ease of travel will define travel trends in 2014, and our 14 trends reflect that.
Here's what travel and hospitality will look like by 2025 as organizations strive to offer endlessly personal and exceedingly convenient services to travelers.
Your guests can become powerful advocates for the experiences you offer. As brand ambassadors they can help you forge loyalty while building brand equity and revenue.
Recognizing your customer and enabling a personalized experience for each individual traveler will drive brand differentiation and create customer loyalty.
Impeccable customer experience is the expectation when it comes to hotels. Palladium Hotel Group has become a leader in hotel innovation and an industry model in delivering fantastic customer experience. Learn Palladium’s digital transformation journey where customer insight is the key to delivering delightful customer experiences and how SAP Hybris is empowering them to gain insights, deliver personalized messages, and fulfilling their customer experience promise. https://www.hybris.com/
Shopping has always been social – whether we’re buying a camera, booking a holiday or renting a car. Since the first transactions in the earliest marketplaces, people bought from people and discussed their decisions with other people.
In 2009, TRAVELCLICK (www.travelclick.com) celebrated its ten year anniversary. Today we\’re the leading provider of ecommerce solutions for hotels, servicing more than 15,000 hotel customers in 140 countries. Our success is reflected in the ability of our hotels to outperform their markets, no matter the economic conditions. And our financial strength and industry focus enable us to consistently deliver world-class solutions, personalized service and insight to all segments of the hospitality industry.TRAVELCLICK provides a continuous flow of high-value online bookings to hotels worldwide. A uniquely comprehensive one-stop solution, TRAVELCLICK offers business intelligence, distribution, and digital agency solutions delivered with personal attention and local market expertise.
With revenue optimization experts in every global market, we help our clients make better business decisions, generate greater demand from the right mix of channels, convert more shoppers to high-value guests, and increase hotel revenue.
Digital marketingbestpracticesfortourism aliciawhalen_ideahatching_totabc2014Alicia Whalen
Digital Marketing Best Practices for Tourism by Alicia Whalen, digital tourism marketing expert, presented at the Thompson Okanagan British Columbia Tourism Marketing Summit.
Engaging International Travelers - Phocuswright/Lionbridge WebinarRobert Cole
Global outbound tourism is on the rise in 2015 after finally recovering from the recession of a few years ago. Travelers are again eager to explore outside their own country's borders – often staying in hotels or resorts. The technological advancements in the lodging landscape, coupled with this global influx of international travelers presents a challenge for today's hospitality providers – how to best engage international travelers.
“How can I get more bookings and more revenue?”
This is the question that every hotelier must answer to keep his business alive. The question is simple, but answering it can be a challenge.
The challenge becomes even greater when you’re immersed in managing the day-to-day operations of your hotel. It’s hard to see the forest for the trees, sometimes – or, for a more appropriate metaphor, it’s hard to see the battlefield when you’re busy in the trenches.
This presentation will briefly lift you out of the trenches by providing you with 18 tips that’ll help you get more bookings and boost your hotel revenue. Take a look at a map of the whole battlefield and find out where your strongest and weakest points are.
Let’s go.
“How can I get more bookings and more revenue?”
This is the question that every hotelier must answer to keep his business alive. The question is simple, but answering it can be a challenge.
The challenge becomes even greater when you’re immersed in managing the day-to-day operations of your hotel. It’s hard to see the forest for the trees, sometimes – or, for a more appropriate metaphor, it’s hard to see the battlefield when you’re busy in the trenches.
This presentation will briefly lift you out of the trenches by providing you with 18 tips that’ll help you get more bookings and boost your hotel revenue. Take a look at a map of the whole battlefield and find out where your strongest and weakest points are.
Let’s go.
Great Marketing Approach for your Insurance CompanyRajkumar Mushkara
As an insurance company, you face two major challenges. One, your prospects may not realize the importance of insurance and two, you don’t have a tangible product to showcase to them. You can solve both these problems by slightly modifying your marketing approach.
From big data to personalization, a new year brings new advancements in technology and marketing strategy. Learn what hotels and hospitality brands can expect for the year to come.
Content Marketing is key and king and should be channeled well to see robust awareness spread round for both new and existing clients to stay with the business. clients wants things they can trust and build confidence around, these and more will make them look out for best content that will give value.
