The domestic supply and demand curves for hula beans are as follows:
Supply: P = 50 + Q Demand: P = 200 - 2Q
where P is the price in cents per pound and Q is the quantity in millions of pounds. The U.S. is a small producer in the world hula bean market, where the current price (which will not be affected by anything we do) is 60 cents per pound. Congress is considering a tariff of 40 cents per pound.
Find the domestic price of hula beans that will result if the tariff is imposed.
Also compute the dollar gain or loss to domestic consumers, domestic producers, and government revenue from the tariff.
Including my top strategic planning, creative planning, and social media planning jobs.
Brands included:
JCPenney + Fashion.
The Discover Card + Credit Card (Finance).
Neuro Drink + Consumer packaged good (CPG).
The Economist + Publisher (British Magazine).
Despite or because of its ubiquity, advertising is not an easy term .docxraelenehqvic
Despite or because of its ubiquity, advertising is not an easy term to define. Usually advertising attempts to persuade its audience to purchase a good or a service. But “institutional” advertising has for a century sought to build corporate reputations without appealing for sales. Political advertising solicits a vote (or a contribution), not a purchase. Usually, too, authors distinguish advertising from salesmanship by defining it as mediated persuasion aimed at an audience rather than one-to-one communication with a potential customer. The boundaries blur here, too. When you log on to Amazon.com, a screen often addresses you by name and suggests that, based on your past purchases, you might want to buy certain books or CDs, selected just for you. A telephone call with an automated telemarketing message is equally irritating whether we classify it as advertising or sales effort.
In United States history, advertising has responded to changing business demands, media technologies, and cultural contexts, and it is here, not in a fruitless search for the very first advertisement, that we should begin. In the eighteenth century, many American colonists enjoyed imported British consumer products such as porcelain, furniture, and musical instruments, but also worried about dependence on imported manufactured goods.
Advertisements in colonial America were most frequently announcements of goods on hand, but even in this early period, persuasive appeals accompanied dry descriptions. Benjamin Franklin’s
Pennsylvania Gazette
reached out to readers with new devices like headlines, illustrations, and advertising placed next to editorial material. Eighteenth- and nineteenth-century advertisements were not only for consumer goods. A particularly disturbing form of early American advertisements were notices of slave sales or appeals for the capture of escaped slaves. (
For examples of these ads, click here for the Virginia Runaways Project site.
) Historians have used these advertisements as sources to examine tactics of resistance and escape, to study the health, skills, and other characteristics of enslaved men and women, and to explore slaveholders’ perceptions of the people they held in bondage.
Despite the ongoing “market revolution,” early and mid- nineteenth-century advertisements rarely demonstrate striking changes in advertising appeals. Newspapers almost never printed ads wider than a single column and generally eschewed illustrations and even special typefaces. Magazine ad styles were also restrained, with most publications segregating advertisements on the back pages. Equally significant, until late in the nineteenth century, there were few companies mass producing branded consumer products. Patent medicine ads proved the main exception to this pattern. In an era when conventional medicine seldom provided cures, manufacturers of potions and pills vied for consumer attention with large, often outrageous, promises and colorful, dramatic advertis.
The domestic supply and demand curves for hula beans are as follows:
Supply: P = 50 + Q Demand: P = 200 - 2Q
where P is the price in cents per pound and Q is the quantity in millions of pounds. The U.S. is a small producer in the world hula bean market, where the current price (which will not be affected by anything we do) is 60 cents per pound. Congress is considering a tariff of 40 cents per pound.
Find the domestic price of hula beans that will result if the tariff is imposed.
Also compute the dollar gain or loss to domestic consumers, domestic producers, and government revenue from the tariff.
Including my top strategic planning, creative planning, and social media planning jobs.
Brands included:
JCPenney + Fashion.
The Discover Card + Credit Card (Finance).
Neuro Drink + Consumer packaged good (CPG).
The Economist + Publisher (British Magazine).
Despite or because of its ubiquity, advertising is not an easy term .docxraelenehqvic
Despite or because of its ubiquity, advertising is not an easy term to define. Usually advertising attempts to persuade its audience to purchase a good or a service. But “institutional” advertising has for a century sought to build corporate reputations without appealing for sales. Political advertising solicits a vote (or a contribution), not a purchase. Usually, too, authors distinguish advertising from salesmanship by defining it as mediated persuasion aimed at an audience rather than one-to-one communication with a potential customer. The boundaries blur here, too. When you log on to Amazon.com, a screen often addresses you by name and suggests that, based on your past purchases, you might want to buy certain books or CDs, selected just for you. A telephone call with an automated telemarketing message is equally irritating whether we classify it as advertising or sales effort.
