Brentwood/Cool Springs Chamber Of Commerce 12-9-08

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The document discusses lessons that small businesses can learn from Barack Obama's successful use of social media in his presidential campaign. It provides tips on using social media platforms like blogs, microblogging, and social networks to connect with potential customers and drive traffic to a business website. The document also emphasizes measuring the results of social media efforts and integrating social media strategies with other areas like search engine optimization, lead capture, and sales.

Business News & Politics Technology

Social Media Lessons for Small Business

Brent Leary &
David Bullock

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Social Media - Microblogging

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Example Of MicroBlogging

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Social Media – Ask Questions To Connect

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Social Media – SMS/Text Messaging

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Real World Impact

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Real Networking : Student Project

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Social Media – Real Opportunity

• Black Enterprise November 2008
• BarCamp Nashville 2008
• Webinar UVA
• Book In Progress
• Meeting Co-founder FedEx
• Chamber Of Commerce
• Sponsorships
• Seminars…

www.Barack20.com (615) 867-3424 info@barack20.com

Social Media : Next Steps

• Use One Social Media Platform
• Web Business Readiness Assessment
• Website Business Integration
• Search Engine Optimization
• Lead Capture
• Sales Process Design
• www.DavidBullock.com (170 Posts) Blog

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For More Information

Barack 2.0: Barack Obama’s Social Media Lessons for Business
www.Barack20.com

Brent Leary
www.BrentLeary.com

David Bullock
www.DavidBullock.com

Contact
(615) 867-3424
info@barack20.com

www.Barack20.com (615) 867-3424 info@barack20.com

About Us
Brent Leary and David Bullock are the creators of Barack 2.0 (www.Barack20.com), a website dedicated to
analyzing the Obama campaign's use of social media from a small business perspective. The two were recently
featured in Black Enterprise magazine for their coverage of Obama's technology moves.

Brent Leary is a crm industry analyst, advisor, speaker and award winning blogger. He is co-founder and Partner
of CRM Essentials LLC, an Atlanta based CRM advisory firm covering tools and strategies for improving business
relationships. Recognized by InsideCRM as one of 2007's 25 most influential industry leaders, Leary also
received CRM Magazine's Most Influential Leader Award in 2004. He serves on the national board of the CRM
Association, and as a subject matter expert for the Small Business Technology Task Force. He's been quoted in
several national business publications, including the Wall Street Journal, Newsweek and Entrepreneur magazine.
Leary writes regular online columns for Inc. and Black Enterprise magazines, as well as his monthly Technology
for Business column for the Atlanta Tribune, and hosts the popular Technology For Business $ake radio program.

David Bullock is President and Owner of White Bullock Group, a business development firm. David is a degreed
mechanical engineer with a thorough understanding of process control. A switch to sales resulted in over $100
million worth of goods and services sold in a seven-year period. The process design and sales experience came
together in his work with Dr. James Kowalick as a certified TRIZ/Taguchi Ad Optimization Specialist. David has
created very effective combinations of processes that lead to increased sales by up to 300%. His unique
approach and proven success have made him an authority among internet marketing and business development
experts. David has been featured in Black Enterprise Magazine and Direct Marketing News. Technical Editor
for The Adwords For Dummies book. Also, he is a regular contributor The NetEffect Magazine. Recently, David
was recognized as one of the 50 Most Powerful and Influential Men in Social Media.

www.Barack20.com (615) 867-3424 info@barack20.com

This document outlines a content marketing process that focuses on earning traffic rather than just spending money. It involves setting objectives, researching keywords and existing content, analyzing data, creating content, publishing it, promoting it, and updating it over time. The process emphasizes gathering data on topics, finding authoritative authors, analyzing internal and external information, seeding content to target sites and influencers, and continually improving content. The goal is to earn traffic through high-quality content rather than just spending money on distribution.