A practical guide to crafting amazing digital experiencesCaroline Petersen
Don’t roll the dice on customer satisfaction. In this guide, we’ll discuss how to create strategic digital customer experiences that drives lead generation and customer retention.
The mobile world what it means to your social media marketingThomas Clifford
Mobile marketing is all people can talk about these days. By 2014, there will be
more mobile Internet users than desktop internet users. There are so many options vying for your marketing budget these days. What do you do and where do you spend your time and energy? This presentation will shed light on mobile marketing, QR codes and analytics and how it ties into your social media efforts. This will allow you be better educated and do what’s best for you and your customers.
Make Your European Hotel Millennial-Centric – 16 Visual Marketing TechniquesLogo Design Guru
Millennials are redefining the travel industry! But don't think pleasing them is a piece of cake. These guys want something extraordinary - not the usual. As a hotel brand, you need to understand the preferences of the Generation Y crowd and adapt accordingly.
Traits of this generation:
○ They're spontaneous
○ They love adventure
○ They like local stuff
○ Huge fans of pop culture
○ They want out-of-this-world experiences
○ They live in a digital/virtual world
○ They're very expressive
(Make sure they review your hotel with a "thumbs up")
This was a quick insight into what the world of millennials is like.
So how can you amaze them?
Don't go anywhere! Check out our presentation - filled with heaps of visual marketing ideas - that'll surely work. In fact, some hotels have just begun using them.
Stay ahead of the competition.
Improve your ROI.
Attract people from this fraternity.
Make the most out of this millennial era!
Social Media as a Force Multiplier for the Travel IndustryMarc Lefton
This is a modified version of the keynote presentation I gave at the ATCA travel conference in Aruba, 4/2011. Includes more bullet points on visual slides and I removed case studies which need explanation.
Your money doesn’t grow on trees…But it can surely grow in financial institutions like banks! The banking sector is the backbone of our economy. Thus, the importance of banks cannot be overstated.
More Details: http://pixelsutra.com/blog/banking-sector-marketing-tools-that-you-can-bank-upon/
A presentation on the future format of film making and Virtual Production Technology.
The film is a larger-than-life canvas that makes heroes and celebrities. Based on the film scale, the team behind a film varies from 5 to 5000 members. Future technologies help creatives explore their potential to the fullest by making films from a home pc or in their indie studios. Thanks to Virtual Production technology that's helping reduce the cost factors and allowing individuals to get scope for making the films. I coined this kind of film as Hybrid Films.
Special regards to companies like Epic Games and Reallusion that are making flexible tools for creatives. The recent launch of MetaHumans is a big leap that shall store our heroes to stay young forever.
Cheers, and welcome to the world of Hybrid Movies, which's going to make a drastic technological change.
Have you ever wondered about the lost city of Atlantis and its profound connection to our modern world? Ruth Elisabeth Hancock’s podcast, “Visions of Atlantis,” delves deep into this intriguing topic in a captivating conversation with Michael Le Flem, author of the enlightening book titled “Visions of Atlantis.” This podcast episode offers a thought-provoking blend of historical inquiry, esoteric wisdom, and contemporary reflections. Let’s embark on a journey of discovery as we unpack the mysteries of ancient civilizations and their relevance to our present existence.
MRS PUNE 2024 - WINNER AMRUTHAA UTTAM JAGDHANEDK PAGEANT
Amruthaa Uttam Jagdhane, a stunning woman from Pune, has won the esteemed title of Mrs. India 2024, which is given out by the Dk Exhibition. Her journey to this prestigious accomplishment is a confirmation of her faithful assurance, extraordinary gifts, and profound commitment to enabling women.
Care Instructions for Activewear & Swim Suits.pdfsundazesurf80
SunDaze Surf offers top swimwear tips: choose high-quality, UV-protective fabrics to shield your skin. Opt for secure fits that withstand waves and active movement. Bright colors enhance visibility, while adjustable straps ensure comfort. Prioritize styles with good support, like racerbacks or underwire tops, for active beach days. Always rinse swimwear after use to maintain fabric integrity.
Is your favorite ring slipping and sliding on your finger? You're not alone. Must Read this Guide on What To Do If Your Ring Is Too Big as shared by the experts of Andrews Jewelers.
