The document discusses the UN Guiding Principles on Business and Human Rights (Ruggie Principles), which are a set of universal standards for preventing companies from violating human rights and ensuring remedies. While not legally binding, they provide universally applicable benchmarks that any company can be measured against, potentially facing legal, reputational, or operational risks if not following them. The principles apply to how businesses can directly, indirectly, or through their associations violate human rights like human trafficking. Companies should understand where the principles apply regarding trafficking and implement policies, due diligence, supply chain management and other practices to prevent and remedy violations.