A SCIENCE SOCIAL MEDIA NETWORK FOR JATROPHA-CURCAS RESEARCH AND DEVELOPMENT. EMPOWERING THE POOR RURAL

1. THE INVISIBLE POWER!

2. Marie
Curie?
Albert
Einstein?
Stephen
Hawking!
Stephen
Hawking!
WHERE IS IT?

3. • As developing countries face
increasing local demand for energy
in rural areas, they also must deal
with both economic and
environmental pressure on
agricultural lands in general.
• The possibility of growing energy
crops such as Jatropha curcas L. has
the potential to enable smallholder
farmers, producers and processors
to cope with these pressures
OUR CHALLENGE

4. • Jatropha has a number of strengths: the oil
is highly suitable for producing biodiesel but
can also be used directly to power suitably
adapted diesel engines and to provide light
and heat for cooking
• it is fast growing and quick to start bearing
fruit, and the seed is storable making it
suited to cultivation in remote areas. It can
be fertilizer, medical use, animal feed.
Jatropha biofuel production could be especially beneficial to poor
producers, particularly in semi-arid, remote areas that have little opportunity
for alternative farming strategies, few alternative livelihood options and
increasing environmental degradation.
JATROPHA BENEFITS

5. • Almost 2.5 billion people in
developing countries earn their
livelihoods from agriculture. Of
these, 900 million live below the
poverty line of USD 1.00 a day.
• Agriculture directly employs 1.3
billion people, or 40 percent of the
global labour force, yet agriculture
only contributes around 4 percent
of global GDP (some USD 1.6
trillion).
WE CAN CHANGE THE SCENARIO!
BIOFUELS: AN OPPORTUNITY FOR RURAL
POOR

6. • The link between poverty
alleviation and energy
provision makes it critical to
consider both when looking
toward rural development.
• Availability of local energy
and farm power is
fundamental to intensifying
agriculture, and agricultural
development is essential to
poverty alleviation
POVERTY ALLEVIATION X
POVERTY

7. • However, many of
the actual
investments and
policy decisions on
developing jatropha
as an oil crop have
been made without
the backing of
sufficient science-
based knowledge.
OUR CHALLENGE
That is where science collaboration is essential!

8. Online communication has the potential to affect democratisation, through fast
and inexpensive dissemination of information, increased channels, increased
numbers of voices and more interactivity.
"The scientific community needs to
understand what ethical
practitioners of public relations
have long known: trust is not about
information; it’s about dialogue and
transparency“
Rick E. Borchelt, Lynne T . Friedmann, &
Earle Holland
VOICES AND INTERACTIVITY

9. The Internet is no longer the Worldwide Web of
Computers to be the World Wide Web of People
9
The Law of The Few: “The answer is that the success of any kind of social
epidemic is heavily dependent on the involvement of people with a particular
and rare set of social gifts.” Malcolm Gladwell, the Tipping Point
EMPOWERING
PEOPLE

10. 10
BEFORE: MASS COMUNICATION
NOW: SOCIAL MEDIA
CONTENTS PRODUCTION AUDIENCE
NETWORK
communication has changed...
Technology is shifting the power away from
the editors, the publishers, the
establishment, the media elite. Now it’s
the people who are in control.
Rupert Murdoch, Global Media Entrepreneur

11. “Individual
commitment
to a group
effort –
that is what
makes a team
work, a
company
work, a society
work, a
civilization
work.”
Vince Lombard

12. Collaboration challenge: to enable a
dispersed team to coordinate its
actions to achieve a shared goal.
Photo Credit:

13. ACT -
changing, inno
vating after
learning from
users
experiences.
LISTEN:
people
ideas, sugg
estions, pro
posal, dem
ands
ENGAGE, peopl
e
informing, com
municating, inv
olving them
directly in the
activities of the
community
BIOVALE NETWORK STRATEGIES

14. 14
SOCIAL MEDIA TOOLS OF THE WEB 2.0
Social Media describes the
technologies and practices in
the Internet that people use
to
communicate, inform, integra
te and collaborate.
Social media may use
different ways of
communication such as
texts, videos, images.
These Web sites usually use
technologies as
blogs, message
board, podcasts, wikis
allowing the users to interact
with a friendly and pleasing
interface.

15. WEB 2.0 IS ABOUT PEOPLE
BROADBAND
MOBILITYWeb 2.0WEB SERVICES
But in
truth, social
software isn’t
really about
the tools.
It’s about what
the tools let
users do and
the business
problems the
tools address.
JakobNielsen,
Usability Guru

16. IT IS ABOUT ONLINE COMMUNICATION

18. YOU ARE THE CENTRAL NODE
Online social network are
organized around some
central nodes .
They grow through the
principle of «preferential
attachment»:
The more a node has
connections, the more
chance it has to add new
connections, the more
chance to
interact, learn, share, give,
get.

20. 20
“Creating a vibrant community is all about
creating a critical mass of good minds and
spurring them to spark off each other.” Barry
Liberty]John Spector
“The value of a group-forming network
Increases exponentially...
Its implications are profound.”
YOU ARE THE MISSING LINK

21. CONNECT AND SHARE

22. CREATE AND BROAD CAST

23. REGISTER. GET
INVOLVED.
www.jatrophanetwork.ning.com
biovaleminas@gmail.com