From Stress to Success How Oakland's Corporate Wellness Programs are Cultivat...Kitchen on Fire
Discover how Oakland's innovative corporate wellness initiatives are transforming workplace culture, nurturing the well-being of employees, and fostering a thriving environment. From comprehensive mental health support to flexible work arrangements and holistic wellness workshops, these programs are empowering individuals to navigate stress effectively, leading to increased productivity, satisfaction, and overall success.
La transidentité, un sujet qui fractionne les FrançaisIpsos France
Ipsos, l’une des principales sociétés mondiales d’études de marché dévoile les résultats de son étude Ipsos Global Advisor “Pride 2024”. De ses débuts aux Etats-Unis et désormais dans de très nombreux pays, le mois de juin est traditionnellement consacré aux « Marches des Fiertés » et à des événements festifs autour du concept de Pride. A cette occasion, Ipsos a réalisé une enquête dans vingt-six pays dressant plusieurs constats. Les clivages des opinions entre générations s’accentuent tandis que le soutien à des mesures sociétales et d’inclusion en faveur des LGBT+ notamment transgenres continue de s’effriter.
Johnny Depp Long Hair: A Signature Look Through the Yearsgreendigital
Johnny Depp, synonymous with eclectic roles and unparalleled acting prowess. has also been a significant figure in fashion and style. Johnny Depp long hair is a distinctive trademark among the various elements that define his unique persona. This article delves into the evolution, impact. and cultural significance of Johnny Depp long hair. exploring how it has contributed to his iconic status.
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Introduction
Johnny Depp is an actor known for his chameleon-like ability to transform into a wide range of characters. from the eccentric Captain Jack Sparrow in "Pirates of the Caribbean" to the introspective Edward Scissorhands. His long hair is one constant throughout his evolving roles and public appearances. Johnny Depp long hair is not a style choice but a significant aspect of his identity. contributing to his allure and mystique. This article explores the journey and significance of Johnny Depp long hair. highlighting how it has become integral to his brand.
The Early Years: A Budding Star with Signature Locks
1980s: The Rise of a Young Heartthrob
Johnny Depp's journey in Hollywood began in the 1980s. with his breakout role in the television series "21 Jump Street." During this time, his hair was short, but it was already clear that Depp had a penchant for unique and edgy styles. By the decade's end, Depp started experimenting with longer hair. setting the stage for a lifelong signature.
1990s: From Heartthrob to Icon
The 1990s were transformative for Johnny Depp his career and personal style. Films like "Edward Scissorhands" (1990) and "Benny & Joon" (1993) saw Depp sporting various hair lengths and styles. But, his long, unkempt hair in "What's Eating Gilbert Grape" (1993) began to draw significant attention. This period marked the beginning of Johnny Depp long hair. which became a defining feature of his image.
The Iconic Roles: Hair as a Character Element
Edward Scissorhands (1990)
In "Edward Scissorhands," Johnny Depp's character had a wild and mane that complemented his ethereal and misunderstood persona. This role showcased how long hair Johnny Depp could enhance a character's depth and mystery.
Captain Jack Sparrow: The Pirate with Flowing Locks
One of Johnny Depp's iconic roles is Captain Jack Sparrow from the "Pirates of the Caribbean" series. Sparrow's long, dreadlocked hair symbolised his rebellious and unpredictable nature. The character's look, complete with beads and trinkets woven into his hair. was a collaboration between Depp and the film's costume designers. This style became iconic and influenced fashion trends and Halloween costumes worldwide.
Other Memorable Characters
Depp's long hair has also been featured in other roles, such as Ichabod Crane in "Sleepy Hollow" (1999). and Roux in "Chocolat" (2000). In these films, his hair added a layer of authenticity and depth to his characters. proving that Johnny Depp with long hair is more than a style—it's a storytelling tool.
Off-Screen Influenc
Johnny Depp Long Hair: A Signature Look Through the Years
HOSPITALITY INDUSTRY: BE THE FIRST CHOICE OF CUSTOMERS
1. P I X E L S U T R A
HOSPITALITY
I N D U S T RY
B E T H E F I R S T C H O I C E O F C U S T O M E R S
2.
3. 1
The Hospitality Industry encompasses a
variety of services like hotels, food service,
recreation, tourist destinations, events etc.