In United States history, advertising has responded to changing business demands, media technologies, and cultural contexts, and it is here, not in a fruitless search for the very first advertisement, that we should begin. In the eighteenth century, many American colonists enjoyed imported British consumer products such as porcelain, furniture, and musical instruments, but also worried about dependence on imported manufactured goods.
Advertisements in colonial America were most frequently announcements of goods on hand, but even in this early period, persuasive appeals accompanied dry descriptions. Benjamin Franklin’s
Pennsylvania Gazette
reached out to readers with new devices like headlines, illustrations, and advertising placed next to editorial material. Eighteenth- and nineteenth-century advertisements were not only for consumer goods. A particularly disturbing form of early American advertisements were notices of slave sales or appeals for the capture of escaped slaves. (
For examples of these ads, click here for the Virginia Runaways Project site.
) Historians have used these advertisements as sources to examine tactics of resistance and escape, to study the health, skills, and other characteristics of enslaved men and women, and to explore slaveholders’ perceptions of the people they held in bondage.
Despite the ongoing “market revolution,” early and mid- nineteenth-century advertisements rarely demonstrate striking changes in advertising appeals. Newspapers almost never printed ads wider than a single column and generally eschewed illustrations and even special typefaces. Magazine ad styles were also restrained, with most publications segregating advertisements on the back pages. Equally significant, until late in the nineteenth century, there were few companies mass producing branded consumer products. Patent medicine ads proved the main exception to this pattern. In an era when conventional medicine seldom provided cures, manufacturers of potions and pills vied for consumer attention with large, often outrageous, promises and colorful, dramatic advertis.
A New Brand Strategy For A 2.0 World.
This document focuses on cultural tension strategy and grassroots marketing as tools of implementation in a new media world shaped by consumer activism.
It shows a systematic way to embed culture in the strategic process and demonstrates its financial value.
First Innovi Corporation : YOCard & Pocket Philippines PresentationYocard Freecard
First Innovi Corporation is the provider of YOCard and Pocket Philippines, the only brand of freecard advertisements in Metro Manila! Freecard advertising initiate lifestyle branding and is an alternative tool for advertisers in all industry segments to bring their messages straight to the hands of their target market – at locations they frequent. These can be picked up for FREE by interested consumers.
Our 1st project is to create a radio spot + billboard for a Sports/Recreation brand. Creative briefs were written and in teams, students can choose from Tough Mudder, Sweaty Betty, or KT Tape.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
5 Things You Need To Know Before Hiring a Videographer
Altoids Advertising Campaign
1.
2. STRENGTHS
Unique and strong flavor
High brand recognition
Extensive product line
Appeals to an older audience(Boomers)
Tin differentiates the brand from
competitors
3rd in the mint market
4. WEAKNESSES
Tin and packaging considered old and
not “cool” by Generation Y adults.
Media used does not reach the target
audience effectively
Mints lack functionality
Tins considered bulky, noisy, and bad
for the environment
5. THREATS
The mint market growth is declining while
the gum and mouthwash markets are
growing
The main consumers (Boomers) are
slowing realizing the health and dental
effects of mints
Global economy is down
Has more calories in mints than Breath
Savers and Tic Tac
6. OPPORTUNITIES
Generation Y are heavy gum and mint
users (more than 70 million)
Generation Y less concerned with long-
term dental effects of eating mints
Altoids tins are used by a niche market to
create everyday accessories and
appliances
7. ADVERTISING OBJECTIVES
Recreate the brand image so that it
appeals to a younger audience
Convince the target audience that
Altoids brand is “cool”
10. BRAND POSITION
Altoids is the curiously strong mint
contained in a tin box that the target
audience can use as an accessory
11. MESSAGE STRATEGY- CONSUMER INSIGHTS
Primary Target Market (18-24 Females):
Multitaskers
While they follow fashion trends, they still try to
stand out in the crowd, especially by being
themselves (ex. YouTube bloggers)
They also prefer personalized options
They perceive Altoids as “old fashioned”
12. CONSUMER INSIGHTS
Secondary Target Audience (Techies):
• Are typically early adopters
Are already using Altoids to invent innovative
accessories for everyday life
Sharing their ideas with others online
16. SELLING PREMISE
Altoids is the curiously strong mint that
encourages the consumer to self –express by
“tinnovating”
Be Curious. Be Yourself. Tinnovate
17.
