Advertising is a form of communication used to encourage or manipulate an audience to take action regarding a commercial offering. The purpose can also be to reassure employees or shareholders of a company's viability. Advertising messages are usually paid for by sponsors and viewed through various media like television, radio, newspapers or websites.

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Define Advertising ?
 Advertising or advertizing is a form of communication for marketing and
used to encourage, persuade, or manipulate an audience (viewers, readers
or listeners; sometimes a specific group) to continue or take some new
action. Most commonly, the desired result is to drive consumer behavior
with respect to a commercial offering, although political and ideological
advertising is also common. This type of work belongs to a category
called affective labor
 In Latin, ad vertere means "to turn the mind toward."The purpose of
advertising may also be to reassure employees or shareholders that a
company is viable or successful. Advertising messages are usually paid for
by sponsors and viewed via various traditional media; including mass
media such as newspaper, magazines, television commercial, radio
advertisement, outdoor advertising or direct mail; or new media such
as blogs,websites or text messages.

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Learn more about such terms ?
 .
Advertising campaign
An advertising campaign is a series of advertisement messages that share a single idea
and theme which make up an integrated marketing communication (IMC). Advertising
campaigns appear in different media across a specific time frame.
The critical part of making an advertising campaign is determining a campaign theme as it
sets the tone for the individual advertisements and other forms of marketing
communications that will be used.
The campaign theme is the central message that will be communicated in
the promotional activities. The campaign themes are usually developed with the intention
of being used for a substantial period but many of them are short lived due to factors such
as being ineffective or market conditions and/or competition in the marketplace
and marketing mix.

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Targeted Audience ..
In marketing and advertising, a target audience, is a specific group of people within
the target market at which a product or the marketing message of a product is aimed at.
(Kotler 2000)... For example, if a company sells new diet programs for men with heart
disease problems (target market) the communication may be aimed at the spouse (target
audience) who takes care of the nutrition plan of her husband and child
.
A target audience can be formed of people of a certain age group, gender, marital status,
etc., e.g. teenagers, females, single people, etc. A combination of factors, e.g. men aged
20–30 is a common target audience. Other groups, although not the main focus, may also
be interested. Discovering the appropriate target market(s)and determining the target
audience is one of the most important activities in marketing management
(Niewenhuizen et al. 2000). The biggest mistake it's possible to make in targeting is trying
to reach everybody and ending up appealing to no-one
 .

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What is media mix ?
 Combination of media to be used in an advertising campaign. In the past,
television and magazines dominated the media mixes of most national
advertising campaigns because these media reached the broadest segments
of the market. However, in recent years, clutter, rising advertising costs, and
smaller audiences have caused advertisers to seek more cost-efficient
avenues for their advertising dollars.
 Consequently, media mixes may now include vehicles such as telephone
directories, cable television, ballpark billboards, supermarket shopping carts,
and other forms of media that may reach a narrower market segment but cost
less and target more effectively.

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Coca cola
Target audience
 The target market for the Coca Cola is based on age. The target audience
of Coca Cola is youngster or youth. It is a wide range for targeting. It ranges
from the age of 15-25 and also reaches to 40 plus, as they are serving this
age group also. Their targeting not based on gender but the results also
show that both genders like this product and use it.
 Their targeting is not based gender but the results show that both genders
like this product and use it.
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Sponsorship
 The Coca-Cola Company, its global philanthropic arm, The Coca-
Cola Foundation, and its regional foundations strive daily to be responsive to
the citizenship priorities in the global communities where we live and
work. Learn more about our regional foundations.
 Coca-Cola was the first commercial sponsor of the Olympic games, at
the 1928 games in Amsterdam, and has been an Olympics sponsor ever
since.[95] This corporate sponsorship included the 1996 Summer
Olympics hosted in Atlanta, which allowed Coca-Cola to spotlight its
hometown. Most recently, Coca-Cola has released localized commercials for
the 2010 Winter Olympics in Vancouver; one Canadian commercial referred
to Canada's hockey heritage and was modified after Canada won the gold
medal game on February 28, 2010 by changing the ending line of the
commercial to say "Now they know whose game they're playing".[96]
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Conti…
 At The Coca-Cola Company, we recognize that we cannot have a healthy
and growing business unless the communities we serve are healthy and
sustainable. As a global beverage company, we have committed ourselves
to improving the quality of life in the communities where we do business.
Our community investment priorities reflect the global and local nature of
our business and focuses on those global pillars where The Coca-
Cola Company can make a unique and sustainable difference: water
stewardship, active healthy living, community recycling, and education
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Sony television
Target audience
 Middle & Upper Middle class families (age 20+ to Seniors), Working Adults
with hobbies of TV watching, sports, movies and high-end game consoles
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Sponsors
 Sony and its social investment partners will continue to make every effort to
genuinely touch the lives of people in need through our social investment
and upliftment projects. Sony would like to thank the following companies
and individuals for their continued support and tireless efforts in giving back
to the wider community
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Advertising agency
 Sony BRAVIA uses the slogan “Color like.no.other.” The bouncy ball TV
advert featured 250,000 brightly-colored rubber balls bouncing down a San
Francisco street. What was so spectacular is that it was not computer
animated. The advertisement was made by former Danish photographer
Nicolai Fuglsig.
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