McLuhan argues that electronic media like telephones, television, computers, and the internet have connected people globally by allowing instant communication across vast distances. Through these media, people can now see and hear events happening thousands of miles away as quickly as local events. According to McLuhan, this speed of communication through electronic media allows people to react to global issues as quickly as they can communicate face to face, making the world feel like a single, global village.

2. McLuhan - 1960
• The rapidity of communication through electric media echoes the
speed of the senses.
• Through media such as the telephone, television and more recently
the personal computer and the 'Internet', we are increasingly linked
together across the globe and this has enabled us to connect with
people at the other side of the world as quickly as it takes us to
contact and converse with those who inhabit the same physical
space (i.e the people that live in the same village).
• We can now hear and see events that take place thousands of miles
away in a matter of seconds, often quicker than we hear of events
in our own villages or even families.
• McLuhan argues that it is the speed of these electronic media that
allow us to act and react to global issues at the same speed as
normal face to face verbal communication.

3. McLuhan 1960
• As he writes: ‘“Time” has ceased, 'space' has
vanished. We now live in a global village... a
simultaneous happening’ (1967: p.63).
• Globalization would be the product of society
being ‘increasingly mediated’.

4. Essentially
• McLuhan argues that we can only consume
media products like film, tv and music that
isn’t produced nationally if we know they are
there to watch, listen and buy.
• But globalisation cannot work without the
media raising awareness of it.
• This means that due to media, we inhabit one
big global village.

5. Your first research task
• Go to Fox News or bbc news and click on
world.
• Find stories that support McLuhan’s ‘Global
Village’ theory.
• Try to find the sources of the stories (Locals?
Online? Reporters?)
• Note these down in your case study notes.

6. Moores 2005
• Globalization does not marginalize our
interest in national or local issues but instead
makes our ideas instantaneously pluralized so
we can virtually visit lots of individual places
rather than experiencing one homogenous
‘world’.

7. Essentially
• Moores argues that it’s not that we no longer
care about local or national culture, it’s that
local and national cultures are pluralised.
• This means that when we consume other
culture’s media – we ‘visit’ that other culture.

8. Virtual Visit
• Return to your news stories.
• What evidence do you now have that we are
“virtually visiting” these worlds rather than
being part of them.
• Check: language, images, sources.

9. Moores vs McLuhan
• Moores • McLuhan