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Brentwood/Cool Springs Chamber Of Commerce 12-9-08

1. Social Media Lessons for Small Business Brent Leary & David Bullock www.Barack20.com (615) 867-3424 info@barack20.com

2. Social CRM : Are You Connected www.Barack20.com (615) 867-3424 info@barack20.com

3. Social Media – The Blog & The Story www.Barack20.com (615) 867-3424 info@barack20.com

4. Social Media - Microblogging www.Barack20.com (615) 867-3424 info@barack20.com

5. Social Media – MicroBlogging Primer www.Barack20.com (615) 867-3424 info@barack20.com

6. Tracking Your Promotional www.Barack20.com (615) 867-3424 info@barack20.com

7. Example Of MicroBlogging www.Barack20.com (615) 867-3424 info@barack20.com

8. Real Networking : Get Them Offline www.Barack20.com (615) 867-3424 info@barack20.com

9. Real Networking : Get Them Offline www.Barack20.com (615) 867-3424 info@barack20.com

10. LinkedIn : My LinkedIn Story • Advisor For Wall St. – Janus Fund – $350/Hr. Robotics Consulting • YouTube to LinkedIn – Pentagon Advisor www.Barack20.com (615) 867-3424 info@barack20.com

11. Social Media – Ask Questions To Connect www.Barack20.com (615) 867-3424 info@barack20.com

12. Social Media – SMS/Text Messaging www.Barack20.com (615) 867-3424 info@barack20.com

13. Social CRM : Search Engine Positioning www.Barack20.com (615) 867-3424 info@barack20.com

14. Social Media For Traffic – Wealth In Numbers www.Barack20.com (615) 867-3424 info@barack20.com

15. Social CRM : Traffic Ratio www.Barack20.com (615) 867-3424 info@barack20.com

16. Social CRM : Referring Traffic www.Barack20.com (615) 867-3424 info@barack20.com

17. Real World Impact www.Barack20.com (615) 867-3424 info@barack20.com

18. Real Networking : Get Them Offline www.Barack20.com (615) 867-3424 info@barack20.com

19. Real Networking : Student Project www.Barack20.com (615) 867-3424 info@barack20.com

20. Real Networking : Get Them Offline www.Barack20.com (615) 867-3424 info@barack20.com

21. Real Networking : Get Them Offline www.Barack20.com (615) 867-3424 info@barack20.com

22. Social Media – Real Opportunity • Black Enterprise November 2008 • BarCamp Nashville 2008 • Webinar UVA • Book In Progress • Meeting Co-founder FedEx • Chamber Of Commerce • Sponsorships • Seminars… www.Barack20.com (615) 867-3424 info@barack20.com

23. Social Media : Next Steps • Use One Social Media Platform • Web Business Readiness Assessment • Website Business Integration • Search Engine Optimization • Lead Capture • Sales Process Design • www.DavidBullock.com (170 Posts) Blog www.Barack20.com (615) 867-3424 info@barack20.com

24. For More Information Barack 2.0: Barack Obama’s Social Media Lessons for Business www.Barack20.com Brent Leary www.BrentLeary.com David Bullock www.DavidBullock.com Contact (615) 867-3424 info@barack20.com www.Barack20.com (615) 867-3424 info@barack20.com

25. About Us Brent Leary and David Bullock are the creators of Barack 2.0 (www.Barack20.com), a website dedicated to analyzing the Obama campaign's use of social media from a small business perspective. The two were recently featured in Black Enterprise magazine for their coverage of Obama's technology moves. Brent Leary is a crm industry analyst, advisor, speaker and award winning blogger. He is co-founder and Partner of CRM Essentials LLC, an Atlanta based CRM advisory firm covering tools and strategies for improving business relationships. Recognized by InsideCRM as one of 2007's 25 most influential industry leaders, Leary also received CRM Magazine's Most Influential Leader Award in 2004. He serves on the national board of the CRM Association, and as a subject matter expert for the Small Business Technology Task Force. He's been quoted in several national business publications, including the Wall Street Journal, Newsweek and Entrepreneur magazine. Leary writes regular online columns for Inc. and Black Enterprise magazines, as well as his monthly Technology for Business column for the Atlanta Tribune, and hosts the popular Technology For Business $ake radio program. David Bullock is President and Owner of White Bullock Group, a business development firm. David is a degreed mechanical engineer with a thorough understanding of process control. A switch to sales resulted in over $100 million worth of goods and services sold in a seven-year period. The process design and sales experience came together in his work with Dr. James Kowalick as a certified TRIZ/Taguchi Ad Optimization Specialist. David has created very effective combinations of processes that lead to increased sales by up to 300%. His unique approach and proven success have made him an authority among internet marketing and business development experts. David has been featured in Black Enterprise Magazine and Direct Marketing News. Technical Editor for The Adwords For Dummies book. Also, he is a regular contributor The NetEffect Magazine. Recently, David was recognized as one of the 50 Most Powerful and Influential Men in Social Media. www.Barack20.com (615) 867-3424 info@barack20.com

Brentwood/Cool Springs Chamber Of Commerce 12-9-08

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