Magical Moments Concierge offers family planning and event planning services to help overworked families create magical moments and spend quality time together by taking stress of planning off their plates. They propose packages such as hourly concierge services, classes and experiences for families on a budget as well as higher-end packages including catered meals and costumes. The business model incorporates partnering with local professionals to provide educational experiences for families as part of magical moments.

1. Customer Pitch
Presentation
E n t r e p r e n e u r s h i p I M B A X
M Y A K . D O U G L A S
P r o f e s s o r G r e g B e r r y

2. Magical Moments
Concierge

3. Sound Familiar?
- I am a 40+ career driven professional who doesn’t
know how to manage my time outside the office.
- As a married man and father, my children often get
the brunt end of my energy.
- I’ve expended all my energy at work and even at
home, I find it hard to stay on top of my to-do list.

4. The Problem?
• Families seem to have less time these days
to really spend valuable time with each
other. Between two working parents,
children in after school activities and social
media/entertainment taking the place of
dinner time and family time, intimate family
experiences are few and far between.

5. Our Golden Circle
Concierge
family and
event planner
Builds magical
experiences
through family
and event
planning
To bring
families
together and
help them to
build lasting,
magical
moments and
maximize
their time

6. How About This?
AC CO RDI N G TO T HE B UREAU O F L AB O R
STAT I STI CS
- AS O F 2 0 1 0 , T HE AV ERAGE AMERI C AN
WAS LI MI TED TO 5. 2 HOURS OF LEI SURE
T I ME PER DAY, I N C LUDI N G T HEI R
HO US EHO L D AC T I V I T I ES
ACCORDI NG TO THE AMERI CAN STRESS
I N ST I T UTE:
- WO R K S T R E S S C A U S E S 1 0 % O F S T R E S S
- S T R E S S I S T H E B A S I C C A U S E O F 6 0 % O F
A L L H U M A N C A U S E S A N D D I S E A S E S

7. WHAT WE DO
• Our services seek to help families eliminate the
stress that can come with trying to plan, structure
and streamline their everyday and help them create
magical moments through family event planning
• Our demographic is families in the Philadelphia
and surrounding areas, with two-working parents
that have an annual income of $100,000 or more
and need help maximizing their time (planning)
and creating magical moments.

8. Not Convinced? Well, does this
sound like you?
- Between the business organizations I am apart of and the country
club gatherings, this accounts for 15% of my time monthly, with
about 68% going to things pertaining to my career and workplace
gatherings. The last 17% goes to family gatherings – which half
the time, I’m too exhausted to enjoy and can’t remember
- Not to mention, my wife is a career professional as well and our
to-do list exceeds the pair of hands we have on deck. In fact, it
exceeds it and most of the things on the list don’t get done. Those
that do get done aren’t the “priority”.
- WE ARE STRESSED!

9. STRESSED?

10. Survey Monkey Results

11. Testing the market
c

12. Basic Family Concierge
Services
Hourly Concierge Services:
$60/hour for you and your family to experience a more structured
and committed lifestyle.
Services include:
Family Task Organizing and Planning
• Great for weekly and monthly planning
• Great for families with children in multiple after school activities
• Great for families where both parents work different times of the
day (one in the morning, one at night, etc.)

13. Packages
Middle Class on a Budget Option
– $20-25/hour experiences (two hour minimum)
– Classes must have a minimum of 20 enrollees (parents and children)
– Classes Taught: Cooking, Sewing, Costume Design, Jewelry Design,
Video Game Experiences (Wii), Event Planning, etc.
$300 Book Experience
– Book creation with recorded voice
– Includes writing and basic illustration (clip art)
– Your voice sent to us reading the book for your child
– $500 for illustrated option

14. Packages Continued…
$800+ Package
– Include 5-8 hours of planning
– A special moment inside your home for a family of three
– Catered food (chef experience)
– Two different costume options (if needed)
$1000+ Package
– 10-12 hours of planning
– A magical experience with a family of four-five
– Three costume options (if needed)
– catered dinner (chef experience)
*Customized Packages available

15. Research
• TED talks
“… decency, a work
ethic, love– and let
happiness and self-
esteem take care of
themselves...”
“…with the smallest
investment in the right
place, you can radically
transform the quality of
your relationships and
your life...”
“Make the family happier:
First, adapt all the time;
Second, empower your
children; Third, tell your
story.”

16. Business Model - Multi-Sided
● Key Partners lead to an educational spin
● New Value Proposition: Building family connections
by providing a learning experience as well as a
magical one
● Key Partners can include professional chefs, dance
teachers, artists, writers, professional athletes
● New infrastructure: online parenting resources -
Books, blogs, professional meetings
● Using celebrity endorsements as advertisers
● Granting discounts for future services with
professionals
Takeaways:
● Disruptive business model: opportunity (IDEO WAYS TO GROW) providing parents and children
with educational resources to continue their path down a more connective journey

17. VALUE
PROPOSITIONS
CHANNELS
CUSTOMER
RELATIONSHIPS
CUSTOMER
SEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEY
PARTNERS
KEY
RESOURCES
KEY
ACTIVITIES
Final Business Model Canvas (Multi-sided)
Building family
connections by
providing a
learning
experience as well
as a magical one
Building unity and
structure through
family planning
• Office/Technology Maintenance Cost
(computer, phone, etc.)
• Intern hourly wage ($10/hour)
• Marketing/Advertising
• Professionals
and their
“Homes”
(artists, chefs,
language
instructors, etc.)
• Local restaurants
and businesses
(for occasional
events outside
the home)
• High Profile
Endorsers (local
politicians, local
celebrity, etc.)
• Basic Family Planning ($60/hour with a four
hour minimum); families pay upfront
• Magical Moment Planning (deposit required,
all cost covered by family)
• Interns
• Props and
materials needed
for family events
• Home office
(conducive,
healthy
environment)
• Networking with
executives
• Connecting with
platforms/resources
designed for military
personnel)
• Keeping a strong
social media presence
Referrals and Monthly
Package Retainers
Building Activity
Oriented Hourly
Packages
Straight to the Sale
(Pitch and Profit)
• Social Media Ads
(coupon offers)
• Free online
resource center
• Our website (with
visual
testimonials)
Families with
disposable
income and an
annual salary of
$100,000 or
more
Military families
with an annual
income of
$85,000 or
more
Middle class
families on a
budget

18. Direct
Competitors
• The Party Concierge - A party planning service that helps people from
planning to clean up.
• Center City Concierge - A service that focuses on personal and business
services.
• Schleppers Philadelphia - A one woman, concierge business that helps
with errands, pet care, wedding coordinating and other tasks.
These concierge services charge anywhere from $45-70/hour and although
they all focus on maximizing time in some way, one is niche with a focus on
party planning, the others focus on personal and business errands. Magical
Moments is niche with a focus on family unity and building bonds through
basic family planning and event planning.

19. Our Blue Ocean Strategy
Solution…
• Valuable – bringing families
back to the dinner table and
helping them build unity and
create magical moments
• Desirable – people desire
having better relationships
with their family without
feeling like they have to give
something up
• Feasible – a service based
business that shows
profitability upfront with a
strong return on investment
for the family
Magical Moments
Concierge
Reduce/Eliminating
Travel/Cost
Improve/Increase
Intimate experience
New to Industry
One stop shop
family concierge
Raise Above Industry
Standards
Making technology a
last resort

20. Conclusion
Concierge businesses are about service
excellence. Magical Moments Concierge not
only provides a magnificent one of a kind
experience, we want to provide your family with
the resources you need to continue to grow
together on an ongoing basis.