Real Life Examples of How Color Affects Our Perceptions of Reality
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In the magical world of design, colors play a very important role. When creating a brand guide for your business, it's essential to pick the right colors early on. Understanding the psychological effects of colors is a great starting point. But your efforts shouldn’t stop there! There are perceptions associated with color that go much deeper than the common things we know about them. Read more at https://visme.co/blog/color-meanings/#lXGT4GKWggrqWyDc.99
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Real Life Examples of How Color Affects Our Perceptions of Reality
- 2. There are perceptions associated with color that go much deeper than color psychology and the common things we know about them. The context and the product or service they are associated with also have a lot to do with the effect they have on the beholder. Here are some positive and negative effects of colors.
- 3. Black Positive effects Negative effects Wearing black business attire makes people feel confident and also look confident and successful Black clothing can sometimes feel brooding or depressed Black products look expensive, fancy and sophisticated Black packaging looks sophisticated Black packaging can feel heavy Black sports uniforms seem more violent and malevolent
- 5. White Positive effects Negative effects White is generally a good and calm color Too much white in minimalistic design can be overwhelming White color in design gives a sense of freshness and cleanliness Can signify barrenness, ignorance, coldness and sterility
- 6. Pure and clean Too much white space Hello.
- 7. The White Lab Coat Effect Med students who wear white lab coats during exams do better. Patients prefer to be attended by doctors wearing them.
- 8. Red Positive effects Negative effects Red is the color of passion and power We have an ingrained perception that red means danger, alertness and awarenessRed uniforms give a sense of power to players without the violent connotations associated with black Red is good for detail-oriented tasks The color red does not help in situations where creative solutions are needed.
- 9. Power and passion Danger and alertness
- 10. The Red Dress Effect Red clothing makes women feel and appear more attractive and sexual.
- 11. Yellow Positive effects Negative effects Yellow is the most visible color for the human eye A dull yellow can have a saddening and depressing effect Yellow is color-blind safe, so even color-blind people will see yellow A slight yellow tint in skin tone can give a sense of health Too much yellow can be visually overwhelming When skin is too yellow it can seem jaundiced
- 12. Color-blind safe Depression and melancholy
- 13. The Yellow Fire Truck Effect Fire trucks were painted yellow so that they would be more visible on the roads. The idea was to prevent accidents. Most fire trucks were painted red again because the general perception is that a fire truck is red and everyone will recognize it that way.
- 14. Blue Positive effects Negative effects Blue is associated with the sky and water, and has a calming effect Blue has a cultural meaning of sadness and depression Blue is approachable in uniforms Blue is good for creative thinking Also associated with coldness, aloofness and the lack of emotion Can be perceived as unfriendly
- 15. Approachable and calming Sadness and depression
- 16. Blue Light Effect The blue light from phones that keep people up at night can also be used in offices during the day for greater alertness.
- 17. Green Positive effects Negative effects Green is the color of nature, plants, trees and leaves Green is so much associated with nature that if the product or service doesn’t have those values, using green could be confusing to the consumer Green is a color often associated with ecological products and services
- 18. Nature and ecology Confusing in unnatural products