The document discusses the psychological effects that different colors can have on humans. Red is stimulating and can increase heart rate, while blue has calming effects. Orange increases oxygen flow to the brain and appetite. Yellow enhances concentration but can cause irritability. Green improves vision and relaxes people. Pink is tranquilizing but can diminish logical thinking. White implies innocence, brown conveys warmth, and black suggests authority or rebellion. However, cultural differences and individual experiences can impact how colors affect each person.

2. • Red is an incredibly
intense color, it
stimulates the heart
and breathing to
increase pace
• Red cars are popular
targets of thieves
• Red can cause you to
feel hunger

3. • Orange can make
you feel enthusiastic
• It can increase your
appetite
• Orange increases the
oxygen flow to the
brain

4. • Yellow can cause people
to lose their tempers
• Yellow makes babies
cry, and is hard for the
eye to take in
• Yellow also enhances
concentration
• It speeds metabolism

5. • Green can improve
vision and is easy on the
eye
• Green also relaxes
people, this is the
reason actors wait in
“green rooms” before
appearing on television
• Though Green is
relaxing it is said to
bring bad luck
• Humans see more
shades of green than
any other color.

6. • Blue causes the
opposite affects as
red.
• Blue causes the body
to release calming
chemicals and
relaxes people
• Slows heart rate and
lowers body
temperature

7. • Pink is a tranquilizing
and romantic color
• Sports teams often
paint the opposing
teams locker rooms
pink to make them
loose energy
• Can cause you to
abandon logic thinking
and become sensitive

8. • White makes people
feel a sense of
innocence and
purity

9. • Brown is calming
• Brown can convey
sadness and
isolation
• It can also cause a
sense of warmth,
comfort, and
security

10. • Shows authority and
power
• Implies submission
• Priests wear black to
signify submission to
god
• Black also suggests
aloofness or evil
• Can cause one to feel
rebelliousness

11. • Not all of these colors are
associated with the same
emotions around the world.
Some cultures respond
differently to different colors.
• Most of the preceding
information is true for most
American people, though some
people will respond differently
based upon events and
memories in their background.
Therefore psychological effects
of colors can vary on an
individual basis.
• Sub-conscious effects are
usually the same for all people.
• Sub-conscious effects such as :
Appetite changes associated
with red
The healing effects of green
Loss of energy associated with
pink.
The increase of blood and
oxygen flow to the brain
associated with Orange