The marketing revolves around customer
experiences that you offer because there are
not many tangible products to provide or
showcase. This makes image building pivotal
for your growth. With globalization, both
business and leisure travel and stays have
increased manifold. This multi-billion dollar
industry has a large number of big and small
players, and to stand out, you need to focus
on brand recognition and relationship
building. A majority of your customers
search for hotels and resorts online. And
hence the importance of a good social media
presence, search presence and web presence
in general. Your website, photo galleries,
social profiles and online reviews all matter,
and influence decision making.
INTRODUCTION
HOSPITALITY INDUSTRY: BE THE FIRST CHOICE OF CUSTOMERS
4. BUILD A CATCHY WEBSITE
Great Website :Your website should be mobile-optimised, and the home page should
contain all the important information like offers, search options, a calendar for dates
selection, offers, destinations etc. And of course, it should not look boring and cluttered
– it should be exciting and inviting instead. You may want to check out the websites of
Best Western and Accor Hotels. Since you already know how your customers search
hotels (online), it is wiser to partner with websites like Tripadvisor and Trivago to make
the most of it.
You need to post the best pictures of your property, list all the facilities you provide,
mention the type of rooms available etc. Also, ask your happy customers to post reviews
on such sites. Also, make it a point to reply to negative reviews as well. This goes a long
way in building customer confidence.
2
P I X E L S U T R A
5. A FRIEND IN NEED, A FRIEND INDEED!
Personalization : Personalization is really important – so direct your message to a
person, not a crowd. Keep a tab on the location of your prospects, address them by their
name, monitor their preferences, talk in a language they are most comfortable with, and
know that they need and when. For instance, Red Roof Inn approached the prospects like
a friend in need (and proved itself to be a friend indeed!). They tracked when the flights
were delayed and posted an ad saying, “Stranded at the airport? Come stay with us!”
What an awesome way to grab the opportunity! This resulted in a 60% increase in
bookings across non-branded search campaigns. Your customers carry their mobile with
them almost everywhere! Moreover, they are engrossed in checking updates on their
phone. Mobile apps provide your customers a convenient and handy experience while
searching and booking hotels. Design a wonderful app and then, encourage your
prospects to download and use it. Once they have your app, you can keep them engaged
with timely and relevant notifications that might interest them (refrain from overdoing it).
Now you can be rest assured that they will check out your app before taking a decision
about the next travel or stay. It is also important to update your app regularly and fix the
bugs, if any.
3
HOSPITALITY INDUSTRY: BE THE FIRST CHOICE OF CUSTOMERS
6. WHO NEVER FALLS FOR TAKEAWAYS!?
Gamification: You can also use gamification to engage more users. Give away rewards
point or free stays on referral or bookings through the app. All the renowned brands like
Choice Hotels, Marriott and Ritz-Carlton have well-designed apps.
VIDEOS TRIGGER!
Videos: In the marketing and advertising world, the power of videos is immense! Videos
can be incredibly engaging. For instance, the following video by Four Seasons Hotels and
Resorts will make you feel like leaving your office and going for a holiday as soon as
possible:
4
P I X E L S U T R A
7. You can also introduce your brand through videos. Videos can easily tell facts and
figures without sounding boring. They are also great at conveying emotional and exciting
moments.
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Feel Welcome
Experience the Extraordinary
5
h t t p s : / /
www.youtube.com/
w a t c h ?
v=YOnXuDWL2Qs
HOSPITALITY INDUSTRY: BE THE FIRST CHOICE OF CUSTOMERS
8. You can also include celebrities in your videos to endorse your brand. For instance, a
video from Starwood featured Lewis Hamilton. Being an expert in your field, you can also
share some helpful tips and hacks with your customers through videos. For instance, Best
Western has this series of travel hack videos. You can also think out of the box and
come up with something unique, to make your customers fall in love with you:
Events: Wedding, events, photoshoot, tourist destinations etc. are very important for the
Hospitality Industry. You can showcase how a wedding or conference organized by you
looks like. You can also attract more tourist to the destinations where your hotels are
located. Show them all the attractions and activities they might miss if they don’t visit.
Best Western has a series of videos called “Destination Travel Inspiration”, which takes
you through various locations and their beauty.
SHOW ‘EM WHAT THEY ARE MISSING
Wasn’t it a very pure, natural video, that too loaded with cuteness?
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iiiiiiiiii
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P I X E L S U T R A
Travel Kid Interviews - What's the BEST Summer Vacation?