18.
19.
20.
21.
22. Stuff
Clarissa: Did you see that new
movie?
Lauren Conrad: Yeah, the guy in it
was so hot.
Action: Hot Boy enters Starbucks.
(Music fades in)
Clarissa: Hey, he kinda looks like
that guy!
Camera does a slow motion.
Music gets louder-”he’s only gonna break
break your heart..”
Clarissa: No! don’t turn around!
Lauren Conrad: Wait, I need a closer look!
Action: Takes out Altoids .
Action: Looks at Hot Boy in the mirror.
Lauren Conrad: ooo he is cuteeee. Wait
why is his head getting bigger?
Clarissa: cause he’s coming here!
23. Be Curious.
Be Yourself.
Tinnovate.
Lauren Conrad: Quick! Have an
Altoid!
Action: Both reach into tin.
Action: Lauren eating mint Action: Hot Boy right behind Lauren
Hot Boy: Is that a mirror? Because I
can see myself in your tin.
24.
25.
26.
27. MEDIA STRATEGY- OBJECTIVES
Reaching target audience using specific
magazines, television programs, and outdoor
advertisement (on the go)
Seeing Altoids in unexpected places
28. Product Placement:
• The Big Bang
Theory
Out-of-Home:
• Theater
commercial
• Buses and Bus
stations
• Billboards
Internet:
• Facebook
29. Television: MTV
• Jersey Shore
• The City
• The Hills
Magazines:
• Cosmopolitan
• InStyle
• Wired
30. SCHEDULING
Media Date Frequency Cost
Television 4/27/2010-
7/27/2010
600 $8,400,000
Product Placement 4/26/2010 1 $100,000
Magazine 4/27/2010-
7/27/2010
9 $1,800,000
Out-of-Home 4/27/2010-
7/27/2010
30000 $10,000,000
Internet 4/27/2010-
7/27/2010
200,000 $100,000
Total $11,400,000
31. SALES PROMOTIONS / SPONSORSHIP
Samples: College Campus. Plinko
Board. Kiosk in the quad/breezeway
Coupons: College dorms
Promotional Products: T-
shirts, Pens, and Frisbees
32. CONTEST
Run a contest to see who can come
up with the best “tinnovation”
$10,000 Prize that can be used to
pursue any form of education
3 months long
33. CONTEST
Advertainment: Sponsor one
episode in CBS’s the Big Bang
Theory
Episode revolves around
Sheldon trying to create a
brilliant invention to submit for
the Altoids contest
Will generate a buzz
34. PUBLIC RELATIONS
Career Fair Events
Date Auctions
Emphasis on re-using tin etc.
Operation Smile- children with clef chin
35. ONLINE MARKETING
Website links to contest
Announcement of new product events
etc.
www.Tinnovations.com
Website will be the hub for the contest
37. EVALUATION
Tests to measure performance:
Wave Analysis: interviews during
campaign
Motivation Test
ARS
Editor's Notes
Big Bang Theory to target out techy consumer. It is the highest-rated show of that evening in the adults 18–49 demographic (4.6/10), along with a then series-high 12.83 million viewers.[Wikipedia Out- of- Home advertising, we are advertising in 10 cities in the southwestern US. Using theatre commercials. In 2010 the US movie Market sold 275 million tickets. Movie ads are a great way to share the spotlight.http://www.the-numbers.com/market/Using buses and bus stations and billboards. Today, consumers spend more time traveling in their vehicals then ever before. That makes outdoor advertising a more owerful medium than ever. In the past 25 years, the number of vehicles on the road increased 128%. No other advertising medium reaches as many people, as often. http://workingmediagroup.aitrk.com/workingmediagroup/And f course we will take advantage of facebook ads.
For the trendy target we will play commercials during the MTV series Jersey Shore, The City, and The Hills. Magazine media will be used in communicating to both targets. Cosmo and InStyle for the trendy consumer. Wired for the techy.
Where did we get that frequency for facebook from? When I did it I got 200,000 clicks at .50 per click.Product placement in Big Bang Theory. Commercials during The MTV programming throughout the time of the contest. One full page ad in all three magazines for the 3 months. Out-of-home advertisements placed in the 10 cities for the months of the Tinnovation contest. And FaceBook ads targeting our target market during that time as well priced at .50 per click. Gives us $1000 budget per day.