9. The above video not only provides you the glimpse of the wonderful city of Los Angeles
but also jazzes up your mood with the upbeat music. Plus, there is a cleverly placed
annotation to download the app. Corporate Films can be used to take the viewers
through your facilities and infrastructure. You can also brief them about your mission,
core values, strengths, achievements etc. You may even share your yearly report with
the world through a video like this one.
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iiiiiiiiii
h t t p s : / /
www.youtube.com/
watch?v=rRF3rVimGzk
InterContinental Brand Film
Four Seasons Hotel Los Angeles - Welcome to LA!
7
HOSPITALITY INDUSTRY: BE THE FIRST CHOICE OF CUSTOMERS
10. THE MEETING POINT!
Creating wonderful videos is one thing, and sharing them on the right platforms is
another. Your prospects will not come looking for you at your hotel. You have to reach out
to them and be discovered at places where they hang out often. Yes, we are talking about
social media!
Images, GIFs and videos go a long way in attracting more audience. Give them a taste of
what it is to be at your hotel.
8
P I X E L S U T R A
11. YOU NEED THAT RAPPORT!
Involve your fans and followers by asking them questions and holding contests. If
someone posts something about you (positive or negative), try your best to acknowledge
their feedback. Of course, you can feel proud about a good feedback and share it with the
world.
Keep your fans and followers informed about the ongoing and upcoming events at your
hotels and resorts. Tell them how happening your place is!
9
HOSPITALITY INDUSTRY: BE THE FIRST CHOICE OF CUSTOMERS
12. Always promote the discounts or offers that are going on, because more the number of
people who know about it, the better.
LinkedIn: Utilize your LinkedIn page for business oriented talks. You can share
information about the awards you received, the ranking of your brand, mergers,
expansions, employment news, CSR activities etc.
LINKEDIN ⼀一 USE IT TO THE FULLEST
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P I X E L S U T R A
13. Campaigns: Another way to get attention is by launching campaigns. You need to
design your campaigns strategically and post about them on social media to make it
work. Airbnb is really good with campaigns. Airbnb collaborated with The Art Institute of
Chicago to recreate Van Gogh’s famous bedroom. The campaign resulted in increased
publicity for both, Art Institute of Chicago and Airbnb.
Since you want to be seen as a knowledge leader in your field, you can also share your
business insights and panel discussions on Linkedin. Share those mind-blowing images
on Instagram and please your young followers. Get some inspiration from the Instagram
profiles of Four seasons, Marriott, Choice Hotels and Intercontinental.
BE AN ACTIVE CAMPAIGNER!
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iiiiiiiiiiiiiiiiiii
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HOSPITALITY INDUSTRY: BE THE FIRST CHOICE OF CUSTOMERS
14. Immersive Experiences: Want to do something unique for your customers? Well,
Virtual Reality (VR) and Augmented Reality (AR) can help you steal the show! AR and VR
are among the newest technologies on the block. Marriott hotels introduced an In-Room
Virtual Reality Travel Experience called “VRoom Service” for their customers. Such
innovations attract attention, engage customers, create memorable moments for them
and build your image as a technologically advanced brand. Best Western Hotels offer
Virtual reality videos of their various locations. It clearly shows that the hotel is trying its
best to bring customers closer.
GIVE AN IMMERSIVE EXPERIENCE
VR videos offer an immersive experience, just like an actual visit. Such videos also help
your prospects understand your services better and take better decisions. Augmented
Reality is an interesting technology that overlays information on whatever is being
captured by the user’s camera. So, you can provide your customers with unique menu
cards, information about nearby places to explore and navigation to the desired
destination.
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iiiiiiiiiiiiiiiiiiii
Best Western The Plaza Hotel 360 VR
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P I X E L S U T R A
15. Undoubtedly, videos, website and social media content, AR and VR can provide you with
the visibility and recognition you need. For more detailed discussions on brand building,
email us at hello@pixelsutra.com. We will be happy to partner with you.
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Demo of AR components for the Enlightened Hospitality Group Social Dining App
13
HOSPITALITY INDUSTRY: BE THE FIRST CHOICE OF CUSTOMERS
16. !16
Level 5, Diyasree, Plot #97, Gafoor Nagar,
Madhapur, Hyderabad, India, 500081.
www.pixelsutra.com
P I X E L S U T R A
For more thought provoking articles on Design, Marketing and Interactive Experiences,
do check us out on pixelsutra.com/blog